{"id":38114,"date":"2024-11-18T07:56:18","date_gmt":"2024-11-18T07:56:18","guid":{"rendered":"https:\/\/www.writemyessays.app\/blog\/questions\/develop-a-marketing-plan-for-the-launch-of-a-new-product-service-or-both-based-on-your-industry-selec\/"},"modified":"2024-11-18T07:56:18","modified_gmt":"2024-11-18T07:56:18","slug":"develop-a-marketing-plan-for-the-launch-of-a-new-product-service-or-both-based-on-your-industry-selec","status":"publish","type":"questions","link":"https:\/\/www.writemyessays.app\/blog\/questions\/develop-a-marketing-plan-for-the-launch-of-a-new-product-service-or-both-based-on-your-industry-selec\/","title":{"rendered":"develop a marketing plan for the launch of a new product, service, or both (based on your industry selec"},"content":{"rendered":"
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Description of the Assessment<\/div>\n
In this assessment, you will take on the role of a junior marketing executive for an existing company or brand within one of the following categories:<\/div>\n
\u2022<\/div>\n
Consumer Electronics <\/div>\n
\u2022<\/div>\n
Health and Wellness Products<\/div>\n
\u2022<\/div>\n
Beauty and Personal Care<\/div>\n
Important Note<\/div>\n
: <\/div>\n
The origin of the brand or company you choose is irrelevant. However, your project must strictly adhere to the UK context. It should <\/div>\n
exclusively target the UK market, tailored to the preferences of UK consumers. This will involve conducting a detailed market analysis and identifying the <\/div>\n
specific needs of UK consumers.<\/div>\n
<\/div>\n
\n
\n
\n
Choose a company that intends to develop a marketing plan for the launch of a new product, service, or both (based on your industry selection). To aid in <\/div>\n
crafting this marketing plan, you are tasked with submitting a report of approximately <\/div>\n
3,000 (\u00b1 10%) word report<\/div>\n
. Your report should cover the following <\/div>\n
sections:<\/div>\n
1.<\/div>\n
E-cover sheet (<\/div>\n
excluded from the 3,000 word count<\/div>\n
)<\/div>\n
2.<\/div>\n
An executive summary (<\/div>\n
excluded from the 3,000 word count<\/div>\n
)<\/div>\n
3.<\/div>\n
Introduction:<\/div>\n
a.<\/div>\n
Provide a background of the company and its product\/service category <\/div>\n
b.<\/div>\n
Offer a concise overview of your new product\/service concept, aligned with prevailing market trends.”<\/div>\n
4.<\/div>\n
Conduct a Marketing Environmental Analysis:<\/div>\n
a.<\/div>\n
Select pertinent external and internal environmental factors based on the industry or specific product\/service you’ve chosen.<\/div>\n
5.<\/div>\n
Present a SWOT analysis, outlining key points under each category (Strengths, Weaknesses, Opportunities, Threats), based on findings from the <\/div>\n
marketing environmental analysis. <\/div>\n
(Note: The presentation format is flexible; you may use either a table or narrative form.)<\/div>\n
6.<\/div>\n
Conduct a competitor analysis, identifying at least three of the closest competitors and highlight how your product or service differs from theirs, <\/div>\n
aiming to pinpoint comparative advantages. <\/div>\n
(Note: The presentation format is flexible; you may use either a table or narrative form.)<\/div>\n
7.<\/div>\n
Recommendations based on your chosen industry as follows: <\/div>\n
(Note: STP and 4Ps or 7Ps should be clearly mentioned in separated sections)<\/div>\n
a.<\/div>\n
Segmentation and Target market(s)<\/div>\n
b.<\/div>\n
Positioning that will achieve competitive advantage identified from the marketing environmental and competitor analysis<\/div>\n
c.<\/div>\n
The 4 or 7 Ps.<\/div>\n
8.<\/div>\n
References (<\/div>\n
excluded from the 3,000 word count<\/div>\n
) <\/div>\n
a.<\/div>\n
Reference your secondary sources as well as literature\/academic sources<\/div>\n
– You are required to make use of a minimum of 5 academic and 5 non-academic references as a guide<\/div>\n
b.<\/div>\n
Zero tolerance for Plagiarism<\/div>\n
: DO NOT plagiarise from any sources at all. Plagiarism is a serious academic misconduct, which will result into <\/div>\n
your report being penalized, and\/or failed as well as reported to the CBASS Education Operations Manager <\/div>\n
c.<\/div>\n
You should follow the <\/div>\n
Harvard referencing system<\/div>\n
9.<\/div>\n
Appendices, if any (excluded from the 3,000 word count). Please note that there is a possibility that markers may not consider the information <\/div>\n
contained in the appendices.)<\/div>\n
IMPORTANT:<\/div>\n
You are highly encouraged to ‘critically’ apply relevant marketing theories and models from this module to bolster your analysis and plan formulation. <\/div>\n
Ensure you use trustworthy and up-to-date secondary data in crafting your marketing plan. All assumptions and arguments should be supported by credible <\/div>\n
secondary sources and ‘critically’ cited using the Harvard referencing system.<\/div>\n
Approved BBS Coursework Brief Template 2023\/24<\/div>\n
2<\/div>\n
of <\/div>\n
6<\/div>\n
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<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Description of the Assessment In this assessment, you will take on the role of a junior marketing executive for an existing company or brand within one of the following categories: \u2022 Consumer Electronics \u2022 Health and Wellness Products \u2022 Beauty and Personal Care Important Note : The origin of the brand or company you choose […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[9],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/38114"}],"collection":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/comments?post=38114"}],"version-history":[{"count":0,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/38114\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/media?parent=38114"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/disciplines?post=38114"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/paper_types?post=38114"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/tagged?post=38114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}