{"id":34402,"date":"2024-10-08T01:22:07","date_gmt":"2024-10-08T01:22:07","guid":{"rendered":"https:\/\/www.writemyessays.app\/blog\/questions\/mkt301-module-4-case-branding-entrepreneurship-and-small-business-applications\/"},"modified":"2024-10-08T01:22:07","modified_gmt":"2024-10-08T01:22:07","slug":"mkt301-module-4-case-branding-entrepreneurship-and-small-business-applications","status":"publish","type":"questions","link":"https:\/\/www.writemyessays.app\/blog\/questions\/mkt301-module-4-case-branding-entrepreneurship-and-small-business-applications\/","title":{"rendered":"MKT301 Module 4 &#8211; Case Branding, Entrepreneurship, and Small Business Applications"},"content":{"rendered":"<div style=\"font-size: medium; cursor: auto; color: inherit;\">\n<h3 style=\"padding: 0.5em 1em 0.5em 70px; font-weight: bold; font-size: 19.2px; cursor: auto;\">Assignment Overview<\/h3>\n<p style=\"margin-left: 70px; margin-right: 70px; cursor: auto; color: inherit;\"><strong style=\"cursor: auto; color: inherit;\">Brands and Loyalty<\/strong><\/p>\n<p style=\"margin-left: 70px; margin-right: 70px; cursor: auto; color: inherit;\">Few consumers are immune to the lure of brands. Understanding how brands affect individuals will allow us to apply this knowledge on a larger scale.<\/p>\n<p style=\"margin-left: 70px; margin-right: 70px; cursor: auto; color: inherit;\">\n<\/div>\n<div style=\"font-size: medium; line-height: 1.3em; cursor: auto; color: inherit;\">\n<p style=\"margin-left: 70px; margin-right: 70px; cursor: auto; color: inherit;\"><strong style=\"cursor: auto; color: inherit;\"><br \/><\/strong><\/p>\n<p style=\"margin-left: 70px; margin-right: 70px; cursor: auto; color: inherit;\"><strong style=\"cursor: auto; color: inherit;\">Case 4 Resources<\/strong><\/p>\n<p style=\"margin-left: 70px; margin-right: 70px; cursor: auto; color: inherit;\"><strong style=\"cursor: auto; color: inherit;\"><a style=\"font-weight: 400; cursor: auto;\">The importance of branding as a marketing tool: 4 reasons why branding is so important<\/a><span style=\"font-weight: 400; cursor: auto; color: inherit;\">&nbsp;(2022)&nbsp;<\/span><br style=\"font-weight: 400; cursor: auto; color: inherit;\"><a style=\"font-weight: 400; cursor: auto;\">Brand Marketing: What It Is + How to Create your Brand Marketing Strategy<\/a><span style=\"font-weight: 400; cursor: auto; color: inherit;\">&nbsp;(2022)<\/span><br style=\"font-weight: 400; cursor: auto; color: inherit;\"><a style=\"font-weight: 400; cursor: auto;\">5 Strategies to Create Brand Loyalty<\/a><span style=\"font-weight: 400; cursor: auto; color: inherit;\">&nbsp;(2022)&nbsp;<\/span><br style=\"font-weight: 400; cursor: auto; color: inherit;\"><a style=\"font-weight: 400; cursor: auto;\">Brand Loyalty<\/a><span style=\"font-weight: 400; cursor: auto; color: inherit;\">&nbsp;(2022)&nbsp;<\/span><br style=\"font-weight: 400; cursor: auto; color: inherit;\"><a style=\"font-weight: 400; cursor: auto;\">Elements of Brand<\/a><span style=\"font-weight: 400; cursor: auto; color: inherit;\">&nbsp;(2022)&nbsp;<\/span><br style=\"font-weight: 400; cursor: auto; color: inherit;\"><a style=\"font-weight: 400; cursor: auto;\">Brand Equity<\/a><span style=\"font-weight: 400; cursor: auto; color: inherit;\">&nbsp;(2022)&nbsp;<\/span><br style=\"font-weight: 400; cursor: auto; color: inherit;\"><a style=\"font-weight: 400; cursor: auto;\">Brand Positioning and Alignment<\/a><span style=\"font-weight: 400; cursor: auto; color: inherit;\">&nbsp;(2022)&nbsp;<\/span><br style=\"font-weight: 400; cursor: auto; color: inherit;\"><a style=\"font-weight: 