Step 1)<\/b>
\nSelect an Organisation- THE COMPANY IS TRUSTPILOT PLC<\/p>\n
You will begin by selecting an organisation that meets the following
\ncriteria:<\/p>\n
\u00b7 \u00b7 \u00b7 \u00b7 Later in the brief, a few examples of organisations are <\/i><\/p>\n Step 2)<\/b> Identify Note: you can customise your use of the model to suit You may wish to consider (the first three covered in \u00b7 \u00b7 \u00b7 \u00b7 <\/p>\n Step 3)<\/b> Based As a minimum, you must cover the following areas within the Critical and Contemporary Audit & Impact Assessment:<\/b><\/p>\n \u00b7 \u00b7 Analysis of Strategic Marketing Options:<\/b><\/p>\n \u00b7 \u00b7 Plan of Action:<\/b><\/p>\n \u00b7 \u00b7 Implementation and Control:<\/b><\/p>\n \u00b7 \u00b7 <\/p>\n Suggested Consultancy Report Structure:<\/b><\/p>\n This is included to provide guidance and should not be Section Name:<\/b><\/p>\n<\/td>\n Wordcount:<\/b><\/p>\n<\/td>\n<\/tr>\n Executive Summary:<\/b><\/p>\n Provide a brief (one paragraph) overview of the report N\/A <\/p>\n<\/td>\n<\/tr>\n Table of Contents:<\/b><\/p>\n Provide navigation for the consultancy report. Include N\/A<\/p>\n<\/td>\n<\/tr>\n Report Introduction, Purpose, & Method:<\/b><\/p>\n Give a detailed background of the report, its intended For report introduction and purpose<\/u>, consider \u00b7 \u00b7 \u00b7 \u00b7 <\/i><\/p>\n For the Method<\/u>, consider these questions:<\/i><\/p>\n \u00b7 \u00b7 \u00b7 400-500<\/p>\n<\/td>\n<\/tr>\n Summary of Organisation & Current Strategic Offer a comprehensive overview of key relevant For the organisation summary, you may wish to consider:<\/i><\/p>\n \u00b7 \u00b7 \u00b7 \u00b7 <\/i><\/p>\n For the current strategic direction, you may wish to \u00b7 \u00b7 \u00b7 <\/i><\/p>\n<\/td>\n 500-750<\/p>\n<\/td>\n<\/tr>\n Impact Assessment of Contemporary Marketing Issues Provide a descriptive overview of the audit conducted For the Audit<\/u>, consider the following questions:<\/i><\/p>\n \u00b7 \u00b7 \u00b7 \u00b7 <\/i><\/p>\n For the Impact Assessment<\/u>, consider the \u00b7 \u00b7 \u00b7 <\/i><\/p>\n <\/i><\/p>\n <\/i><\/p>\n<\/td>\n 1250-1500<\/p>\n<\/td>\n<\/tr>\n Plan of Action to Address Strategic Challenges:<\/b><\/p>\n Detail your plan for the organisation to overcome these For the plan of action, you may wish to consider the \u00b7 <\/span><\/span><\/span>Which \u00b7 <\/span><\/span><\/span>What \u00b7 <\/span><\/span><\/span>Are \u00b7 <\/span><\/span><\/span>What 750-1000<\/p>\n<\/td>\n<\/tr>\n Implementation & Control Programme:<\/b><\/p>\n Provide an outline for an approach to implementation For your implementation & control programme, you \u00b7 <\/span><\/span><\/span>Which \u00b7 <\/span><\/span><\/span>Who \u00b7 <\/span><\/span><\/span>Does 400-500<\/p>\n<\/td>\n<\/tr>\n Conclusion:<\/b><\/p>\n Conclude the report by summarising the key points from 200-400<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Step 1) Select an Organisation- THE COMPANY IS TRUSTPILOT PLC You will begin by selecting an organisation that meets the following criteria: \u00b7 Sub-250 million (\u00a3) turnover business. \u00b7 Focused market offering (Defined product\/ service offering and geographical reach) \u00b7 Can be \u2018for-profit\u2019 or \u2018not-for-profit\u2019 but must have a marketable product or service \u00b7 A […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[9],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/38663"}],"collection":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/comments?post=38663"}],"version-history":[{"count":0,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/38663\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/media?parent=38663"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/disciplines?post=38663"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/paper_types?post=38663"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/tagged?post=38663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n<\/span><\/span><\/span>Sub-250 million (\u00a3) turnover business.<\/p>\n
\n<\/span><\/span><\/span>Focused market offering (Defined product\/
\nservice offering and geographical reach)<\/p>\n
\n<\/span><\/span><\/span>Can be \u2018for-profit\u2019 or \u2018not-for-profit\u2019 but
\nmust<\/u><\/b> have a marketable product or service<\/p>\n
\n<\/span><\/span><\/span>A good amount of public information is available
\nfor it (i.e. higher profile)<\/p>\n
\noffered, though students are strongly<\/u> encouraged<\/u> to identify
\ntheir own organisation for this assignment.
