{"id":43642,"date":"2025-05-29T16:46:09","date_gmt":"2025-05-29T16:46:09","guid":{"rendered":"https:\/\/www.writemyessays.app\/blog\/questions\/how-marketing-strategies-of-sport-food-brands-influence-the-dietary-habits-and-supplement-choices-of-consumers-and-what-impact-do-they-have-on-consumers-minds\/"},"modified":"2025-05-29T16:46:09","modified_gmt":"2025-05-29T16:46:09","slug":"how-marketing-strategies-of-sport-food-brands-influence-the-dietary-habits-and-supplement-choices-of-consumers-and-what-impact-do-they-have-on-consumers-minds","status":"publish","type":"questions","link":"https:\/\/www.writemyessays.app\/blog\/questions\/how-marketing-strategies-of-sport-food-brands-influence-the-dietary-habits-and-supplement-choices-of-consumers-and-what-impact-do-they-have-on-consumers-minds\/","title":{"rendered":"How marketing strategies of sport food brands influence the dietary habits and supplement choices of consumers, and what impact do they have on consumers\u2019 minds ?"},"content":{"rendered":"<p>Question : How marketing strategies of sport food brands influence the dietary habits and supplement choices of consumers, and what impact do they have on consumers\u2019 minds ?<br \/>Bbliography :<\/p>\n<ul>\n<li>Brand Influence and Marketing Perception (in sport food industry)<\/li>\n<\/ul>\n<p><\/p>\n<p>On consumers\u2019 use, brand preference and equity of sports nutrition productsWesana, J., Schouteten, J. J., Van Acker, E., Gellynck, X., &amp; De Steur, H. (2019). On consumers\u2019 use, brand preference and equity of sports nutrition products. British Food Journal, 122(2), 635\u2010654<\/p>\n<p><\/p>\n<p>The effect of consumer multiple perceived value on the purchase intention<\/p>\n<p>\u00d6zgen, C., &amp; Reyhan, S. (2020). The effect of consumer multiple perceived value on the purchase intention: A study of sports nutritional supplements. African Educational Research Journal, 8(2), 194\u2013200.<\/p>\n<p><\/p>\n<p>The gendered plate: gender-specific food perceptions and sport sponsorship<\/p>\n<p>Hussain, U., &amp; Ma, H. (2024). The gendered plate: Gender-specific food perceptions and sport sponsorship. International Journal of Sports Marketing and Sponsorship, 25(4), 822\u2013838.<\/p>\n<p><\/p>\n<p>The effects of brand equity on millennials\u2019 purchase decision for sports nutrition products in Ireland<\/p>\n<p>Louvet, D. (2023). The effects of brand equity on millennials\u2019 purchase decision for sports nutrition products in Ireland. DBS Business Review, 1, 1\u201330.<\/p>\n<p><\/p>\n<p>Consumer perception of whey and soy protein in meal replacement products<\/p>\n<p>Childs, J. L., Thompson, J. L., Lillard, J. S., Berry, T. K., &amp; Drake, M. A. (2008). Consumer perception of whey and soy protein in meal replacement products. Journal of Sensory Studies, 23(3), 320\u2013339.<\/p>\n<p><\/p>\n<p>Exploring consumers\u2019 perceptions and biases on eating behaviors and sport nutrition: A Twitter perspective<\/p>\n<p>Molina, C. N., Gasparre, N., Garzon, R., Ma\u00f1es Vinuesa, J., &amp; Scanlon, M. G. (2024). Exploring consumers\u2019 perceptions and biases on eating behaviors and sport nutrition: A Twitter perspective. Food and Humanity, 2, 100286.<\/p>\n<p><\/p>\n<p>\u201cJust\u201d desserts: An interpretive analysis of sports nutrition marketing<\/p>\n<p>Namie, J., &amp; Warne, R. (2013). \u201cJust\u201d desserts: An interpretive analysis of sports nutrition marketing. Leisure\/Loisir, 37(4), 321\u2013336.<\/p>\n<p><\/p>\n<p>The nutrition elite: Do only the highest levels of caloric knowledge, obesity knowledge, and motivation matter in processing nutrition ad claims and disclosures?<\/p>\n<p>Andrews, J. C., Netemeyer, R. G., &amp; Burton, S. (2009). The nutrition elite: Do only the highest levels of caloric knowledge, obesity knowledge, and motivation matter in processing nutrition ad claims and disclosures? Journal of Public Policy &amp; Marketing, 28(1), 41\u201355.