SUMMARY
\nRapid changes in the business environment are driving the need for professionals to employ data analysis at all levels of the organization. Understanding the information needs requires that professionals consider various business strategies.<\/p>\n
Assignment visual aid. There are 3 parts to this assignment. Review each part\u2019s instructions for details
\nInstructions Part 1 | Part 2 | Part 3
\nBased on your Marketing Simulation: Customer Centricity results (opens in new), write a report that analyzes the relationship between market valuation and customer equity.
\nNote: You will need a free Harvard Business Publishing student account to access this resource. Please review the HBP account tutorial (Opens in a new window)<\/p>\n
https:\/\/hbsp.harvard.edu\/import\/1222651<\/p>\n
Summarize the business objective presented in the simulation.
\nCompare the Customer Lifetime Value (CLV) approach to a product-driven approach.
\nIdentify the most valuable customers and discuss how the target customers maximize the business\u2019 CLV by addressing the following:
\nSector size differences
\nCustomer acquisition costs per sector
\nChurn rates of customers within the sector, and effectiveness of retention efforts
\nThe propensity to purchase premium products and services
\nThe propensity to refer other customers
\nRecommend acquisition channels by describing how new customers with similar qualities will be found and attracted
\nREQUIREMENTS
\nCitation Requirements: minimum of 2
\nWord Count: 750-1,000
\nAPA Formatting
\nSummary of the business objective
\nComparison of the Customer Lifetime Value (CLV) approach to a product-driven approach
\nIdentification and discussion of the targeted customer based on the customer characteristics
\nRecommendation of the acquisition channels<\/p>\n","protected":false},"excerpt":{"rendered":"
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