Discipline: Marketing

Uber: Applying Machine Learning to Improve the Customer Pickup Experience Cast StudyUber: Applying Machine Learning to Improve the Customer Pickup Experience Cast Study

Uber: Applying Machine Learning to Improve the Customer Pickup Experience  5Q: Based on your pickup quality metric, what actions can Uber operators take to improve the pickup  experience? 6Q: How would you improve the pickup experience at venues such as sporting events and concerts, which typically see temporary surges in demand for Uber rides, as […]

Lesson 6 applied learning: schema based Affecta and attitude change team assighemtnLesson 6 applied learning: schema based Affecta and attitude change team assighemtn

Please ensure everything is included. This week you will complete the Schema-Based Affect and Attitude Change Worksheet, (located in files) which identifies schema-based affect as it relates to your target customer segment, analyzes your brand’s advertisements, and then interprets both of the previous components to interpret existing attitudes toward your brand and recommend changes to […]

Investigating the impact of trust factors on consumer behaviour in the digital marketplaceInvestigating the impact of trust factors on consumer behaviour in the digital marketplace

The dissertation should be very well presented (with diagrams and charts) and should stick strictly to MBA level marketing.  Cover page, table of content and page numbers should be included. Include abstract. In the Introduction, USE THE FUNNEL MODEL! (Wide global perspective first and then be specific to Mauritius country). Put a lot of emphasis […]

A US Study: Exploring Green Marketing in the Digital Era and Its Impact on Consumer Behaviour and the Associated Ethical Dilemmas within the Food and Manufacturing IndustryA US Study: Exploring Green Marketing in the Digital Era and Its Impact on Consumer Behaviour and the Associated Ethical Dilemmas within the Food and Manufacturing Industry

Require a systematic literature review for research paper, whose title, aim and objectives are: Title:  A US Study: Exploring Green Marketing in the Digital Era and Its Impact on Consumer Behaviour and the Associated Ethical Dilemmas within the Food and Manufacturing Industry Background:  Amidst the current era of increasing environmental consciousness, firms worldwide have embraced […]

Marketing Case Analysis – Netflix Moves into Ad-Supported Streaming: Cause for Concern or a Normal Transition?Marketing Case Analysis – Netflix Moves into Ad-Supported Streaming: Cause for Concern or a Normal Transition?

Marketing Case Study (on Netflix), guidelines, examples, and case analysis template provided. Write a 4.5 – 6 page case anaysis using the template provided while following the guidelines provided below: Case Study Analysis Outline   Details:       I.         Background: ·      Describe the pertinent history of the organization, including its mission and vision, goals and […]

read instuctions: Value innovation paper You will generate a new product idea based on the need of chosen customers, and develop a marketing strategy to introduce this product.read instuctions: Value innovation paper You will generate a new product idea based on the need of chosen customers, and develop a marketing strategy to introduce this product.

Imagine Brita has asked you to come up with a new product idea to satisfy the need of consumers. In your paper, answer the following questions: 1. Select a customer segment, and describe which of their need you are trying satisfy – You may choose one from the segmentation study table, or a different group […]

How to create platform-based sales lead generation? Based on integration of CRM and AI data gathering systemsHow to create platform-based sales lead generation? Based on integration of CRM and AI data gathering systems

Knowledge and understanding —    Exceptional grasp of marketing concepts from academic and real-world sources Critical Thinking — Innovative problem-solving with rigorous analysis  Communication and presentation — Clear, professional, and persuasive communication with flawless presentations  Application and Practicality — Exceptional creativity and practicality in applying marketing concepts Conclusion and Analysis — Exceptional concluding analysis that comprehensively summarizes research findings […]

Enhancing Audience Engagement in Event Management: An Integrated Approach Combining Personalization, Immersive Technologies, and Social Media StrategiesEnhancing Audience Engagement in Event Management: An Integrated Approach Combining Personalization, Immersive Technologies, and Social Media Strategies

It’s a 4000-word dissertation, and every detail about the structure and the format is mentioned in the assessment brief attached below, please check the assessment criteria in that document as well. The dissertation’s topic is clearly stated in the second document attached below: the dissertation proposal. There you will find a 1000-word essay explaining the […]

A poster which illustrates the relevant background information and the context of the individual chosen marketing innovationA poster which illustrates the relevant background information and the context of the individual chosen marketing innovation

Assignment: I have to make a poster which illustrates the relevant background information and the context of the individual chosen marketing innovation: – Describe your chosen marketing innovation (my chosen marketing innovation is Netflix Shop), and very brief company background (if relevant).  – Analyse the context of the marketing innovation; that is, why and/or how […]

Exploring the role of email marketing in multiple resorts’ digital marketing strategy in the Maldives is a valuable strategy to increase direct revenue, reduce cancellations, and increase customer retention or business profitsExploring the role of email marketing in multiple resorts’ digital marketing strategy in the Maldives is a valuable strategy to increase direct revenue, reduce cancellations, and increase customer retention or business profits

This is my dissertaion, but thr litrature part which i need to submit. you can change the heading accordingly i have mentioned business profits than customer retention, more suitable word would be better. My professor has commented on my work, kindly review the comments and correct the paper accordingly and havard style academically. Need to […]