I have two assignments to complete for my module Tourism Marketing Principles <\/p>\n
Assignment 1: Report<\/strong><\/p>\n Type<\/strong>: Assignment (1,500 words)<\/p>\n I Created a blog already I only need report!! analyzing the marketing strategies of one organization Qatar Airways.<\/p>\n Structure:<\/strong><\/p>\n 1. Executive Summary (75 words)<\/strong>: Key points covered in the report.<\/p>\n 2. Chapter 1: Introduction (75 words)<\/strong>: Define tourism marketing and state the aim and structure of the report.<\/p>\n 3. Chapter 2: Company Background (150 words)<\/strong>: Overview of the selected company\u2019s background.<\/p>\n 4. Chapter 3: External Analysis (500 words)<\/strong>: Use Porter\u2019s Five Forces to evaluate competition, suppliers, buyers, barriers to entry, and substitutes.<\/p>\n 5. Chapter 4: Internal Analysis (500 words)<\/strong>: Use STP (Segmentation, Targeting, Positioning) to analyze customer segments, targeting strategies, and positioning maps.<\/p>\n 6. Chapter 5: Future Development and Conclusion (200 words)<\/strong>: Identify issues, evaluate the marketing strategy, and provide recommendations.<\/p>\n Requirements:<\/strong><\/p>\n \u2022 Minimum 10 academic references (CCCU Harvard style).<\/p>\n \u2022 Professional formatting and layout using the provided template.<\/p>\n Assignment 2: Written Report<\/strong><\/p>\n Type<\/strong>: Analytical Written Report (1,500 words)<\/p>\n Task:<\/strong><\/p>\n Evaluate the effectiveness of the Marketing Mix (7Ps) of one organization Qatar Airways<\/p>\n Structure:<\/strong><\/p>\n 1. Introduction<\/strong>: Define marketing mix, describe 7Ps, and introduce the company.<\/p>\n 2. 7Ps Analysis<\/strong>:<\/p>\n \u2022 Product: Describe offerings and product lifecycle stage.<\/p>\n \u2022 Price: Discuss pricing strategies (e.g., dynamic pricing).<\/p>\n \u2022 Place: Evaluate distribution and accessibility.<\/p>\n \u2022 Promotion: Analyze promotional activities.<\/p>\n \u2022 People: Focus on staff skills and customer service.<\/p>\n \u2022 Process: Discuss the customer journey.<\/p>\n \u2022 Physical Evidence: Review tangible aspects (e.g., facilities, marketing materials).<\/p>\n 3. Recommendations<\/strong>: Propose improvements for the marketing strategy.<\/p>\n 4. Conclusion<\/strong>: Summarize findings and discuss implementation challenges.<\/p>\n Requirements:<\/strong><\/p>\n \u2022 Minimum 10 academic references (CCCU Harvard style).<\/p>\n \u2022 Professional formatting with sequential numbering and consistent spacing.<\/p>\n