<\/p>\n<p><\/p>\n<hr>\n<p><\/p>\n<ul>\n<li>Consumer Behavior and Attitudes Toward Sports Nutrition<\/li>\n<\/ul>\n<p><\/p>\n<p>Exercise addiction, muscularity-oriented eating and beliefs about sports nutrition supplements<\/p>\n<p>Kabasakal, S. A. (2024). Exercise addiction, muscularity-oriented eating and beliefs about sports nutrition supplements in students who regularly exercise. Physical Education of Students, 6(2024), 382\u2013387.<\/p>\n<p><\/p>\n<p>Knowledge levels, opinions and attitudes of individuals going to the gym about supplements<\/p>\n<p>Baskan, A. H., &amp; Sezen, B. (2023). Knowledge levels, opinions and attitudes of individuals going to the gym about supplements. Revista Gest\u00e3o e Secretariado (GeSec), 14(10), 17845\u201317857.<\/p>\n<p><\/p>\n<p>Nutritional supplement habits: the survey on a Sicilian group<\/p>\n<p>Macchiarella, A., Amato, A., Sacco, A., Rabboni, M., Contr\u00f2, V., &amp; Proia, P. (2017). Nutritional supplement habits: The survey on a Sicilian group. Trends in Sport Sciences, 24(3), 123\u2013127.<\/p>\n<p><\/p>\n<p>Nutritional supplement-usage associated characteristics of high-performing athletes<\/p>\n<p>Sousa, M., Fernandes, M. J., Soares, J., Moreira, P., &amp; Teixeira, V. H. (2016). Nutritional supplement-usage associated characteristics of high-performing athletes. British Food Journal, 118(1), 26\u201339.<\/p>\n<p><\/p>\n<p>Compensatory consumption during the COVID-19 pandemic: Exploring the critical role of nostalgia in sport consumer behaviour<\/p>\n<p>Cho, H., Oh, G.-E. (Grace), &amp; Chiu, W. (2021). Compensatory consumption during the COVID-19 pandemic: Exploring the critical role of nostalgia in sport consumer behaviour. Journal of Marketing Management, 37(17\u201318), 1736\u20131763.<\/p>\n<p><\/p>\n<p>Evolving consumer trends for whey protein sports supplements: The Heckman ordered probit estimation<\/p>\n<p>Keogh, C., Li, C., &amp; Gao, Z. (2019). Evolving consumer trends for whey protein sports supplements: The Heckman ordered probit estimation. Agricultural and Food Economics, 7(6).<\/p>\n<p><\/p>\n<p>Energy drink and nutrition knowledge relation<\/p>\n<p>Hardy, R., Kliemann, N., Evansen, T., &amp; Brand, J. (2017). Relationship between energy drink consumption and nutrition knowledge in student-athletes. Journal of Nutrition Education and Behavior, 49(1), 19\u201326.<\/p>\n<hr>\n<p><\/p>\n<ul>\n<li>Health Perceptions, Misinformation, and Regulation<\/li>\n<\/ul>\n<p><\/p>\n<p>Measured versus label declared macronutrient and calorie content in Colombian commercially available whey proteins<\/p>\n<p>Zapata-Muriel, A., Echeverry, P., Van Dusseldorp, T. A., Kurtz, J., &amp; Monsalves-Alvarez, M. (2022). Measured versus label declared macronutrient and calorie content in Colombian commercially available whey proteins. Journal of the International Society of Sports Nutrition, 19(1), 258\u2013266.<\/p>\n<p><\/p>\n<p>Supplement regulation for sports nutrition supplements<\/p>\n<p>Loraine, K. (2018). Supplement regulation for sports nutrition supplements. Journal of Legal Medicine, 38(3), 271\u2013285.<\/p>\n<p><\/p>\n<p>An online exploratory survey of Australian athletes\u2019 and exercisers\u2019 use of and attitudes towards ultra-processed sports foods<\/p>\n<p>Forsyth, A., &amp; Mantzioris, E. (2023). An online exploratory survey of Australian athletes\u2019 and exercisers\u2019 use of and attitudes towards ultra-processed sports foods. British Journal of Nutrition, 130(9), 1625\u20131636.Undeclared doping substances are highly prevalent in commercial sports nutrition supplements<\/p>\n<p>Duiven, E., van Loon, L. J. C., Spruijt, L., Koert, W., &amp; de Hon, O. M. (2021). Undeclared doping substances are highly prevalent in commercial sports nutrition supplements. Journal of Sports Science and Medicine, 20, 328\u2013338. <\/p>\n<p><\/p>\n<hr>\n<p><\/p>\n<ul>\n<li>Sports food Market Trends and Industry Shifts<\/li>\n<\/ul>\n<p><\/p>\n<p>Advances in sport food: Sports nutrition, food manufacture, opportunities and challenges<\/p>\n<p>Cui, P., Li, M., Yu, M., Liu, Y., Ding, Y., Liu, W., &amp; Liu, J. (2022). Advances in sports food: Sports nutrition, food manufacture, opportunities and challenges. Food Research International, 157, 111258.