{"id":37768,"date":"2024-11-13T16:56:07","date_gmt":"2024-11-13T16:56:07","guid":{"rendered":"https:\/\/www.writemyessays.app\/blog\/questions\/when-are-virtual-influencers-effective-brand-endorsers-exploring-their-role-in-promoting-hedonic-vs-utilitarian-products\/"},"modified":"2024-11-13T16:56:07","modified_gmt":"2024-11-13T16:56:07","slug":"when-are-virtual-influencers-effective-brand-endorsers-exploring-their-role-in-promoting-hedonic-vs-utilitarian-products","status":"publish","type":"questions","link":"https:\/\/www.writemyessays.app\/blog\/questions\/when-are-virtual-influencers-effective-brand-endorsers-exploring-their-role-in-promoting-hedonic-vs-utilitarian-products\/","title":{"rendered":"When are Virtual Influencers Effective Brand Endorsers? Exploring Their Role in Promoting  Hedonic vs. Utilitarian Products"},"content":{"rendered":"<p>The title of my research:<\/p>\n<p>When are Virtual Influencers Effective Brand Endorsers? Exploring Their Role in Promoting<br \/>\nHedonic vs. Utilitarian Products<br \/>\nKeywords: Virtual Influencers, Social Media Marketing, Effectiveness, Type of Product<br \/>\n2. <\/p>\n<p>II. Research Questions:<br \/>\n1. Which product type (utilitarian vs. hedonic) do virtual influencers promote most<br \/>\neffectively?<br \/>\n2. How do parasocial relationships moderate the effectiveness of virtual influencers when<br \/>\npromoting hedonic and utilitarian products?<\/p>\n<div><\/div>\n<div>References of Paper:&nbsp;<br \/>https:\/\/www.sciencedirect.com\/science\/article\/pii\/S074756322300122X<\/div>\n<div>https:\/\/www.sciencedirect.com\/science\/article\/pii\/S2949882124000197<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The title of my research: When are Virtual Influencers Effective Brand Endorsers? Exploring Their Role in Promoting Hedonic vs. Utilitarian Products Keywords: Virtual Influencers, Social Media Marketing, Effectiveness, Type of Product 2. II. Research Questions: 1. Which product type (utilitarian vs. hedonic) do virtual influencers promote most effectively? 2. How do parasocial relationships moderate the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[53],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/37768"}],"collection":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/comments?post=37768"}],"version-history":[{"count":0,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/37768\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/media?parent=37768"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/disciplines?post=37768"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/paper_types?post=37768"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/tagged?post=37768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}