{"id":34600,"date":"2024-10-10T04:10:14","date_gmt":"2024-10-10T04:10:14","guid":{"rendered":"https:\/\/www.writemyessays.app\/blog\/questions\/research-project-an-introduction-to-integrated-media-communication-campaign-development-e-book-assignment\/"},"modified":"2024-10-10T04:10:14","modified_gmt":"2024-10-10T04:10:14","slug":"research-project-an-introduction-to-integrated-media-communication-campaign-development-e-book-assignment","status":"publish","type":"questions","link":"https:\/\/www.writemyessays.app\/blog\/questions\/research-project-an-introduction-to-integrated-media-communication-campaign-development-e-book-assignment\/","title":{"rendered":"Research Project: \u201cAn Introduction to Integrated Media Communication Campaign Development\u201d E-book Assignment"},"content":{"rendered":"

Overview<\/span><\/p>\n

Throughout this course<\/span>, you<\/span> <\/span>have encountered key concepts related to IMC Campaign development. The following <\/span><\/span>Research Project: \u201cAn Introduction to <\/span><\/span>I<\/span>ntegrated Media Communication<\/span> <\/span>Campaign Development\u201d E-Book Assignmen<\/span>t<\/span> <\/span>requires <\/span><\/span>you<\/span> <\/span>to reflect on these concepts and apply them to the marketplace. Thus, this <\/span><\/span>Research Project: \u201cAn Introduction to <\/span><\/span>I<\/span>ntegrated Media Communication<\/span>Campaign Development\u201d E-Book Assignment<\/span> <\/span><\/span>helps <\/span><\/span>you<\/span><\/span>fulfill the first three learning objectives<\/span> <\/span>of this course: identify key concepts related to IMC, analyze how these concepts can be utilized to develop IMC campaigns, and how to strategically align said concepts to companies within a specific market in order to reach specific communication objectives. In order to accomplish these objectives, <\/span><\/span>you<\/span> <\/span>will create an aesthetically pleasing e-book that provides IMC campaign development guidance for companies within a specific niche. <\/span><\/span>The following <\/span><\/span>Research Project: \u201cAn Introduction to <\/span><\/span>I<\/span>ntegrated Media Communication <\/span><\/span>Campaign Development\u201d E-Book Assignment<\/span> <\/span><\/span>also serves as a portfolio builder for those hoping to enter the marketplace <\/span><\/span>like<\/span> <\/span>a <\/span><\/span>professional<\/span>. <\/span><\/span><\/p>\n

 <\/span><\/p>\n

Instructions<\/span><\/p>\n

For the <\/span><\/span>Research Project: \u201cAn Introduction to <\/span><\/span>I<\/span>ntegrated Media Communication<\/span> <\/span>Campaign Development\u201d E-Book Assignment<\/span>: e<\/span>ach student must create an e-book that visually highlights and describes several key concepts from our text. The e-book must be directed towards a specific niche market (e.g. real estate, footwear, sports, etc.). The number of pages for each e-book will most likely fluctuate between 18-25 pages, depending on how carefully students present and articulate their information. <\/span><\/span>You <\/span><\/span>are required to cite a minimum of 15 different sources in <\/span><\/span>you<\/span>r e-book. Although direct quotes are not allowed from <\/span><\/span>the<\/span> <\/span>text<\/span>book<\/span>, <\/span><\/span>you<\/span> <\/span>are encouraged to quote experts in the field when it comes to clarifying or promoting specific perspectives in their e-book. All paraphrasing and summaries must be cited<\/span> <\/span>in APA format<\/span>. Additionally, since <\/span><\/span>you<\/span> <\/span>will ideally place this e-book in <\/span><\/span>your<\/span> <\/span>professional portfolio, the use of copyrighted pictures is strictly prohibited (unless students pay the licensing fees to use them). <\/span><\/span><\/p>\n

 <\/span><\/p>\n

Here is a general break down of topics <\/span><\/span>you<\/span> <\/span><\/span>must<\/span> <\/span>discuss in <\/span><\/span>you<\/span>r e-book. The layout, format, style, order, etc. is completely up to <\/span><\/span>you<\/span>. That being said, <\/span><\/span>each <\/span><\/span>topic listed here, should be included in each student<\/span>\u2019<\/span>s e-book in order to receive full credit. Again, page suggestions are merely estimates and may vary depending content, layout, and execution. Please let <\/span><\/span>your professor<\/span> <\/span>know if you have any questions regarding this <\/span><\/span>Research Project: \u201cAn Introduction to <\/span><\/span>I<\/span>ntegrated Media Communication<\/span>Campaign Development\u201d E-Book Assignment<\/span>. We are here to help. Enjoy the process! You will do great and potentially have a portfolio element worth bragging about when done. <\/span><\/span><\/p>\n

