Gao and Liu (2022) highlighted the transformative impact of
\nartificial intelligence (AI) on the interactive marketing experience for
\ncustomers. They emphasized that despite the considerable body of research on AI
\nin interactive marketing, the crucial concept of personalization has been
\nrelatively underexplored in both marketing research and practical applications
\n(Leeflang et al., 2014; Heimbach et al., 2015; J\u00e4rvinen and Taiminen, 2016;
\nLilien, 2016; Murphy, 2018; Strycharz et al., 2019). Additionally, scholars
\nhave consistently emphasized the necessity of exploring how AI will affect
\nmarketing practices (Flaherty et al., 2018; Moncrief, 2017; Paschen et al.,
\n2019; Russo-Spena et al., 2019; Singh et al., 2019; Syam & Sharma, 2018).
\nThis stems from the understanding that successfully comprehending and
\nimplementing AI is critical for businesses’ overall success and
\ncompetitiveness, given its potential to enhance personalization and deliver
\nadditional value for customers.<\/p>\n
In the specific context of Nigeria, a review of existing
\nempirical analyses reveals a notable gap, with no prior study focusing on the
\nintersection of artificial intelligence and personalization. Consequently, this
\ninnovative research seeks to introduce the concept of AI-enabled
\npersonalization (AIP) within the Nigerian context and aims to explore its
\nimpact on customer experience and loyalty.<\/p>\n","protected":false},"excerpt":{"rendered":"
Gao and Liu (2022) highlighted the transformative impact of artificial intelligence (AI) on the interactive marketing experience for customers. They emphasized that despite the considerable body of research on AI in interactive marketing, the crucial concept of personalization has been relatively underexplored in both marketing research and practical applications (Leeflang et al., 2014; Heimbach et […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[30],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/7600"}],"collection":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/comments?post=7600"}],"version-history":[{"count":0,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/7600\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/media?parent=7600"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/disciplines?post=7600"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/paper_types?post=7600"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/tagged?post=7600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}