\n<\/span><\/i><\/p>\n
\nUse an Appropriate SMM Model to Structure Strategic Analysis & Planning <\/p>\n
\na suitable strategic marketing management model for your strategic analysis and
\nplanning. Use the chosen model to provide a framework for analysing existing
\nstrategic direction, analysing the current position, assessing the impact of
\ncontemporary marketing issues which you identify on this position, exploring
\nstrategic options, and developing a plan of action.<\/p>\n
\nyour needs as a consultant.<\/i><\/p>\n
\nmodule content):<\/u><\/p>\n
\n<\/span><\/span><\/span>Aaker and McLoughlin\u2019s Strategic Marketing
\nManagement Tool<\/p>\n
\n<\/span><\/span><\/span>McDonald\u2019s Strategic Marketing Planning Model
\n(Malcolm McDonald)<\/p>\n
\n<\/span><\/span><\/span>Gilligan & Wilson\u2019s Strategic Marketing
\nPlanning Model<\/p>\n
\n<\/span><\/span><\/span>Any other recognised strategic marketing model,
\nproviding sufficient justification for its relevance to your chosen
\norganisation and its context (Discussing this with your tutor is strongly
\nrecommended)<\/p>\n
\nCompiling the Consultancy Report<\/p>\n
\non your analysis of the organisation’s intended direction, market environment,
\nand awareness of contemporary marketing issues, as well as your proposed
\nresponse, you must communicate your analysis and recommendations in the form of
\na consultancy report that will be shared with core stakeholders.<\/p>\n
\nreport document:<\/p>\n
\n<\/span><\/span><\/span>Conduct a comprehensive audit of the
\norganisation\u2019s current marketing position, including an evaluation of internal
\nand external factors.<\/p>\n
\n<\/span><\/span><\/span>Present a critical analysis of contemporary
\nmarketing issues’ current or potential impact on the organisation’s position
\nand intended direction (supported by contemporary and relevant data).<\/p>\n
\n<\/span><\/span><\/span>Explore a range of evidence-based strategic
\nmarketing management options available to the organisation.<\/p>\n
\n<\/span><\/span><\/span>Provide an in-depth analysis of each option,
\nevaluating its potential impact and alignment with the organisation\u2019s objectives.<\/p>\n
\n<\/span><\/span><\/span>Develop a structured plan of action, based on
\nyour audit and analysis, that addresses the identified key issues.<\/p>\n
\n<\/span><\/span><\/span>Ensure the proposed actions are clear and
\nspecific and address the organisation\u2019s strategic marketing goals.<\/p>\n
\n<\/span><\/span><\/span>Outline how the action plan will be implemented,
\nincluding key steps, timelines, and responsible parties.<\/p>\n
\n<\/span><\/span><\/span>Discuss how the implementation will be monitored
\nand controlled, specifying performance indicators and feedback mechanisms to
\nensure the plan\u2019s success.<\/p>\n
\nused as a prescriptive \u2018template\u2019. Please consider the intended audience and
\nthe communication skills that this requires. As a marketing consultant, you
\npresent your complex analysis (framed by academic models) to a non-specialist
\naudience. This means you will need to explain your ideas in straightforward
\nlanguage while also demonstrating the rigour of your analysis.<\/i><\/p>\n\n\n
\n \n \n \n \n
\n to aid navigation of the document. It should cover the report’s purpose and
\n an overview of its component sections and key outcomes. This section is not
\n included within the wordcount.<\/i><\/p>\n<\/td>\n\n \n \n
\n key-numbered headings and page numbers. These are not included in the
\n wordcount.<\/i><\/p>\n<\/td>\n\n \n \n
\n purpose, and, most importantly, the methods of strategic analysis (including
\n justification).<\/i><\/p>\n
\n these questions: <\/i><\/p>\n
\n <\/span><\/span><\/span>What does the report set out to do?<\/i><\/p>\n
\n <\/span><\/span><\/span>Who is the report for?<\/i><\/p>\n
\n <\/span><\/span><\/span>How should it be used?<\/i><\/p>\n
\n <\/span><\/span><\/span>Are there any conditions to its use (e.g.
