Over the past two modules, you have explored the
\nfundamentals of global business, such as key drivers for expansion of domestic
\nbusiness and cultural considerations. In this milestone, you will complete the
\nfirst part of your course project by explaining what you have learned about
\nglobal business thus far.<\/p>\n
Scenario<\/p>\n
You are a business analyst working at a small domestic
\norganization that produces high-quality cell phone cases. Your organization has
\nbegun to see its sales flatten in the domestic market. While the organization
\nis not losing money, leadership would like to explore options to continue to
\ngrow. One option that leadership has noticed competitors attempting is entering
\ninternational markets.<\/p>\n
You have been asked to examine the benefits, drawbacks, and
\nkey considerations for your organization to enter one of the global markets
\nbelow, and to summarize your findings in a business brief for leadership.<\/p>\n
Select one of the following international markets to use for
\nyour course project:<\/p>\n
this milestone, you will complete Section One of the
\nBusiness Brief Template (located in the Guidelines for Submission section of
\nthis document).<\/p>\n
Drivers for Global Entry<\/b>: Develop the first section
\nof the Business Brief Template that explains the purpose of global expansion,
\nbusiness impacts of global business, societal impacts of global business, and
\ncultural considerations using evidence from course and outside resources to
\nsupport your explanations. Make sure to use evidence from course resources to
\nsupport your responses.<\/p>\n
Specifically, you must address the following rubric
\ncriteria:<\/p>\n
What to Submit<\/p>\n