 <\/span><\/p>\n

A sample outline for your <\/span><\/span>Research Project: \u201cAn Introduction to <\/span><\/span>I<\/span>ntegrated Media Communication<\/span> <\/span>Campaign Development\u201d E-Book Assignment<\/span> <\/span><\/span>is located on the next few pages. Please review them carefully and let <\/span><\/span>your professor<\/span> <\/span>know if you have any questions. Thank you. <\/span><\/span><\/p>\n

 <\/span><\/p>\n

 <\/span><\/p>\n

 <\/span><\/p>\n

 <\/span><\/p>\n

 <\/span><\/p>\n

(Note- Canva is a great option for those who might lack the necessary skills to develop visually stimulating content<\/span>. Please explore this application as an option for this research project<\/span>).<\/span><\/p>\n

 <\/span><\/p>\n

Please use the following structure for your e-book. <\/span><\/span><\/p>\n

– <\/span><\/span>Cover<\/span> <\/span>Page-<\/span> <\/span>Clear title page that provides the topic, purpose, author, motive for publishing, and personal brand logo <\/span><\/span><\/div>\n
o <\/span><\/span>Example of useful information on your cover page<\/span>: <\/span><\/span><\/div>\n
\u25aa <\/span><\/span>An Intro to IMC Campaign Development; A Practical Guidebook for Developing IMC Campaigns to achieve marketing and communication objectives within the Real Estate Market<\/span><\/div>\n
\u25aa <\/span><\/span>Jason Leverett, Future Thought Leader in Strategic Communication<\/span><\/div>\n
\u25aa <\/span><\/span>Liberty University STCO 658 Final Assignment<\/span><\/div>\n
\u25aa <\/span><\/span>Nice logo <\/span><\/span><\/div>\n
\u25aa <\/span><\/span>(Please note: this is simply referring to key information that is needed on page one. The layout and design is up to the student).<\/span><\/div>\n

 <\/span><\/p>\n

– <\/span><\/span>Second page-<\/span> <\/span>Suggested Table of Contents structure and topics<\/span><\/div>\n
o <\/span><\/span>The Evolution of IMC and its current status in the marketplace (1 page)<\/span><\/div>\n
o <\/span><\/span>Promotional Mix Review (2 pages)<\/span><\/div>\n
o <\/span><\/span>Available Touchpoints and Contact Tools (3 pages)<\/span><\/div>\n
o <\/span><\/span>Situation Analysis (2 page)<\/span><\/div>\n
o <\/span><\/span>Communication Objectives and Budget (1 page)<\/span><\/div>\n
o <\/span><\/span>Communication strategy and program (4 page)<\/span><\/div>\n
o <\/span><\/span>Program implementation (3 page) <\/span><\/span><\/div>\n
o <\/span><\/span>Monitoring and Evaluations (2-3 page) <\/span><\/span><\/div>\n
o <\/span><\/span>Advertising and Promotional regulation and ethics (2 pages)<\/span><\/div>\n
o <\/span><\/span>References (2-3 pages)<\/span><\/div>\n
– <\/span><\/span>Remaining Pages<\/span>– The fulfillment of the Table of Contents<\/span><\/div>\n

 <\/span><\/p>\n

 <\/span><\/p>\n

 <\/span><\/p>\n

 <\/span><\/p>\n

 <\/span><\/p>\n

 <\/span><\/p>\n

The following page provide even <\/span><\/span>further guidance regarding this table of content and key concepts that should be include and discussed in your e-book.<\/span>\f<\/span><\/p>\n

Page <\/span><\/span><\/span>2<\/span><\/span><\/a> <\/span>of <\/span><\/span><\/span>2<\/span><\/span><\/a><\/p>\n

 <\/span><\/p>\n

\n

STCO 658<\/span><\/span><\/p>\n<\/div>\n

Elaborated Suggested Table of Contents for E-book-<\/span> <\/span>In order to help you further, I have provided an elaborate breakdown of the table of contents. Students should keep their table of contents in their e-book streamlined and simple. This elaborate breakdown is merely provided to help guide students through key concepts that should be addressed in their e-book.<\/span><\/p>\n

