Evaluate the role of the T/3 Framework (player type, technology and time) in guiding a company’s strategic price and non-price decisions aimed at establishing and sustaining a competitive advantage. In your analysis, apply your knowledge of Game Theory to view the market as a competitive game, emphasizing the strategic interdependencies between rival players. Detailed instructions, lecture slides and workshop case study have been attached. Plesae do not only reference the example from the workshop case research, also draw upon other examples – which could be from any other source where you can apply these concepts, for example:Coke vs Pepsi
Apple vs Samsung
Mercedes vs BMW (but other car rivalries work too)
H&M vs Zara
Visa vs Mastercard
Apple Music vs Spotify
Airbus vs Boeing
Nike vs Adidas
Netflix vs Amazon Prime (streaming)
Starbucks vs Costa
Disney vs Warner
Marvel vs DC
Monster vs Red Bull
Alibaba vs Tencent
Real Madrid vs Barcelona FC
And apply the theories from the workshop (for example: CTL and CV matrix, first mover/second mover advantage, oligopoly/ monopolistic competition, comparative SWOT analysis to identify ‘blue ocean’). Remember to read the lecture slides (make sure most of the theories are applied) and the elaborated assignment instructions.