{"id":38190,"date":"2024-11-19T00:53:18","date_gmt":"2024-11-19T00:53:18","guid":{"rendered":"https:\/\/www.writemyessays.app\/blog\/questions\/individual-written-assignment-4-automobiles-and-energy-drinks-toyota-and-redbull\/"},"modified":"2024-11-19T00:53:18","modified_gmt":"2024-11-19T00:53:18","slug":"individual-written-assignment-4-automobiles-and-energy-drinks-toyota-and-redbull","status":"publish","type":"questions","link":"https:\/\/www.writemyessays.app\/blog\/questions\/individual-written-assignment-4-automobiles-and-energy-drinks-toyota-and-redbull\/","title":{"rendered":"Individual Written Assignment #4 automobiles and energy drinks toyota and redbull"},"content":{"rendered":"<ul style=\"margin-top: 1em; margin-right: 0px; margin-left: 0px; padding: 0px 0px 0px 40px; font-size: 13.3333px; cursor: auto; color: inherit;\">\n<li style=\"margin: 0px 0px 6px; font-weight: inherit; font-size: 13.3333px; cursor: auto; color: inherit;\">If you are choosing to do the final individual assignment, it is due no later than 11:59pm, Sunday.<\/li>\n<li style=\"margin: 0px 0px 6px; font-weight: inherit; font-size: 13.3333px; cursor: auto; color: inherit;\">This assignment asks you to apply materials we covered in the chapter on Information Search (Module 11, Ch. 15).<\/li>\n<li style=\"margin: 0px 0px 6px; font-weight: inherit; font-size: 13.3333px; cursor: auto; color: inherit;\">Please carefully read the assignment and submit your<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><span style=\"font-weight: inherit; font-size: 13.3333px; cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; font-size: 13.3333px; cursor: auto; color: inherit;\">properly named and formatted Word document<\/strong><\/span><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>by clicking above.<\/li>\n<li style=\"margin: 0px 0px 6px; font-weight: inherit; font-size: 13.3333px; cursor: auto; color: inherit;\"><span style=\"font-weight: inherit; font-size: 13.3333px; cursor: auto; color: inherit;\">IMPORTANT:&nbsp; You also need to hand in a hard-copy of your Assignment #4&nbsp; at the start of class on Monday<span style=\"font-weight: inherit; font-size: 13.3333px; cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>(11\/25)<\/span>.&nbsp; This is a mandatory requirement in addition to submitting it on Blackboard.&nbsp; Please make sure you have a properly formatted, stapled paper to hand in.<\/span><\/li>\n<li style=\"margin: 0px 0px 6px; font-weight: inherit; font-size: 13.3333px; cursor: auto; color: inherit;\">As with the other written assignments this session, you should not do any additional external research for this assignment.&nbsp;<\/li>\n<\/ul>\n<p style=\"margin: 5px 0px; font-size: 13.3333px; cursor: auto; color: inherit;\">ASSIGNMENT 4:&nbsp; Information search assignment (also described in your syllabus)<\/p>\n<p style=\"margin: 5px 0px; font-size: 13.3333px; cursor: auto; color: inherit;\">Choose two of the following product categories (i.e., select two of the five below):<\/p>\n<p style=\"margin: 5px 0px; font-size: 13.3333px; cursor: auto; color: inherit;\">i. Automobiles<\/p>\n<p style=\"margin: 5px 0px; font-size: 13.3333px; cursor: auto; color: inherit;\">ii. Energy drinks<\/p>\n<p style=\"margin: 5px 0px; font-size: 13.3333px; cursor: auto; color: inherit;\">iii. Fast food restaurants<\/p>\n<p style=\"margin: 5px 0px; font-size: 13.3333px; cursor: auto; color: inherit;\">iv. Auto insurance providers<\/p>\n<p style=\"margin: 5px 0px; font-size: 13.3333px; cursor: auto; color: inherit;\">v. Snack foods<\/p>\n<p style=\"margin: 5px 0px; font-size: 13.3333px; cursor: auto; color: inherit;\"><u style=\"cursor: auto; color: inherit;\">For<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><b style=\"font-weight: bold; cursor: auto; color: inherit;\"><i style=\"cursor: auto; color: inherit;\">each product category separately<\/i><\/b><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>answer the following questions:<\/u><\/p>\n<p style=\"margin: 5px 0px; font-size: 13.3333px; cursor: auto; color: inherit;\">1.&nbsp;<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><b style=\"font-weight: bold; cursor: auto; color: inherit;\">Name<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><\/b>the specific brands that are in<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><b style=\"font-weight: bold; cursor: auto; color: inherit;\"><i style=\"cursor: auto; color: inherit;\"><u style=\"cursor: auto; color: inherit;\">your<\/u><\/i><\/b><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><i style=\"cursor: auto; color: inherit;\">(a) awareness set, (b) consideration (evoked) set, (c) inert set<\/i>, and<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><i style=\"cursor: auto; color: inherit;\">(d) inept set<\/i>.&nbsp; For each of the four sets<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><b style=\"font-weight: bold; cursor: auto; color: inherit;\">explain<\/b>: why this many, why these ones specifically &#8211; As you do this, don\u2019t just make a list of these brands &#8211; explain the make-up\/composition of your four sets!<\/p>\n<p style=\"margin: 5px 0px; font-size: 13.3333px; cursor: auto; color: inherit;\">2.&nbsp; Discuss in what ways you think<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><b style=\"font-weight: bold; cursor: auto; color: inherit;\">each<\/b><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><b style=\"font-weight: bold; cursor: auto; color: inherit;\">of your four sets (separately)<\/b><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>will differ\/be the same as other students\u2019 in this class (i.e., compare\/contrast the specific brands, number of brands, etc. in each of the four sets separately).