Format: Verbal presentation with slide deck visual aid
Objective: Demonstrate your ability to design and communicate a recruitment strategy that leverages external partnerships to enhance outreach, engage prospective students, and support enrollment goals within a college of health professions.
Suggested Outline
1. Introduction (1-2 minutes)
• Brief overview of your approach to student recruitment
Why partnerships are key to expanding outreach and impact
2. Identifying and Building Strategic Partnerships (3-4 minutes)
- Types of organizations you would target
- Strategies to initiate and maintain strong relationships
- Mutual benefits for both the college and the partner organization
3. Integrating Partnerships into Student Outreach (3-4 minutes)
- Specific examples of outreach activities through partnerships
- Tailoring content and messaging for different audiences
Use of student ambassadors or faculty in partnership-based events
4. Top-of-Funnel Engagement and Lead Capture Strategies (2-3 minutes)
Approaches to attracting prospective students at the earliest stages of interest Methods for capturing leads during events and outreach activities
Creating low-barrier opportunities for engagement
Ensuring partner organizations are equipped to refer and funnel students effectively Coordination with marketing to support lead generation through targeted messaging and calls to action
5. Metrics and Continuous Improvement (1-2 minutes)
• How you would measure the success of these efforts (KPIs, feedback loops, event attendance, conversions)
Adapting based on data trends and partner input
6. Conclusion (1 minute)
Summary of your strategy and its potential impact on recruitment
Final thoughts on the importance of partnerships in the health professions pipeline