 <\/span><\/p>\n

– <\/span><\/span>Elaborate Suggested Table of Contents structure and topics<\/span><\/div>\n
o <\/span><\/span>The Evolution of IMC and its current status in the marketplace (1 page)<\/span><\/div>\n
\u25aa <\/span><\/span>Definition<\/span><\/div>\n
\u25aa <\/span><\/span>History<\/span><\/div>\n
\u25aa <\/span><\/span>Current status in the marketplace<\/span><\/div>\n
o <\/span><\/span>Promotional Mix Review(2 pages)<\/span><\/div>\n
\u25aa <\/span><\/span>Advertising, direct marketing, digital\/internet marketing, sales promotion, publicity\/public relations, personal selling<\/span><\/div>\n
o <\/span><\/span>Available Touchpoints and Contact Tools (3 pages)<\/span><\/div>\n
\u25aa <\/span><\/span>Paid- key terms and uses (pros\/cons)<\/span><\/div>\n
\u2022 <\/span><\/span>Television, radio, magazines, newspapers, outdoor, direct mail, in-store media, online banner ads, videos, paid search, social media ads<\/span><\/div>\n
\u25aa <\/span><\/span>Owned- key terms and uses (pros\/cons)<\/span><\/div>\n
\u2022 <\/span><\/span>Website, microsites, mobile apps, social media (e.g. <\/span><\/span>facebook<\/span>, twitter, <\/span><\/span>instagram<\/span>, snapchat, etc.), blogs, brochures, in-store displays<\/span><\/div>\n
\u25aa <\/span><\/span>Earned- key terms and uses (pros\/cons) <\/span><\/span><\/div>\n
\u2022 <\/span><\/span>Word-of-mouth, social media mentions, comments, shared videos, pictures, posts, reposts, online reviews, online communities, media coverage<\/span><\/div>\n
o <\/span><\/span>Situation Analysis in real estate(2 page)<\/span><\/div>\n
\u25aa <\/span><\/span>Internal marketing audit (for a real estate company)<\/span><\/div>\n
\u25aa <\/span><\/span>External analysis in real estate (i.e. market competition and environmental factors)<\/span><\/div>\n
o <\/span><\/span>Communication Objectives and Budget for a real estate IMC campaign (1 page)<\/span><\/div>\n
\u25aa <\/span><\/span>Direction, time frame, and mechanism for measuring performance <\/span><\/span><\/div>\n
o <\/span><\/span>Communication Strategy and Program for a real estate IMC campaign(4 page)<\/span><\/div>\n
\u25aa <\/span><\/span>Major selling idea, selecting target market, consumer decision making process, creativity and message development within the real estate market<\/span><\/div>\n
o <\/span><\/span>Program Implementation for a real estate IMC campaign (3 page) <\/span><\/span><\/div>\n
\u25aa <\/span><\/span>Media planning, selection, and execution- media mix, target market coverage, geographic coverage, scheduling, reach versus frequency, creative aspects of mood, flexibility and budget considerations <\/span><\/span><\/div>\n
o <\/span><\/span>Monitoring and Evaluations (2-3 page) <\/span><\/span><\/div>\n
\u25aa <\/span><\/span>Feedback <\/span><\/span><\/div>\n
\u2022 <\/span><\/span>Source factors, message variables, media strategies, budgeting<\/span><\/div>\n
\u25aa <\/span><\/span>Feedback Tools<\/span><\/div>\n
\u2022 <\/span><\/span>Laboratory methods<\/span><\/div>\n
\u2022 <\/span><\/span>Field methods<\/span><\/div>\n
\u2022 <\/span><\/span>Posttests<\/span><\/div>\n
o <\/span><\/span>Advertising and Promotional regulation and ethics (2 pages)<\/span><\/div>\n
\u25aa <\/span><\/span>Regulation<\/span><\/div>\n
\u25aa <\/span><\/span>Ethics<\/span><\/div>\n
o <\/span><\/span>References (2-3 pages)<\/span><\/div>\n
\u25aa <\/span><\/span>20+ references<\/span><\/div>\n

 <\/span><\/p>\n

 <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Overview Throughout this course, you have encountered key concepts related to IMC Campaign development. The following Research Project: \u201cAn Introduction to Integrated Media Communication Campaign Development\u201d E-Book Assignment requires you to reflect on these concepts and apply them to the marketplace. Thus, this Research Project: \u201cAn Introduction to Integrated Media CommunicationCampaign Development\u201d E-Book Assignment helps youfulfill the first three learning objectives of this course: identify key concepts […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[29],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/34600"}],"collection":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/comments?post=34600"}],"version-history":[{"count":0,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/34600\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/media?parent=34600"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/disciplines?post=34600"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/paper_types?post=34600"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/tagged?post=34600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}