{"id":37350,"date":"2024-11-09T10:36:37","date_gmt":"2024-11-09T10:36:37","guid":{"rendered":"https:\/\/www.writemyessays.app\/blog\/questions\/mg412-principles-of-marketing-coursework-1-individual-report-the-4ps-marketing-mix-1500-words\/"},"modified":"2024-11-09T10:36:37","modified_gmt":"2024-11-09T10:36:37","slug":"mg412-principles-of-marketing-coursework-1-individual-report-the-4ps-marketing-mix-1500-words","status":"publish","type":"questions","link":"https:\/\/www.writemyessays.app\/blog\/questions\/mg412-principles-of-marketing-coursework-1-individual-report-the-4ps-marketing-mix-1500-words\/","title":{"rendered":"MG412 Principles of Marketing – Coursework 1: Individual report: The 4Ps\/marketing mix. 1500 words"},"content":{"rendered":"

  An individual 1500-word report on target marketing and the 4P\u2019s of the marketing mix i.e. Product, Price,
\nPlace and Promotion commenting on a firm\u2019s application of the 4Ps. <\/p>\n

<\/div>\n
Using the STP approach explore the
\ntarget audience for the brand and how effective the brand is in their application of the 4Ps of the marketing
\nmix for the Red Bull energy drink<\/b>.<\/div>\n
<\/div>\n
  You need to carry out in-depth research into the brand\u2019s target market (who they are, their likes\/dislikes, their
\nlevels of personal disposable income etc.) using market secondary research databases e.g. Mintel, TGI,
\nPassport, Website, Social media website, company website etc. You then need to look at the brand itself,
\nthe brand value and competitive positioning in the market before going on to discuss their application of the
\n4Ps \u2013 product, price, place and promotion. Explain why they do things differently. You need to research the
\nfollowing:
\n1. Target Market: You need to develop a detailed target market profile for the brand (Apply the STP) using
\ndata sources such as Mintel, the company\u2019s own websites and other secondary sources. You need to think
\nabout age, gender, personal disposable income, social class, level of education, family life cycle, lifestyles,
\nother brands they like, TV programmes they watch, hobbies etc.
\n2. Product \/Brand: Using Levitt\u2019s model of a brand, try to analyse your selected brand (the shape,
\npackaging, colour scheme etc.). How different is at the functional and emotional level? What are the brand
\nvalues that the company is trying to portray? In addition, include coverage of Aaker\u2019s brand personality
\nframework to find which personality type(s) the brand follows. If possible, take photos of the product
\ninstore\/on-line. What does this tell you about brand value?
\n3. Price: You need to carry out some on-line research to establish a market price for the brand and any
\ncompeting products. Display the competitive pricing research in a table and draw conclusions about which
\npricing strategy brand is adopting.
\n4. Place: (Distribution) You need to look at channel management. Which stores stock this product? Is it a
\nmass market product where the company has maximised distribution outlets, or is it a luxury brand where
\ndistribution is deliberately limited? Explain your answer.
\n5. Promotion: You need to research their methods of communication (e.g. cinema, TV, outdoor, print, social
\nmedia, mobile, own website etc.). Which communication methods do they use to build their brand? \u2013 and
\nhow do they do this? How is the brand positioning in the minds of target audiences? (E.g. affordable, luxury,
\nhealthy, socially conscious etc.).
\nYou only have 1500 words for your report, so you need to decide what goes in the appendices. Below is a
\nsuggested structure:
\nExecutive Summary THIS IS WRITTEN LAST (because it is a summary of your research) BUT IT
\nAPPEARS FIRST (before the contents page), to catch the attention of the reader and encourage further
\nreading. This should cover the following:
\n\u2022 The aim of the report,
\n\u2022 The methods of research,
\n\u2022 The results (top-line summary only),
\n\u2022 Conclusion
\nContents Page (Use the feature in Word to do this automatically)
\nIntroduction
\nThis should be quite brief \u2013 It should include the aim of the report and some background information on the
\nchosen brand \u2013 i.e. a brief description of the brand with useful data such as market share, market size and
\ntrends in sales, which you can find from the most recent Mintel reports as well as in the trade press.<\/div>\n
<\/div>\n
\n

Findings Use sub-headings to make your report easier to follow. We suggest you adopt the following
\nheadings:
\n1. Target Markets (Apply the STP)
\n2. Product – Evaluation of the Product and their Brand Value
\n3. Price – Evaluation of the Pricing Strategies Used
\n4. Place – Distribution of the Brand
\n5. Promotion \u2013 Communication by the Brand
\nConclusion and Recommendations: This is where you provide key findings and recommendations
\n\u2022 How has the brand applied the 4P\u2019s?
\n\u2022 Why have they applied the 4P\u2019s in this way?
\n\u2022 Is the application of the 4P\u2019s successful?
\n\u2022 How could the brand improve their use of the 4P\u2019s?
\nReference List: This should be listed alphabetically by Surname. More than 10 references are the standard
\nto aim for in the report and from a variety of sources suitable for use in H.E. Include the use of an academic
\ntext for example Brassington and Pettitt \u2018Essentials of Marketing\u2019 available via Keylinks on the BB module
\nshell under module materials.
\nAppendices: Use the appendices to display any raw research data such as pricing data which the reader
\ncould not access anywhere else.
\n\u2022 You should try to put relevant secondary data in the appendices with only a summary of the data in
\nthe body of the report. Every time you state a fact e.g. market size, price data, sales etc. you must
\nprovide a referenced source for that fact (both in the text and in the reference list based on the
\nHarvard referencing rules). All graphs, data, diagrams and tables should have the title on the top e.g.
\nFigure 1: XYZ Product Category Market Share; or if it\u2019s a table, Table 1: XYZ Product Category
\nMarket Share with a source written directly underneath and to the right of that table e.g. Source:
\nMintel (2021), TGI, Passport, Website, social media website, company website etc.
\nStyle:
\n\u2022 Your report should be written in a formal business-like manner. You may include tables and photographs
\nin the body of the report, but they must all include a title (above and to the left) and the source (below and to
\nthe right)
\nIf you are registered with the Disability and Inclusion Services or have a disability, please contact your
\nmodule leader to discuss how your reasonable adjustments will be applied to this assignment. <\/p><\/div>\n

<\/div>\n
   <\/div>\n","protected":false},"excerpt":{"rendered":"

  An individual 1500-word report on target marketing and the 4P\u2019s of the marketing mix i.e. Product, Price, Place and Promotion commenting on a firm\u2019s application of the 4Ps.  Using the STP approach explore the target audience for the brand and how effective the brand is in their application of the 4Ps of the marketing […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[9],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/37350"}],"collection":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/comments?post=37350"}],"version-history":[{"count":0,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/37350\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/media?parent=37350"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/disciplines?post=37350"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/paper_types?post=37350"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/tagged?post=37350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}