{"id":35398,"date":"2024-10-19T17:50:55","date_gmt":"2024-10-19T17:50:55","guid":{"rendered":"https:\/\/www.writemyessays.app\/blog\/questions\/the-course-project-is-a-strategic-marketing-brief-and-summary-reflective-presentation-for-a-new-product\/"},"modified":"2024-10-19T17:50:55","modified_gmt":"2024-10-19T17:50:55","slug":"the-course-project-is-a-strategic-marketing-brief-and-summary-reflective-presentation-for-a-new-product","status":"publish","type":"questions","link":"https:\/\/www.writemyessays.app\/blog\/questions\/the-course-project-is-a-strategic-marketing-brief-and-summary-reflective-presentation-for-a-new-product\/","title":{"rendered":"The Course Project is a strategic marketing brief and summary reflective presentation for a new product"},"content":{"rendered":"

Strategic Marketing
\nBrief<\/span><\/b><\/p>\n

Introduction<\/span><\/b><\/p>\n

The Course Project is a strategic
\nmarketing brief and summary reflective presentation for a new product. Similar
\nto a complete marketing plan, the brief includes topics such as the marketing
\nmix and promotional mix. In contrast to a marketing plan, the strategic brief
\ncommunicates these and other topics to a different audience. It addresses
\nsenior executives and investors rather than managers and frontline workers. As
\nsuch, your brief will focus on why<\/i> your marketing organization
\nis doing what it is doing rather than the details of what<\/i> it
\nis doing and how<\/i>.<\/span><\/p>\n

Although you will discuss tactical activities such as advertising
\nand breakeven point, strive to communicate a high-level strategic perspective
\nwith your writing. To help gain that perspective in the context of marketing,
\nbe sure to watch the Week 2: PlayPosit found in the Week 2 Lesson, which
\ndiscusses strategic leadership using marketing examples that have turned into
\ngoods, services, and ideas that are still in market today. As you review the
\nPlayPosit, focus on the question posed: Why does a product exist?<\/span><\/p>\n

Begin by selecting a product and company to use as an example
\nthroughout the brief. By using one product and company, the research,
\norganization, and presentation of your recommendations will be easier. Your
\nproduct and company can be imaginary, a business you would be interested in
\nstarting, or an existing product and company that are in market today. The
\nproduct can be B2C or B2B, and the company can be any organizational structure.
\nThe product and company are not important because they will merely serve as
\nexamples. That is to say, you’ll include the what<\/i> and the how<\/i>,
\nbut you’ll focus your writing about the why<\/i>.<\/span><\/p>\n

Guidelines<\/span><\/b><\/p>\n

Use the following guidelines to plan
\nand conduct your work.<\/span><\/p>\n