{"id":676,"date":"2024-01-03T13:06:44","date_gmt":"2024-01-03T13:06:44","guid":{"rendered":"https:\/\/www.writemyessays.app\/blog\/questions\/choose-a-brand-and-critically-evaluate-its-current-branding-strategies-applying-appropriate-brand-concepts-and-theories-covered-in-the-course-discuss-its-future-development\/"},"modified":"2024-01-03T13:06:44","modified_gmt":"2024-01-03T13:06:44","slug":"choose-a-brand-and-critically-evaluate-its-current-branding-strategies-applying-appropriate-brand-concepts-and-theories-covered-in-the-course-discuss-its-future-development","status":"publish","type":"questions","link":"https:\/\/www.writemyessays.app\/blog\/questions\/choose-a-brand-and-critically-evaluate-its-current-branding-strategies-applying-appropriate-brand-concepts-and-theories-covered-in-the-course-discuss-its-future-development\/","title":{"rendered":"Choose a brand and critically evaluate its current branding strategies. Applying appropriate brand concepts and theories covered in the course, discuss its future development\u201d."},"content":{"rendered":"

0 copy 0AI, please check the PPT and Reading list provided\uff0cthis is important.<\/p>\n

Reading\uff1a<\/div>\n

Strategic brand management a European perspective<\/span><\/span><\/a><\/h3>\n
Keller, Kevin Lane, 1956-<\/span><\/span><\/span><\/div>\n

From brand vision to brand evaluation : the strategic process of growing and strengthening brands<\/span><\/span><\/a><\/h3>\n
De Chernatony, L. (Leslie)    2010<\/span><\/span><\/span><\/div>\n
\n

Creating powerful brands.<\/span><\/span><\/a><\/h3>\n
De Chernatony, L. (Leslie)<\/span><\/span><\/span>;<\/span> <\/span>McDonald, Malcolm.;Wallace, Elaine<\/span><\/span><\/span><\/div>\n
Design management : organisation and marketing perspectives<\/span><\/span><\/a><\/div>\n
Lalaounis, Sotiris T., 1980- author.<\/span><\/span><\/span>;<\/span> <\/span>Taylor & Francis<\/span><\/span><\/span><\/div>\n
Marketing communications integrating offline and online with social media<\/span><\/span><\/a><\/div>\n
Smith, P. R. (Paul Russell), 1957-<\/span>2011<\/span><\/div>\n
Dimensions of Brand Personality<\/span><\/span><\/a><\/div>\n
Jennifer L. Aaker<\/span><\/div>\n
ISSN: <\/span><\/span>0022-2437 , 1547-7193<\/span><\/div>\n
Journal of marketing research. , 1997, Vol.34(3), p.347<\/span><\/div>\n

Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products<\/span><\/span><\/a><\/h3>\n
Pankaj Aggarwal<\/span><\/span><\/span><\/div>\n
ISSN: <\/span><\/span>0093-5301 , 1537-5277<\/span><\/span><\/span><\/div>\n
Journal of consumer research : an interdisciplinary quarterly. , 2007, Vol.34(4), p.468-479<\/span><\/div>\n
\n

Retro-marketing: yesterday’s tomorrows, today!<\/span><\/span><\/a><\/h3>\n
Stephen Brown<\/span><\/span><\/span><\/div>\n
ISSN: <\/span><\/span>0263-4503<\/span><\/span><\/span><\/div>\n
Marketing Intelligence and Planning , 1999, Vol.17, p.363-376<\/span><\/span><\/span><\/div>\n
\n

Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning<\/span><\/span><\/a><\/h3>\n
Stephen Brown<\/span><\/span><\/span><\/div>\n
ISSN: <\/span><\/span>0022-2429 , 1547-7185<\/span><\/span><\/span><\/div>\n
Journal of marketing. , 2003, Vol.67(3), p.19-33<\/span><\/span><\/span><\/div>\n
<\/div>\n<\/div>\n<\/div>\n
Website\uff1a<\/span><\/div>\n
https:\/\/www-tandfonline-com.uoelibrary.idm.oclc.org\/doi\/abs\/10.2752\/175630612X13330186684231<\/span><\/div>\n
In addition, some other reading can be cited. But those are the main ones. Thank you .<\/span><\/div>\n
<\/p>\n
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<\/div>\n<\/div>\n<\/div>\n

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<\/span><\/span><\/span><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

0 copy 0AI, please check the PPT and Reading list provided\uff0cthis is important. Reading\uff1a Strategic brand management a European perspective Keller, Kevin Lane, 1956- From brand vision to brand evaluation : the strategic process of growing and strengthening brands De Chernatony, L. (Leslie)    2010 Creating powerful brands. De Chernatony, L. (Leslie); McDonald, Malcolm.;Wallace, Elaine Design […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[20],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/676"}],"collection":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/comments?post=676"}],"version-history":[{"count":0,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/676\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/media?parent=676"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/disciplines?post=676"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/paper_types?post=676"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/tagged?post=676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}