{"id":33076,"date":"2024-09-21T19:14:10","date_gmt":"2024-09-21T19:14:10","guid":{"rendered":"https:\/\/www.writemyessays.app\/blog\/questions\/develop-an-8-10-page-digital-marketing-strategy-for-a-new-pet-food-product-or-new-product-or-line-extension-at-your-employer-or-future-employer-i-use-daikin-america\/"},"modified":"2024-09-21T19:14:10","modified_gmt":"2024-09-21T19:14:10","slug":"develop-an-8-10-page-digital-marketing-strategy-for-a-new-pet-food-product-or-new-product-or-line-extension-at-your-employer-or-future-employer-i-use-daikin-america","status":"publish","type":"questions","link":"https:\/\/www.writemyessays.app\/blog\/questions\/develop-an-8-10-page-digital-marketing-strategy-for-a-new-pet-food-product-or-new-product-or-line-extension-at-your-employer-or-future-employer-i-use-daikin-america\/","title":{"rendered":"Develop an 8\u201310-page digital marketing strategy for a new pet food product (or new product or line extension at your employer or future employer.)  ( I use Daikin America )"},"content":{"rendered":"<p style=\"cursor: auto; color: inherit;\">Edit paper to fulfilled guidelines&nbsp;<\/p>\n<p style=\"cursor: auto; color: inherit;\"><\/p>\n<p style=\"cursor: auto; color: inherit;\">&nbsp;<span style=\"color: inherit; background-color: var(--color-6); font-variant-ligatures: inherit; font-variant-caps: inherit;\">Building on your prior work this term, develop a digital marketing plan using the SOSTAC\u00a9 model. Your plan must address each of the SOSTAC\u00a9 elements, including:<\/span><\/p>\n<ol style=\"margin: 16px 0px 20px 40px; cursor: auto; color: inherit;\">\n<li style=\"margin-bottom: 10px; cursor: auto; color: inherit;\">Situational Analysis.\n<ul style=\"margin: 16px 0px 20px 40px; cursor: auto; color: inherit;\">\n<li style=\"margin-bottom: 10px; cursor: auto; color: inherit;\">Analyze the current situation in terms of customers, intermediaries, and competencies.<\/li>\n<li style=\"margin-bottom: 10px; cursor: auto; color: inherit;\">Conduct a thorough competitive analysis and identify what your competitors are doing in terms of Web presence and social media presence.<\/li>\n<\/ul>\n<\/li>\n<li style=\"margin-bottom: 10px; cursor: auto; color: inherit;\">Objectives.\n<ul style=\"margin: 16px 0px 20px 40px; cursor: auto; color: inherit;\">\n<li style=\"margin-bottom: 10px; cursor: auto; color: inherit;\">Develop specific measurable objectives for a digital marketing strategy. Where do you want your company to be?<\/li>\n<\/ul>\n<\/li>\n<li style=\"margin-bottom: 10px; cursor: auto; color: inherit;\">Strategy.\n<ul style=\"margin: 16px 0px 20px 40px; cursor: auto; color: inherit;\">\n<li style=\"margin-bottom: 10px; cursor: auto; color: inherit;\">Articulate short- ( 3 years) digital marketing strategies. How do you achieve your objectives within these terms?&nbsp;&nbsp;<\/li>\n<\/ul>\n<\/li>\n<li style=\"margin-bottom: 10px; cursor: auto; color: inherit;\">Tactics.\n<ul style=\"margin: 16px 0px 20px 40px; cursor: auto; color: inherit;\">\n<li style=\"margin-bottom: 10px; cursor: auto; color: inherit;\">Differentiate various techniques (for example, website, social media, advertising, pay-per-click, events, press releases, sponsorships) to use for implementing strategies. How will you build your sales funnel?<\/li>\n<\/ul>\n<\/li>\n<li style=\"margin-bottom: 10px; cursor: auto; color: inherit;\">Actions.\n<ul style=\"margin: 16px 0px 20px 40px; cursor: auto; color: inherit;\">\n<li style=\"margin-bottom: 10px; cursor: auto; color: inherit;\">Develop a project plan for executing each tactic. The plan is to briefly capture your execution of the tactics.<\/li>\n<\/ul>\n<\/li>\n<li style=\"margin-bottom: 10px; cursor: auto; color: inherit;\">Controls.<\/li>\n<ul style=\"margin: 16px 0px 20px 40px; cursor: auto; color: inherit;\">\n<li style=\"margin-bottom: 10px; cursor: auto; color: inherit;\">Develop specific metrics to monitor tactics. How do you know things are going as planned? How often will you monitor the metrics?