{"id":36286,"date":"2024-10-28T22:21:16","date_gmt":"2024-10-28T22:21:16","guid":{"rendered":"https:\/\/www.writemyessays.app\/blog\/questions\/brand-equity-leveraging-assignment-individual-written-assignment-3-great-value-trash-bags-and-equate-vitamins-2-walmart-products-and-brands\/"},"modified":"2024-10-28T22:21:16","modified_gmt":"2024-10-28T22:21:16","slug":"brand-equity-leveraging-assignment-individual-written-assignment-3-great-value-trash-bags-and-equate-vitamins-2-walmart-products-and-brands","status":"publish","type":"questions","link":"https:\/\/www.writemyessays.app\/blog\/questions\/brand-equity-leveraging-assignment-individual-written-assignment-3-great-value-trash-bags-and-equate-vitamins-2-walmart-products-and-brands\/","title":{"rendered":"Brand Equity Leveraging Assignment &#8211; Individual Written Assignment #3 Great Value Trash bags and Equate vitamins 2 walmart products and brands"},"content":{"rendered":"<ul style=\"margin-top: 1em; margin-right: 0px; margin-left: 0px; padding: 0px 0px 0px 40px; font-size: 13.3333px; cursor: auto; color: inherit;\">\n<li style=\"margin: 0px 0px 6px; font-weight: inherit; font-size: 13.3333px; cursor: auto; color: inherit;\">If you are choosing to do the third individual assignment, it is due no later than 11:59pm, Sunday.<\/li>\n<li style=\"margin: 0px 0px 6px; font-weight: inherit; font-size: 13.3333px; cursor: auto; color: inherit;\">NOTE:&nbsp; This assignment asks you to apply materials we covered in the chapter on memory and branding strategies (Module 7, Ch. 9).<\/li>\n<li style=\"margin: 0px 0px 6px; font-weight: inherit; font-size: 13.3333px; cursor: auto; color: inherit;\">Please carefully read the assignment and submit your properly formatted and named Word document by clicking above.<\/li>\n<\/ul>\n<p style=\"margin: 5px 0px; font-size: 13.3333px; cursor: auto; color: inherit;\"><span style=\"font-weight: inherit; font-size: 13.3333px; cursor: auto; color: inherit;\">IMPORTANT:&nbsp; You also need to hand in a hard-copy of your Assignment #3&nbsp; at the start of class on Monday (11\/3).&nbsp; This is a mandatory requirement in addition to submitting it on Blackboard.&nbsp; Please make sure you have a properly formatted,stapled paper to hand in.<\/span><\/p>\n<p style=\"margin: 5px 0px; font-size: 13.3333px; cursor: auto; color: inherit;\">ASSIGNMENT 3:&nbsp; Brand equity leveraging assignment (<strong style=\"font-weight: bold; font-size: 13.3333px; cursor: auto; color: inherit;\">also described in detail in the syllabus<\/strong>).<\/p>\n<p style=\"margin: 5px 0px; font-size: 13.3333px; cursor: auto; color: inherit;\">Go to a store that carries a wide variety of products (e.g., grocery store; Wal-Mart\/Target; home improvement store, drug store, convenience store).&nbsp; Find<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><b style=\"font-weight: bold; cursor: auto; color: inherit;\">two different examples<\/b><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>of a product that is using a<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><i style=\"cursor: auto; color: inherit;\">brand leveraging strategy<\/i>.&nbsp;<\/p>\n<p style=\"margin: 5px 0px; font-size: 13.3333px; cursor: auto; color: inherit;\"><b style=\"font-weight: bold; cursor: auto; color: inherit;\">You may not use the following brands: Arm &amp; Hammer; Clorox; Colgate; Coke; Bic; Aunt Jemima, Dove, Reese\u2019s, Snickers, Starbucks, Gillette, Hellman\u2019s, Hershey&#8217;s or any examples from the text or PPT lecture.<\/b><\/p>\n<p style=\"margin: 5px 0px; font-size: 13.3333px; cursor: auto; color: inherit;\">For<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><b style=\"font-weight: bold; cursor: auto; color: inherit;\">each<\/b><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>of these products<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><b style=\"font-weight: bold; cursor: auto; color: inherit;\">separately<\/b>, answer the following questions:<\/p>\n<p style=\"margin: 5px 0px; font-size: 13.3333px; cursor: auto; color: inherit;\">&nbsp;1. For the product you selected:&nbsp; What is the brand? What is the product?<\/p>\n<p style=\"margin: 5px 0px; font-size: 13.3333px; cursor: auto; color: inherit;\">&nbsp;2.&nbsp; What was the<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><i style=\"cursor: auto; color: inherit;\">original<\/i><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>product associated with this brand name?<\/p>\n<p style=\"margin: 5px 0px; font-size: 13.3333px; cursor: auto; color: inherit;\">&nbsp;3.&nbsp; What specific type of brand leveraging strategy (we discussed four in class \u2013 check PPT) is being used?&nbsp; Explain specifically why it is this one.