{"id":35948,"date":"2024-10-25T02:07:17","date_gmt":"2024-10-25T02:07:17","guid":{"rendered":"https:\/\/www.writemyessays.app\/blog\/questions\/every-student-needs-to-submit-an-individual-report-as-specified-above-your-task-is-to-perform-the-role-of-a-brand-manager-and-give-rationale-to-your-marketing-manager-of-introducing-a-brand-into-hong\/"},"modified":"2024-10-25T02:07:17","modified_gmt":"2024-10-25T02:07:17","slug":"every-student-needs-to-submit-an-individual-report-as-specified-above-your-task-is-to-perform-the-role-of-a-brand-manager-and-give-rationale-to-your-marketing-manager-of-introducing-a-brand-into-hong","status":"publish","type":"questions","link":"https:\/\/www.writemyessays.app\/blog\/questions\/every-student-needs-to-submit-an-individual-report-as-specified-above-your-task-is-to-perform-the-role-of-a-brand-manager-and-give-rationale-to-your-marketing-manager-of-introducing-a-brand-into-hong\/","title":{"rendered":"Every student needs to submit an individual report as specified above. Your task is to perform the role of a brand manager and give rationale to your marketing manager of introducing a brand into Hong Kong with ideas on the followings:"},"content":{"rendered":"

Every student needs to submit an
\nindividual report as specified above. Your task is to perform the role of a
\nbrand manager and give rationale to your marketing manager of introducing a
\nbrand into Hong Kong with ideas on the followings:<\/span><\/p>\n

 <\/span><\/p>\n

1.     <\/span><\/span><\/span>Provide a reason(s) of introducing a new brand into the Hong Kong
\nmarket (An Executive Summary). The situation is like a situation that \u201cWhy\u201d your
\nmanager will hire you after the interview; OR \u201cwhy\u201d consumers buy your brand
\ninstead of buying some other brands. Your brand must have some special
\nfeatures. <\/span><\/p>\n

2.     <\/span><\/span><\/span>Who are your competitors? What are their characteristics? <\/span><\/p>\n

3.     <\/span><\/span><\/span>What are the points of parities (POPs) and points of differences (PODs)
\nof your brand when compared to your competitors? <\/span><\/p>\n

4.     <\/span><\/span><\/span>What brand equities your brand is equipped with that are distinctive
\nwhen compared to your competitive brands? Do you think that you can outperform
\nyour competitors? In features? In style? In price? In likeability? In emotion?
\nOr in what? Or \u201cSee! I can afford a Chanel, do you?\u201d<\/span><\/p>\n

5.     <\/span><\/span><\/span>How should your brand be positioned and why this positioning?<\/span><\/p>\n

6.     <\/span><\/span><\/span>Now follow unit 2 and 3 to give ideas on the positioning strategies
\nand creating a good relationship with your customers.<\/span><\/p>\n

 <\/span><\/p>\n

\n

The teacher aims to return the marked
\nindividual assignments back to you in a week so that you can decide whether to
\ndevelop it into a group project to be presented in class toward the end of the
\nterm. It is fun! Please refer to appendix 2 for a marking protocol used by the
\nteacher.<\/p>\n