<\/p>\n<p><\/p>\n<p>Trends in the food and sports nutrition industry: A review<\/p>\n<p>Arenas-Jal, M., Su\u00f1\u00e9-Negre, J. M., P\u00e9rez-Lozano, P., &amp; Garc\u00eda-Montoya, E. (2020). Trends in the food and sports nutrition industry: A review. Critical Reviews in Food Science and Nutrition, 60(14), 2405\u20132421.<\/p>\n<p><\/p>\n<p>Consumer Health in Germany \u2013 Country Report<\/p>\n<p>Euromonitor International. (2024, November). Consumer health in Germany country report.<\/p>\n<p><\/p>\n<hr>\n<p><\/p>\n<ul>\n<li>Datas, reports, graphs, other articles&#8230;<\/li>\n<\/ul>\n<p><\/p>\n<p>United Kingdom \u2013 Sport energy bar consumption reasons<\/p>\n<p>European Commission. (2015, April 16). Distribution of the sport energy bar consumers in the United Kingdom in 2015, by reasons behind consumption [Graph]. Statista.<\/p>\n<p><\/p>\n<p>Germany \u2013 Sport energy bar consumption reasons<\/p>\n<p>European Commission. (2015, April 16). Distribution of the sport energy bar consumers in Germany in 2015, by reasons behind consumption [Graph]. Statista.<\/p>\n<p><\/p>\n<p>Europe \u2013 Energy bar consumption reasons<\/p>\n<p>European Commission. (2015, April 16). Distribution of the sport energy bar consumers in Europe in 2015, by reasons behind consumption [Graph]. Statista.Optimum NutritionPR Newswire. (2024, March 4). Optimum Nutrition launches new global marketing campaign &#8220;Unlock More You&#8221;. PR Newswire US.<\/p>\n<p><\/p>\n<p><a>I. LITERATURE REVIEW <\/a><\/p>\n<p><\/p>\n<p><a>A. The emergence and normalization of the sport food and supplement industry 6<\/a><\/p>\n<p><a>1. A recent industry linked to the growth of digital marketing strategies 6<\/a><\/p>\n<p><a>2. Expansion from elite performance markets to mainstream consumers 6<\/a><\/p>\n<p><a>3. The integration of sport nutrition into everyday lifestyle and identity 6<\/a><\/p>\n<p><a>B. Marketing strategies shaping consumer perceptions in the sport food and supplement industry <\/a><\/p>\n<p><a>1. The industry adaptation to new consumer trends and expectations 6<\/a><\/p>\n<p><a>2. Brand identity and digital communications influence in sport food and supplement industry <\/a><\/p>\n<p><a>3. Psychological impact of persuasive marketing on food and supplement choices 6<\/a><\/p>\n<p><a>C. Marketing-driven misperceptions and its impact on consumer mindsets, diet and supplement choice. <\/a><\/p>\n<p><a>1. Brands\u2019 use of health claims and ambiguous messaging to influence consumer diet and supplement consumption <\/a><\/p>\n<p><a> 2. Regulatory gaps enabling deceptive communication and risking consumer safety <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Question : How marketing strategies of sport food brands influence the dietary habits and supplement choices of consumers, and what impact do they have on consumers\u2019 minds ?Bbliography : Brand Influence and Marketing Perception (in sport food industry) On consumers\u2019 use, brand preference and equity of sports nutrition productsWesana, J., Schouteten, J. J., Van Acker, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[53],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/43642"}],"collection":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/comments?post=43642"}],"version-history":[{"count":0,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/43642\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/media?parent=43642"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/disciplines?post=43642"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/paper_types?post=43642"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/tagged?post=43642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}