400; cursor: auto;\">Brand Development Strategies<\/a><span style=\"font-weight: 400; cursor: auto; color: inherit;\">&nbsp;(2022)&nbsp;<\/span><br \/><\/strong><\/p>\n<p style=\"margin-left: 70px; margin-right: 70px; cursor: auto; color: inherit;\"><strong style=\"cursor: auto; color: inherit;\"><span style=\"font-weight: 400; cursor: auto; color: inherit;\"><br \/><\/span><\/strong><\/p>\n<h3 style=\"padding: 0.5em 1em 0.5em 70px; font-weight: bold; font-size: 19.2px; cursor: auto;\">Case Assignment<\/h3>\n<p style=\"margin-left: 70px; margin-right: 70px; cursor: auto; color: inherit;\"><strong style=\"cursor: auto; color: inherit;\">Brands from a Consumer Perspective<\/strong><\/p>\n<p style=\"margin-left: 70px; margin-right: 70px; cursor: auto; color: inherit;\">Using the module\u2019s readings and at least one article published in 2020 or 2021 from Trident Library\u2019s Business Source Complete (EBSCO), a full-text database, research brands.<\/p>\n<p style=\"margin-left: 70px; margin-right: 70px; cursor: auto; color: inherit;\"><strong style=\"cursor: auto; color: inherit;\">Brand Research<\/strong><\/p>\n<ul style=\"margin-left: 50px; margin-right: 70px; cursor: auto; color: inherit;\">\n<li style=\"padding-bottom: 10px; line-height: 1.3em; cursor: auto; color: inherit;\">Identify one well-known brand and research why consumers are drawn to it. Describe a major competitor of the brand and compare the two brands in terms of positioning.\n<ul style=\"margin-right: 70px; cursor: auto; color: inherit;\">\n<li style=\"padding-bottom: 10px; line-height: 1.3em; cursor: auto; color: inherit;\">Are they positioned differently?<\/li>\n<li style=\"padding-bottom: 10px; line-height: 1.3em; cursor: auto; color: inherit;\">What are the points of differentiation? (1 page) Research Required.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p style=\"margin-left: 70px; margin-right: 70px; cursor: auto; color: inherit;\"><strong style=\"cursor: auto; color: inherit;\">Brand Message Analysis<\/strong><\/p>\n<p style=\"margin-left: 70px; margin-right: 70px; cursor: auto; color: inherit;\">How do the brands communicate with their target market? Analyzing the message strategies now and over time is an excellent exercise to understand how the brand remains successful.<\/p>\n<p style=\"margin-left: 70px; margin-right: 70px; cursor: auto; color: inherit;\">Find an older and one recent commercial for each of the brands. Note: YouTube has numerous vintage and new commercials. New commercials may also be found on the brand\u2019s website.<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><a style=\"font-size: 16px; cursor: auto;\">How to cite and reference a YouTube video<\/a>.<\/p>\n<p style=\"margin-left: 70px; margin-right: 70px; cursor: auto; color: inherit;\">Describe the two commercials and include the video link.<\/p>\n<p style=\"margin-left: 70px; margin-right: 70px; cursor: auto; color: inherit;\">What is the overall message of the brand? Explain in depth. (3\/4 of a page for each brand)<\/p>\n<p style=\"margin-left: 70px; margin-right: 70px; cursor: auto; color: inherit;\"><strong style=\"cursor: auto; color: inherit;\">Brand Application<\/strong><\/p>\n<p style=\"margin-left: 70px; margin-right: 70px; cursor: auto; color: inherit;\">Analyze the brand messages. Consider how the messages build brand loyalty. (1\/2 page) Research Required.<\/p>\n<p style=\"margin-left: 70px; margin-right: 70px; cursor: auto; color: inherit;\">\n<p style=\"margin-left: 70px; margin-right: 70px; cursor: auto; color: inherit;\">No quotations are permitted in this paper. Each paragraph (except the introduction and conclusion) must contain at least one in-text&nbsp;<a style=\"font-size: 16px; cursor: auto;\">citation<\/a>.