&nbsp;<\/li>\n<\/ul>\n<\/ol>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<h3 style=\"margin: 20px 0px 0px; font-weight: 700; font-size: 22px; line-height: 30px; cursor: auto;\">Requirements:<\/h3>\n<ul style=\"margin: 16px 0px 20px 40px; cursor: auto; color: inherit;\">\n<li style=\"margin-bottom: 10px; cursor: auto; color: inherit;\">The digital marketing plan must be at least 8\u201310 pages in length, in addition to the title and reference pages.<\/li>\n<\/ul>\n<h3 style=\"margin: 20px 0px 0px; font-weight: 700; font-size: 22px; line-height: 30px; cursor: auto;\">Related company standards:<\/h3>\n<ul style=\"margin: 16px 0px 20px 40px; cursor: auto; color: inherit;\">\n<li style=\"margin-bottom: 10px; cursor: auto; color: inherit;\">The digital marketing plan is a professional document and should therefore follow the corresponding MBA Academic and Professional Document Guidelines (available in the<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><a style=\"cursor: auto;\"><span style=\"cursor: auto; color: inherit;\">MBA Program Resources<\/span><\/a>), including single-spaced paragraphs.<\/li>\n<li style=\"margin-bottom: 10px; cursor: auto; color: inherit;\">Use at least five scholarly or academic sources, formatted per APA. Use<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><a style=\"cursor: auto;\"><span style=\"cursor: auto; color: inherit;\">Academic Writer<\/span><\/a><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>for guidance in citing sources in proper APA style. See the<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><a style=\"cursor: auto;\"><span style=\"cursor: auto; color: inherit;\">Writing Center<\/span><\/a><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>for more APA resources specific to your degree level.&nbsp;<\/li>\n<\/ul>\n<div><\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<h2 style=\"margin-right: 0px; margin-bottom: 0px; margin-left: 46px; font-weight: 700; font-size: 28px; line-height: 30px; cursor: auto;\">Scoring Guide&nbsp;<\/h2>\n<\/div>\n<div><\/div>\n<div>1.&nbsp;<span style=\"color: inherit; font-size: 18px; font-weight: 600; background-color: var(--color-6); font-variant-ligatures: inherit; font-variant-caps: inherit;\">Analyze the current situation in terms of customers, intermediaries, and competencies.<\/span><\/div>\n<div style=\"padding: 0.5rem 0px; font-weight: 600; font-size: 18px; cursor: auto; color: inherit;\">Distinguished<\/div>\n<div style=\"margin-bottom: 4px; padding: 40px 80px; cursor: auto; color: inherit;\">Analyzes the current situation in terms of customers, intermediaries, and competencies, and summarizes key points for the digital marketing plan.<\/div>\n<div style=\"padding: 0.5rem 0px; font-weight: 600; font-size: 18px; cursor: auto; color: inherit;\">Proficient<\/div>\n<div style=\"margin-bottom: 4px; padding: 40px 80px; cursor: auto; color: inherit;\">Analyzes the current situation in terms of customers, intermediaries, and competencies.<\/div>\n<div style=\"padding: 0.5rem 0px; font-weight: 600; font-size: 18px; cursor: auto; color: inherit;\">Basic<\/div>\n<div style=\"margin-bottom: 4px; padding: 40px 80px; cursor: auto; color: inherit;\">Describes but does not analyze the current situation in terms of customers, intermediaries, and competencies.<\/div>\n<div style=\"padding: 0.5rem 0px; font-weight: 600; font-size: 18px; cursor: auto; color: inherit;\">Non Performance<\/div>\n<div style=\"margin-bottom: 30px; padding: 40px 80px; cursor: auto; color: inherit;\">Does not describe the current situation in terms of customers, intermediaries, and competencies.&nbsp;<\/div>\n<div style=\"margin-bottom: 30px; padding: 40px 80px; cursor: auto; color: inherit;\">2.&nbsp;<span style=\"color: inherit; font-size: 18px; font-weight: 600; background-color: var(--color-6); font-variant-ligatures: inherit; font-variant-caps: inherit;\">Develop specific measurable objectives.<\/span><\/div>\n<div style=\"padding: 0.5rem 0px; font-weight: 600; font-size: 18px; cursor: auto; color: inherit;\">Distinguished<\/div>\n<div style=\"margin-bottom: 4px; padding: 40px 80px; cursor: auto; color: inherit;\">Develops specific, measurable objectives and assesses how the marketing models inform the marketing strategy.