{"id":38363,"date":"2024-11-20T19:29:42","date_gmt":"2024-11-20T19:29:42","guid":{"rendered":"https:\/\/www.writemyessays.app\/blog\/questions\/critical-evaluation-of-the-marketing-strategies-of-a-luxury-high-end-or-premium-brand-alaia\/"},"modified":"2024-11-20T19:29:42","modified_gmt":"2024-11-20T19:29:42","slug":"critical-evaluation-of-the-marketing-strategies-of-a-luxury-high-end-or-premium-brand-alaia","status":"publish","type":"questions","link":"https:\/\/www.writemyessays.app\/blog\/questions\/critical-evaluation-of-the-marketing-strategies-of-a-luxury-high-end-or-premium-brand-alaia\/","title":{"rendered":"Critical evaluation of the marketing strategies of a luxury, high end, or premium brand Alaia"},"content":{"rendered":"

Critical evaluation of the<\/span><\/span> <\/span>marketing straIn their report, s<\/span><\/span>tudents<\/span><\/span><\/span> <\/span>will<\/span><\/span> <\/span>critically evaluate<\/span><\/span><\/span> <\/span>the<\/span><\/span> <\/span>marketing strategy<\/span><\/span><\/span> <\/span>of the<\/span><\/span> <\/span>chosen brand<\/span><\/span>, (I chose the fashion brand Ala\u00efa and its ready to wear line)<\/span><\/span>
describing<\/span><\/span><\/span> <\/span>the market in which it competes<\/span><\/span><\/span> <\/span>(from the demand and from the supply side),<\/span><\/span><\/span>
assessing<\/span><\/span> <\/span>its strategy<\/span><\/span> <\/span>i.e.<\/span><\/span> <\/span>(<\/span><\/span>its<\/span><\/span> <\/span>customer target<\/span><\/span>,<\/span><\/span> <\/span>brand positioning<\/span><\/span><\/span> <\/span>and brand identity<\/span><\/span>),<\/span><\/span> <\/span>and<\/span><\/span>
evaluating<\/span><\/span><\/span> <\/span>its<\/span><\/span> <\/span>competitive situation<\/span><\/span><\/span> <\/span>(<\/span><\/span>i.e.<\/span><\/span>,<\/span><\/span><\/span> <\/span>SWOT analysis<\/span><\/span>)<\/span><\/span>tegies<\/span><\/span><\/span> <\/span>of a luxury, high<\/span><\/span> <\/span>end,<\/span><\/span><\/span> <\/span>or premium brand<\/span><\/span><\/p>\n

<\/p>\n
Students\u2019 reports should be structured<\/span><\/span> <\/span>according to<\/span><\/span><\/span> <\/span>the following<\/span><\/span> <\/span>index of contents:<\/span><\/span><\/span>
1)<\/span><\/span><\/span> <\/span>Presentation of the<\/span><\/span> <\/span>Compan<\/span><\/span>y<\/span><\/span>:<\/span><\/span><\/span><\/span>
a.<\/span><\/span><\/span> <\/span>Vision and mission<\/span><\/span><\/span> <\/span>(if existing)<\/span><\/span>;<\/span><\/span><\/span>
b.<\/span><\/span><\/span> <\/span>Ownership (public vs private, etc.)<\/span><\/span>;<\/span><\/span><\/span>
c.<\/span><\/span><\/span> <\/span>Business description (product categories,<\/span><\/span> <\/span>distribution channels,<\/span><\/span> <\/span>etc.)<\/span><\/span>;<\/span><\/span><\/span>
d.<\/span><\/span><\/span> <\/span>Business performance (sales and pro<\/span><\/span>fit<\/span><\/span>s<\/span><\/span><\/span> <\/span>during recent years<\/span><\/span>)<\/span><\/span>.<\/span><\/span><\/span>
2)<\/span><\/span><\/span> <\/span>Market<\/span><\/span> <\/span>Analy<\/span><\/span>sis<\/span><\/span>:<\/span><\/span><\/span><\/span>
a.<\/span><\/span><\/span> <\/span>The market demand<\/span><\/span> <\/span>(Quantitative perspective:<\/span><\/span> <\/span>total<\/span><\/span> <\/span>size<\/span><\/span><\/span> <\/span>and trend.<\/span><\/span> <\/span>Qualitative<\/span><\/span>
perspective: customer<\/span><\/span> <\/span>purchase<\/span><\/span> <\/span>motivations and drivers,<\/span><\/span> <\/span>influence of social, cultural<\/span><\/span>,<\/span><\/span><\/span>
and economic trends;<\/span><\/span> <\/span>description of the main<\/span><\/span> <\/span>customers\u2019 segments;<\/span><\/span> <\/span>etc.)<\/span><\/span>;<\/span><\/span><\/span>
b.<\/span><\/span><\/span> <\/span>The competition<\/span><\/span> <\/span>(<\/span><\/span>segments of supply;<\/span><\/span> <\/span>key<\/span><\/span> <\/span>direct and indirect competitors,<\/span><\/span> <\/span>and their<\/span><\/span><\/span>
strategies; etc.)<\/span><\/span>;<\/span><\/span><\/span>
c.<\/span><\/span><\/span> <\/span>The distribution system<\/span><\/span><\/span> <\/span>(key distribution channels in the selected market and<\/span><\/span> <\/span>shares<\/span><\/span>
breakdown, if possible);<\/span><\/span><\/span>
d.<\/span><\/span><\/span> <\/span>The external environment.<\/span><\/span><\/span>
3)<\/span><\/span><\/span> <\/span>Strategic marketing<\/span><\/span><\/span><\/span><\/p>\n
<\/div>\n<\/div>\n