<\/p>\n<p style=\"margin-left: 70px; margin-right: 70px; cursor: auto; color: inherit;\">Since you are engaging in research, be sure to&nbsp;<a style=\"font-size: 16px; cursor: auto;\">cite<\/a>&nbsp;and&nbsp;<a style=\"font-size: 16px; cursor: auto;\">reference the sources in APA format<\/a>. NOTE: failure to use research with accompanying citations to support content will result in reduced scoring \u201cLevel 2-Developing\u201d on the grading rubric.<\/p>\n<p style=\"margin-left: 70px; margin-right: 70px; cursor: auto; color: inherit;\">This is a professional paper, not a personal one based on feelings. It must be written in the third person; this means words like \u201cI\u201d, \u201cwe\u201d, and \u201cyou\u201d are not appropriate.<\/p>\n<p style=\"margin-left: 70px; margin-right: 70px; cursor: auto; color: inherit;\">\n<h3 style=\"padding: 0.5em 1em 0.5em 70px; font-weight: bold; font-size: 19.2px; cursor: auto;\">Assignment Expectations<\/h3>\n<p style=\"margin-left: 70px; margin-right: 70px; cursor: auto; color: inherit;\">Use the attached APA-formatted template (<a style=\"font-size: 16px; cursor: auto;\">MKT301 Case4<\/a>) to create your submission.<\/p>\n<ul style=\"margin-left: 50px; margin-right: 70px; cursor: auto; color: inherit;\">\n<li style=\"padding-bottom: 10px; line-height: 1.3em; cursor: auto; color: inherit;\">The template is set up in APA 7: double-spacing, font, margins, headings, page breaks, APA help links.<\/li>\n<\/ul>\n<p style=\"margin-left: 70px; margin-right: 70px; cursor: auto; color: inherit;\"><strong style=\"cursor: auto; color: inherit;\">Your submission will include:<\/strong><\/p>\n<p style=\"margin-left: 70px; margin-right: 70px; cursor: auto; color: inherit;\"><strong style=\"cursor: auto; color: inherit;\"><span style=\"font-weight: 400; cursor: auto; color: inherit;\"><\/span><\/strong><\/p>\n<ul style=\"margin-left: 50px; margin-right: 70px; cursor: auto; color: inherit;\">\n<li style=\"padding-bottom: 10px; line-height: 1.3em; cursor: auto; color: inherit;\">Trident University International\u2019s cover page<\/li>\n<li style=\"padding-bottom: 10px; line-height: 1.3em; cursor: auto; color: inherit;\">A paper with APA citations (2- to 3-sentence introduction, 3-page body, 2- to 3-sentence conclusion)<\/li>\n<li style=\"padding-bottom: 10px; line-height: 1.3em; cursor: auto; color: inherit;\">The reference list page in APA format<\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Assignment Overview Brands and Loyalty Few consumers are immune to the lure of brands. Understanding how brands affect individuals will allow us to apply this knowledge on a larger scale. Case 4 Resources The importance of branding as a marketing tool: 4 reasons why branding is so important&nbsp;(2022)&nbsp;Brand Marketing: What It Is + How to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[53],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/34402"}],"collection":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/comments?post=34402"}],"version-history":[{"count":0,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/34402\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/media?parent=34402"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/disciplines?post=34402"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/paper_types?post=34402"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/tagged?post=34402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}