<\/p>\n<p style=\"margin: 5px 0px; font-size: 13.3333px; cursor: auto; color: inherit;\">Finally (<b style=\"font-weight: bold; cursor: auto; color: inherit;\">for just one product category<\/b>):<\/p>\n<p><span style=\"font-size: 13.3333px; cursor: auto; color: inherit;\">3. **Choose<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><\/span><b style=\"font-weight: bold; font-size: 13.3333px; cursor: auto; color: inherit;\">one<\/b><span style=\"font-size: 13.3333px; cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>of the brands in<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><\/span><b style=\"font-weight: bold; font-size: 13.3333px; cursor: auto; color: inherit;\">one<\/b><span style=\"font-size: 13.3333px; cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>of the product categories<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><\/span><i style=\"font-size: 13.3333px; cursor: auto; color: inherit;\">you listed above<\/i><span style=\"font-size: 13.3333px; cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>and discuss how<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><\/span><i style=\"font-size: 13.3333px; cursor: auto; color: inherit;\">this specific information set information<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><\/i><span style=\"font-size: 13.3333px; cursor: auto; color: inherit;\">could be relevant to that company\u2019s specific marketing activities for the brand (i.e., how could the information about the four sets from part 1 and 2 be used by the marketer?) &nbsp;<\/span><br style=\"font-size: 13.3333px; cursor: auto; color: inherit;\"><\/p>\n<p style=\"margin: 5px 0px; font-size: 13.3333px; cursor: auto; color: inherit;\"><br style=\"cursor: auto; color: inherit;\"><\/p>\n<p style=\"margin: 5px 0px; font-size: 13.3333px; cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; font-size: 13.3333px; cursor: auto; color: inherit;\">Grading emphasis<\/strong>:<br style=\"cursor: auto; color: inherit;\">Highly competent papers will be properly formatted and carefully proofread. &nbsp;The paper should be based on your ideas and analyses and not use any external research. &nbsp;The content should be organized using sections, headings and subheadings.<\/p>\n<p style=\"margin: 5px 0px; font-size: 13.3333px; cursor: auto; color: inherit;\">Highly competent papers will use your knowledge as a consumer as the source material. &nbsp;<\/p>\n<p style=\"margin: 5px 0px; font-size: 13.3333px; cursor: auto; color: inherit;\">Highly competent papers will include a clear and complete description of the brands in each set in question 1. &nbsp;These papers will provide a discussion of the composition of each set and will reflect your actual knowledge of the product categories. &nbsp;Question 2 should compare and contrast your sets to your classmates. &nbsp;Highly competent papers will do this for all four sets for both product categories and should reflect an understanding of what influences these sets for different people. &nbsp;<\/p>\n<p style=\"margin: 5px 0px; font-size: 13.3333px; cursor: auto; color: inherit;\">Finally, highly competent papers will demonstrate how the specific information you provided in questions 1 and 2 could be used by a marketer in terms of specific marketing activities. &nbsp;I will be looking for how you discuss this for one brand in one product category only.&nbsp;Make sure your file is a properly named Word document (with your last name as part of<br \/>\nthe file name) and that it is formatted as required! All written work must be doublespaced, use 12 pt. Times-Roman font, and have page numbers and one-inch margins and<br \/>\nyour name on the paper. It must be organized in sections with headings and subheadings.&nbsp;Please be thorough and specific in your answer to all parts of these questions. You should use<br \/>\nrelevant concepts from class and the textbook. However, you SHOULD NOT do external<br \/>\n\u201cresearch\u201d for the assignments. You do not need to cite the textbook or PPT slides\/lectures. information search for chapter 15 materials include external research internal research extent of search information search sets&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you are choosing to do the final individual assignment, it is due no later than 11:59pm, Sunday. This assignment asks you to apply materials we covered in the chapter on Information Search (Module 11, Ch. 15). Please carefully read the assignment and submit your&nbsp;properly named and formatted Word document&nbsp;by clicking above. IMPORTANT:&nbsp; You also [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[53],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/38190"}],"collection":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/comments?post=38190"}],"version-history":[{"count":0,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/38190\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/media?parent=38190"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/disciplines?post=38190"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/paper_types?post=38190"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/tagged?post=38190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}