a.<\/span><\/span><\/span> <\/span>Customer target<\/span><\/span>;<\/span><\/span><\/span>
b.<\/span><\/span><\/span> <\/span>Brand p<\/span><\/span>ositioning<\/span><\/span>;<\/span><\/span><\/span>
c.<\/span><\/span><\/span> <\/span>Brand<\/span><\/span> <\/span>Identity.<\/span><\/span><\/span><\/span><\/span>
4)<\/span><\/span><\/span> <\/span>Evaluation of competitive situation<\/span><\/span><\/span><\/span>
a.<\/span><\/span><\/span> <\/span>SWOT analysis.<\/span><\/span><\/span>
5)<\/span><\/span><\/span> <\/span>Reference list<\/span><\/span>.<\/span><\/span><\/span><\/span>
6)<\/span><\/span><\/span> <\/span>Bibliography<\/span><\/span>.<\/span><\/span><\/span><\/span><\/div>\n

The<\/span><\/span> <\/span>goal<\/span><\/span><\/span> <\/span>of this report<\/span><\/span><\/span> <\/span>is to help students develop an ability to<\/span><\/span> <\/span>write effective business<\/span><\/span>
document<\/span><\/span>s<\/span><\/span>.<\/span><\/span><\/span> <\/span>Therefore, it is very important that their approach to this report is not purely<\/span><\/span>
academic, but more business oriented. Hence,<\/span><\/span> <\/span>students must<\/span><\/span> <\/span>org<\/span><\/span>anize<\/span><\/span><\/span> <\/span>information i<\/span><\/span>n tables and<\/span><\/span>
graphs, simplify<\/span><\/span><\/span> <\/span>complex contents in bullet point listings rather than in narrative paragrap<\/span><\/span>hs,<\/span><\/span><\/span>
avoid a narrative writing style (<\/span><\/span>i.e.<\/span><\/span>,<\/span><\/span><\/span> <\/span>that of<\/span><\/span> <\/span>university<\/span><\/span><\/span> <\/span>thesis) and<\/span><\/span><\/span> <\/span>adopt<\/span><\/span><\/span> <\/span>a concise and precise style<\/span><\/span>
of writing<\/span><\/span>.<\/span><\/span>

<\/span><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"

Critical evaluation of the marketing straIn their report, students will critically evaluate the marketing strategy of the chosen brand, (I chose the fashion brand Ala\u00efa and its ready to wear line)describing the market in which it competes (from the demand and from the supply side),assessing its strategy i.e. (its customer target, brand positioning and brand […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[111],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/38363"}],"collection":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/comments?post=38363"}],"version-history":[{"count":0,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/38363\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/media?parent=38363"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/disciplines?post=38363"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/paper_types?post=38363"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/tagged?post=38363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}