Chapter 7: Identifying and Understanding Consumers<\/p>\n
Textbook: Berman, Evans & Chatterjee. (2018). Retail Management: A Strategic Approach, 13th ed., Pearson.<\/p>\n
CHAPTER OVERVIEW<\/p>\n
1. Identifying customers<\/p>\n
2. Consumer demographics\/lifestyles<\/p>\n
3. Consumer attitudes<\/p>\n
4. Target market planning<\/p>\n
KEY TERMS (p. 189)<\/p>\n
Demographics; lifestyles; discretionary income; culture; social class; reference group; family life cycle; personality; perceived risk; consumer decision process; evaluation of alternatives; cognitive dissonance; different types of decision making; impulse purchase; customer loyalty.<\/p>\n
Chapter 8: Information Gathering and Processing in Retailing<\/p>\n
Textbook: Berman, Evans & Chatterjee. (2018). Retail Management: A Strategic Approach, 13th ed., Pearson.<\/p>\n
CHAPTER OVERVIEW<\/p>\n
1. Information flows in retailing<\/p>\n
2. Retail information systems<\/p>\n
3. The marketing research process<\/p>\n
KEY TERMS (p. 74)<\/p>\n
Retail information system (RIS); Database management; data warehousing; micromarketing; Universal Product Code (UPC); electronic data interchange (EDI); marketing research; secondary data; primary data; probablity\/nonprobablity sample; survey; semantic differential; observation; experiment; simulation.<\/p>\n
Assignments and Questions for Discussion (Due: Feb. 24, 2025@9:00 am)<\/p>\n
*All assignments should be minimum two pages, double-spaced; use Times New Roman\/12 font; please use proper references, “APA Style.<\/p>\n
* Answer one question from the following:<\/p>\n
Q 1. Define consumer demographics (Textbook p. 170) and discuss its importance in marketing. Visit the United States Census Bureau <\/a>and select one section from the site (see top of site: Topics; Data & Maps, Surveys & Programs & Resource Library) and provide details about available resources, data and related information. <\/p>\n OR<\/p>\n