Case Synopsis<\/b><\/p>\n
The Heise Media Group, a family-owned company, dates back to
\n1949. In its early days, the company specialized in telephone directories and
\nother reference books, but it added magazines to its product offerings in 1977.
\nToday, third-generation Ansgar Heise is still a top-level executive, and Dr.
\nAlfons Schr\u00e4der is the general manager. Under their guidance, the company has
\ndiversified into both fiction and nonfiction publications in print and digital.\n<\/p>\n
<\/p>\n
The firm is particularly
\nstrong in publications about technology, and it is perhaps not surprising that
\nHeise was an early adopter of digital publishing methods. The firm\u2019s magazine c\u2019t<\/i> is the most subscribed-to IT
\nmagazine in Europe, and a team of 70 experts working in a test lab ensure that unbiased,
\nup-to-date information is published on the magazine\u2019s pages. The editors also
\ndeveloped heise online<\/i>, which is one
\nof the top online IT and technology news outlets. The company\u2019s other product
\nofferings include business-to-business services and events, such as conferences
\nand webcasts. <\/p>\n
For the past several
\ndecades, publishing industry experts have been predicting the demise of print
\nmedia, and in fact, statistics show decreases in magazine subscriptions and
\nadvertising. Although print isn\u2019t obsolete yet, publishers like Heise have had
\nto develop new strategies for attracting younger customers who are accustomed
\nto doing everything\u2014including accessing content\u2014online. One of the debates in
\nthe industry, however, is how to monetize the content that is delivered
\ndigitally. In an age when most content is free, will consumers be willing to
\npay for digital content in the same way they once paid for print content? Johannes
\nEndres, editor-in-chief of the magazine c\u2019t<\/i>
\nand heise online<\/i>, believes they will
\nsince the value of the content remains the same, even though the delivery
\nmethod has changed. Heise\u2019s main competitors\u2014CHIP Communications GmbH, Computer
\nBild Digital GmbH, IDG Communications GmbH, and golem.de\u2014all face the same
\ndilemmas.<\/p>\n
Heise is now in need of a
\nrevised business model that can accommodate the many shifts in the publishing
\nindustry, where decreasing revenues from print products need to be replaced by
\nnew sources, such as paid digital content, online advertising, corporate
\npublishing, market research, and other business-to-business services.<\/p>\n","protected":false},"excerpt":{"rendered":"
Case Synopsis The Heise Media Group, a family-owned company, dates back to 1949. In its early days, the company specialized in telephone directories and other reference books, but it added magazines to its product offerings in 1977. Today, third-generation Ansgar Heise is still a top-level executive, and Dr. Alfons Schr\u00e4der is the general manager. Under […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[9],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/36483"}],"collection":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/comments?post=36483"}],"version-history":[{"count":0,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/36483\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/media?parent=36483"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/disciplines?post=36483"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/paper_types?post=36483"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/tagged?post=36483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}