Create a full scale campaign for Pti Ber Papadopoulos cookies (the original ones) in the Greek Market

March 14, 2024March 14, 2024 Discipline: Marketing

I will add the speaker notes by my self I only need the “scripts” I mention fot the TV, radio executions, etc. 

All the important notes are below in the document (the final assement one). The implementation of the campaign should not be for all cookies Papadopoulos has but only for a specific line named “Pti Ber” (Πτι-Μπερ in Greek). In the image are the cookies the campaign should project. 

I have upload the guidlines, which show how the pattern for TV and Radio executions should be. 

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