\n time limitations)?<\/i><\/p>\n
\n <\/span><\/span><\/span>Which strategic marketing planning models
\n have you used to approach your analysis and<\/u><\/b> why? (i.e. ensure
\n contextualisation of approach)<\/i><\/p>\n
\n <\/span><\/span><\/span>Which academic models have you used to
\n audit the organisation?<\/i><\/p>\n
\n <\/span><\/span><\/span>Which academic models have you used to analyse
\n strategic options?<\/i><\/p>\n<\/td>\n\n \n \n
\n Direction:<\/b><\/p>\n
\n information pertaining to the firm, then analyse the firm’s strategic
\n development to date (including its current strategic trajectory).<\/i><\/p>\n
\n <\/span><\/span><\/span>Describing the key product offerings<\/i><\/p>\n
\n <\/span><\/span><\/span>Identifying the core market segments <\/i><\/p>\n
\n <\/span><\/span><\/span>The financial position organisation<\/i><\/p>\n
\n <\/span><\/span><\/span>Any other relevant marketing factors<\/i><\/p>\n
\n consider:<\/i><\/p>\n
\n <\/span><\/span><\/span>Mission statements (and similar documents,
\n e.g. press releases)<\/i><\/p>\n
\n <\/span><\/span><\/span>Market insight reports (e.g. Mintel)<\/i><\/p>\n
\n <\/span><\/span><\/span>Trade and media reports (e.g. FT)<\/i><\/p>\n\n \n \n
\n (incl. Audit):<\/b><\/p>\n
\n in step 2, this should include the findings of the audit itself (a clear link
\n should be made to the methods identified in the previous section). This
\n should establish the current position of the firm and its broader context. A
\n critical and evidence-based discussion of key contemporary marketing issues (explored
\n in weeks 4 & 5).<\/i><\/p>\n
\n <\/span><\/span><\/span>Does the organisation’s current position
\n feel strong or weak (within its primary markets)?<\/i><\/p>\n
\n <\/span><\/span><\/span>What contributes to those strengths or
\n weaknesses?<\/i><\/p>\n
\n <\/span><\/span><\/span>What was significant and less significant
\n in your analysis?<\/i><\/p>\n
\n <\/span><\/span><\/span>Are any of the findings more or less
\n significant than others?<\/i><\/p>\n
\n following questions:<\/i><\/p>\n
\n <\/span><\/span><\/span>What are the top three contemporary
\n marketing issues based on their impact on the organisation?<\/i><\/p>\n
\n <\/span><\/span><\/span>In what ways could these issues impact the
\n brand (please identify all of them)?<\/i><\/p>\n
\n <\/span><\/span><\/span>Which models have been used to assess the
\n impact of these factors?<\/i><\/p>\n\n \n \n
\n challenges. Wherever possible, you should refer to academic models to frame
\n and justify your approach, linking back to any earlier discussion of your
\n methodology. <\/i><\/p>\n
\n following questions:<\/i><\/p>\n
\n models, concepts and theories are useful for the main strategic challenges?<\/i><\/p>\n
\n do those models, concepts and theories tell us about how the organisation can
\n best respond?<\/i><\/p>\n
\n there any contextual factors (e.g., the strength of the brand, geographical
\n reach, financial resources, strategies which have been tried before, etc.)
\n that further inform the appropriate response?<\/i><\/p>\n
\n are the best strategies for communicating this strategic change to others? <\/i><\/p>\n<\/td>\n\n \n \n
\n and control. Use academic models, concepts, and theories, as appropriate, to
\n provide clear guidance for implementing your strategic direction.<\/i><\/p>\n
\n may wish to consider the following questions:<\/i><\/p>\n
\n models, concepts and theories inform best practice when it comes to the
\n implementation of a plan of new strategic direction?<\/i><\/p>\n
\n do you need to inform and convince of these measures? <\/i><\/p>\n
\n the approach differ depending on their position within the organisation?<\/i><\/p>\n<\/td>\n\n \n \n
\n the undertaken process. Reiterate the value of your contribution to the
\n senior decision-makers.<\/i><\/p>\n<\/td>\n\n