<\/p>\n<p style=\"margin: 5px 0px; font-size: 13.3333px; cursor: auto; color: inherit;\">&nbsp;4.&nbsp; Discuss whether you think it is an effective<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><i style=\"cursor: auto; color: inherit;\">brand leveraging strategy<\/i><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>(NOTE:&nbsp; don&#8217;t just describe if it is a product that you like or not or a \u201cgood\u201d product).&nbsp; Explain\/discuss why or why not \u2013 thoroughly justify\/explain your answer using<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><i style=\"cursor: auto; color: inherit;\">specific brand leveraging concepts<\/i><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>from class e.g., fit, brand associations, brand schemas, etc.).<\/p>\n<p style=\"margin: 5px 0px; font-size: 13.3333px; cursor: auto; color: inherit;\">5.&nbsp; Discuss whether there might be any negative effects associated with the use of this brand leveraging strategy specifically (again, answer specifically in terms of the<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><i style=\"cursor: auto; color: inherit;\">specific brand leveraging strategy<\/i>).&nbsp; Explain\/discuss why or why not.&nbsp;&nbsp;<\/p>\n<p style=\"margin: 5px 0px; font-size: 13.3333px; cursor: auto; color: inherit;\"><br style=\"cursor: auto; color: inherit;\"><\/p>\n<p style=\"margin: 5px 0px; font-size: 13.3333px; cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; font-size: 13.3333px; cursor: auto; color: inherit;\">Grading emphasis<\/strong>:<br style=\"cursor: auto; color: inherit;\">Highly competent papers will be properly formatted and carefully proofread. &nbsp;The paper should be based on your ideas and analyses and not use any external research. &nbsp;The content should be organized using sections, headings and subheadings.<\/p>\n<p style=\"margin: 5px 0px; font-size: 13.3333px; cursor: auto; color: inherit;\">Highly competent papers will use actual products you have come across as a consumer as the source material. &nbsp;<\/p>\n<p style=\"margin: 5px 0px; font-size: 13.3333px; cursor: auto; color: inherit;\">Highly competent papers will include a clear and complete description of questions 1 and 2. &nbsp;Question 3 should include a concise explanation of your answer. &nbsp;Additionally, these highly competent papers will apply specific brand leveraging-related concepts from class and will specifically include concepts related to characteristics of the (i) fit, (ii) brand schemas, and (iii) brand associations. &nbsp;I will be looking for how you use these concepts to explain why these products are or are not effective and whether there are any risks associated with them. &nbsp;Highly competent papers will do more than just \u201cmention\u201d the concepts.&nbsp;onditioned Learning Theory:&nbsp;Conditioned Learning Theory:<br \/>\n1. Classical Conditioning&nbsp;Classical Conditioning in<br \/>\nMarketing&nbsp;Relevant concepts in<br \/>\nclassical conditioning&nbsp;Conditioned Learning Theory:<br \/>\n2. Operant (Instrumental) Conditioning&nbsp;Make sure your file is a properly named Word document (with your last name as part of<br \/>\nthe file name) and that it is formatted as required! All written work must be doublespaced, use 12 pt. Times-Roman font, and have page numbers and one-inch margins and<br \/>\nyour name on the paper. It must be organized in sections with headings and subheadings.&nbsp;Please be thorough and specific in your answer to all parts of these questions. You should use<br \/>\nrelevant concepts from class and the textbook. However, you SHOULD NOT do external<br \/>\n\u201cresearch\u201d for the assignments. You do not need to cite the textbook or PPT slides\/lectures.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you are choosing to do the third individual assignment, it is due no later than 11:59pm, Sunday. NOTE:&nbsp; This assignment asks you to apply materials we covered in the chapter on memory and branding strategies (Module 7, Ch. 9). Please carefully read the assignment and submit your properly formatted and named Word document by [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[53],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/36286"}],"collection":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/comments?post=36286"}],"version-history":[{"count":0,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/36286\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/media?parent=36286"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/disciplines?post=36286"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/paper_types?post=36286"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/tagged?post=36286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}