<\/span><\/p>\n\n\n\n\n\n\n\n\n\n\n\n
\n

Synopsis of the case <\/span><\/b><\/p>\n<\/td>\n

\n

0<\/span><\/b><\/p>\n<\/td>\n

\n

1<\/span><\/b><\/p>\n<\/td>\n

\n

2<\/span><\/b><\/p>\n<\/td>\n

\n

3<\/span><\/b><\/p>\n<\/td>\n

\n

4<\/span><\/b><\/p>\n<\/td>\n

\n

5<\/span><\/b><\/p>\n<\/td>\n

\n

6<\/span><\/b><\/p>\n<\/td>\n

\n

7<\/span><\/b><\/p>\n<\/td>\n

\n

8<\/span><\/b><\/p>\n<\/td>\n<\/tr>\n

\n

 <\/span><\/b><\/p>\n<\/td>\n<\/tr>\n

\n

Identify the relevant course materials<\/span><\/b><\/p>\n<\/td>\n

\n

0<\/span><\/b><\/p>\n<\/td>\n

\n

 <\/span><\/b><\/p>\n<\/td>\n

\n

 <\/span><\/b><\/p>\n<\/td>\n

\n

 <\/span><\/b><\/p>\n<\/td>\n

\n

 <\/span><\/b><\/p>\n<\/td>\n

\n

 <\/span><\/b><\/p>\n<\/td>\n

\n

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\n

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\n

8<\/span><\/b><\/p>\n<\/td>\n<\/tr>\n

\n

 <\/span><\/b><\/p>\n<\/td>\n<\/tr>\n

\n

Critical evaluation of branding strategies<\/span><\/b><\/p>\n<\/td>\n

\n

0<\/span><\/b><\/p>\n<\/td>\n

\n

 <\/span><\/b><\/p>\n<\/td>\n

\n

 <\/span><\/b><\/p>\n<\/td>\n

\n

 <\/span><\/b><\/p>\n<\/td>\n

\n

 <\/span><\/b><\/p>\n<\/td>\n

\n

 <\/span><\/b><\/p>\n<\/td>\n

\n

 <\/span><\/b><\/p>\n<\/td>\n

\n

 <\/span><\/b><\/p>\n<\/td>\n

\n

8<\/span><\/b><\/p>\n<\/td>\n<\/tr>\n

\n

 <\/span><\/b><\/p>\n<\/td>\n<\/tr>\n

\n

Clear written English <\/span><\/b><\/p>\n<\/td>\n

\n

0<\/span><\/b><\/p>\n<\/td>\n

\n

 <\/span><\/b><\/p>\n<\/td>\n

\n

 <\/span><\/b><\/p>\n<\/td>\n

\n

 <\/span><\/b><\/p>\n<\/td>\n

\n

 <\/span><\/b><\/p>\n<\/td>\n

\n

 <\/span><\/b><\/p>\n<\/td>\n

\n

 <\/span><\/b><\/p>\n<\/td>\n

\n

 <\/span><\/b><\/p>\n<\/td>\n

\n

8<\/span><\/b><\/p>\n<\/td>\n<\/tr>\n

\n

 <\/span><\/b><\/p>\n<\/td>\n<\/tr>\n

\n

Sustain teacher\u2019s interests <\/span><\/b><\/p>\n<\/td>\n

\n

0<\/span><\/b><\/p>\n<\/td>\n

\n

 <\/span><\/b><\/p>\n<\/td>\n

\n

 <\/span><\/b><\/p>\n<\/td>\n

\n

 <\/span><\/b><\/p>\n<\/td>\n

\n

 <\/span><\/b><\/p>\n<\/td>\n

\n

 <\/span><\/b><\/p>\n<\/td>\n

\n

 <\/span><\/b><\/p>\n<\/td>\n

\n

 <\/span><\/b><\/p>\n<\/td>\n

\n

8<\/span><\/b><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/span><\/b><\/p>\n

 <\/span><\/p>\n

Strengths:<\/span><\/b><\/p>\n

__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________<\/span><\/b><\/p>\n

 <\/span><\/b><\/p>\n

 <\/span><\/b><\/p>\n

Weaknesses:<\/span><\/b><\/p>\n

__________________________________________________________________________________________<\/span>_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________<\/span><\/p>\n

 <\/span><\/b><\/p>\n

 <\/span><\/b><\/p>\n

Overall
\nmark ______________________________________________________<\/span><\/b><\/p>\n

<\/p>\n

<\/span><\/p>\n

 <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Every student needs to submit an individual report as specified above. Your task is to perform the role of a brand manager and give rationale to your marketing manager of introducing a brand into Hong Kong with ideas on the followings:   1.     Provide a reason(s) of introducing a new brand into the Hong Kong […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[53],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/35948"}],"collection":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/comments?post=35948"}],"version-history":[{"count":0,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/35948\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/media?parent=35948"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/disciplines?post=35948"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/paper_types?post=35948"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/tagged?post=35948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}