{"id":7470,"date":"2024-01-17T09:47:06","date_gmt":"2024-01-17T09:47:06","guid":{"rendered":"https:\/\/www.writemyessays.app\/blog\/questions\/essay-topic-3-greenwashing-or-genuine-sustainable-marketing-2000-words-consumer-behaviour\/"},"modified":"2024-01-17T09:47:06","modified_gmt":"2024-01-17T09:47:06","slug":"essay-topic-3-greenwashing-or-genuine-sustainable-marketing-2000-words-consumer-behaviour","status":"publish","type":"questions","link":"https:\/\/www.writemyessays.app\/blog\/questions\/essay-topic-3-greenwashing-or-genuine-sustainable-marketing-2000-words-consumer-behaviour\/","title":{"rendered":"Essay topic 3: Greenwashing or Genuine Sustainable Marketing 2000 words Consumer Behaviour"},"content":{"rendered":"<div>Make Sure the brand is a UK Brand. Make a good quality essay. Please send a turn it in report after you are done. Also i have sent some powerpoints and reading to help with the essay. The module is consumer behaviour University level.<\/div>\n<div><\/div>\n<div>Question:<br \/>\nYou work as a marketing consultant in a multinational consultancy corporation. You have been<br \/>\ncontracted to advise the company (provide a company of your own choice) about greenwashing. To<br \/>\naddress the issue of greenwashing you need to prepare a maximum of 2,000-word essay and<br \/>\naddress the following:&nbsp;<\/div>\n<div>\uf0b7 Provide an example of the Company and justification for your choice.&nbsp;<\/div>\n<div>\uf0b7 Assess whether the company is doing greenwashing, genuinely sustainable marketing, or a<br \/>\nbit of both.&nbsp;<\/div>\n<div>\uf0b7 Discuss their relationship with the consumers and potential consumers to convince them<br \/>\nthat their approach is not a greenwashing but a genuine attempt to provide a sustainable<br \/>\nbusiness.<br \/>\n\uf0b7 Do the customers perceive their intent to be more environmentally and socially friendly, is it<br \/>\nperceived as genuine intent or simply as greenwashing or is its intention somewhere<br \/>\nbetween the lines?&nbsp;<\/div>\n<div>\uf0b7 Do their customers care?&nbsp;<\/div>\n<div>\uf0b7 What would be your recommendation for this particular company of your choice and how to<br \/>\ndeal with potential accusations of greenwashing?<\/div>\n<div>&nbsp;\uf0b7 Summary and Conclusion of your main argument&nbsp;<\/div>\n<div><\/div>\n<div>References:<br \/>\nGIESLER, M. VERESIU, E. (2014) Creating the Responsible Consumer: Moralistic Governance Regimes<br \/>\nand Consumer Subjectivity, JOURNAL OF CONSUMER RESEARCH, Vol. 41, 840-859<br \/>\nBradshaw, A. (2021). Black Friday: retailers are forcing our heads into the sand to avoid facing<br \/>\nclimate realities Published: November 26, 2021, the Conversation,<br \/>\nhttps:\/\/theconversation.com\/black-friday-retailers-are-forcing-our-heads-into-the-sand-to-avoidfacing-climate-realities-172557<\/div>\n<p>Soas Marking Criteria:<\/p>\n<div>80+ (First Class)<br \/>\nA mark of 80+ will fulfil the following criteria:<br \/>\n\u2022 shows clear evidence of wide and relevant reading and an engagement with the conceptual<br \/>\nissues<br \/>\n\u2022 develops a sophisticated and intelligent argument<br \/>\n\u2022 shows a rigorous use and a confident understanding of relevant source materials<br \/>\n\u2022 achieves an appropriate balance between factual detail and key theoretical issues<br \/>\n\u2022 provides evidence of original thinking<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Make Sure the brand is a UK Brand. Make a good quality essay. Please send a turn it in report after you are done. Also i have sent some powerpoints and reading to help with the essay. The module is consumer behaviour University level. Question: You work as a marketing consultant in a multinational consultancy [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[53],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/7470"}],"collection":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/comments?post=7470"}],"version-history":[{"count":0,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/7470\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/media?parent=7470"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/disciplines?post=7470"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/paper_types?post=7470"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/tagged?post=7470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}