<\/div>\n<div style=\"padding: 0.5rem 0px; font-weight: 600; font-size: 18px; cursor: auto; color: inherit;\">Proficient<\/div>\n<div style=\"margin-bottom: 4px; padding: 40px 80px; cursor: auto; color: inherit;\">Develops specific measurable objectives.<\/div>\n<div style=\"padding: 0.5rem 0px; font-weight: 600; font-size: 18px; cursor: auto; color: inherit;\">Basic<\/div>\n<div style=\"margin-bottom: 4px; padding: 40px 80px; cursor: auto; color: inherit;\">Identifies but does not develop specific, measurable objectives.<\/div>\n<div style=\"padding: 0.5rem 0px; font-weight: 600; font-size: 18px; cursor: auto; color: inherit;\">Non Performance<\/div>\n<div style=\"margin-bottom: 30px; padding: 40px 80px; cursor: auto; color: inherit;\">Does not identify specific, measurable objectives.&nbsp;<\/div>\n<div style=\"margin-bottom: 30px; padding: 40px 80px; cursor: auto; color: inherit;\"><\/div>\n<div style=\"margin-bottom: 30px; padding: 40px 80px; cursor: auto; color: inherit;\">3.&nbsp;<span style=\"color: inherit; font-size: 18px; font-weight: 600; background-color: var(--color-6); font-variant-ligatures: inherit; font-variant-caps: inherit;\">Articulate short-, medium-, and long-term digital marketing strategies.<\/span><\/div>\n<div style=\"padding: 0.5rem 0px; font-weight: 600; font-size: 18px; cursor: auto; color: inherit;\">Distinguished<\/div>\n<div style=\"margin-bottom: 4px; padding: 40px 80px; cursor: auto; color: inherit;\">Articulates short-, medium-, and long-term digital marketing strategies and elaborates how objectives can be achieved within these terms.<\/div>\n<div style=\"padding: 0.5rem 0px; font-weight: 600; font-size: 18px; cursor: auto; color: inherit;\">Proficient<\/div>\n<div style=\"margin-bottom: 4px; padding: 40px 80px; cursor: auto; color: inherit;\">Articulates short-, medium-, and long-term digital marketing strategies.<\/div>\n<div style=\"padding: 0.5rem 0px; font-weight: 600; font-size: 18px; cursor: auto; color: inherit;\">Basic<\/div>\n<div style=\"margin-bottom: 4px; padding: 40px 80px; cursor: auto; color: inherit;\">Identifies but does not articulate short-, medium-, and long-term digital marketing strategies.<\/div>\n<div style=\"padding: 0.5rem 0px; font-weight: 600; font-size: 18px; cursor: auto; color: inherit;\">Non Performance<\/div>\n<div style=\"margin-bottom: 30px; padding: 40px 80px; cursor: auto; color: inherit;\">Does not identify short-, medium-, and long-term digital marketing strategies.&nbsp;<\/div>\n<div style=\"margin-bottom: 30px; padding: 40px 80px; cursor: auto; color: inherit;\">4.&nbsp;<span style=\"color: inherit; font-size: 18px; font-weight: 600; background-color: var(--color-6); font-variant-ligatures: inherit; font-variant-caps: inherit;\">Differentiate various techniques to use for implementing strategies.<\/span><\/div>\n<div style=\"padding: 0.5rem 0px; font-weight: 600; font-size: 18px; cursor: auto; color: inherit;\">Distinguished<\/div>\n<div style=\"margin-bottom: 4px; padding: 40px 80px; cursor: auto; color: inherit;\">Differentiates various techniques and summarizes key points for implementing strategies.<\/div>\n<div style=\"padding: 0.5rem 0px; font-weight: 600; font-size: 18px; cursor: auto; color: inherit;\">Proficient<\/div>\n<div style=\"margin-bottom: 4px; padding: 40px 80px; cursor: auto; color: inherit;\">Differentiates various techniques to use for implementing strategies.<\/div>\n<div style=\"padding: 0.5rem 0px; font-weight: 600; font-size: 18px; cursor: auto; color: inherit;\">Basic<\/div>\n<div style=\"margin-bottom: 4px; padding: 40px 80px; cursor: auto; color: inherit;\">Identifies but does not differentiate various techniques to use for implementing strategies.<\/div>\n<div style=\"padding: 0.5rem 0px; font-weight: 600; font-size: 18px; cursor: auto; color: inherit;\">Non Performance<\/div>\n<div style=\"margin-bottom: 30px; padding: 40px 80px; cursor: auto; color: inherit;\">Does not identify various techniques to use for implementing strategies.&nbsp;<\/div>\n<div style=\"margin-bottom: 30px; padding: 40px 80px; cursor: auto; color: inherit;\">5.&nbsp;<span style=\"color: inherit; font-size: 18px; font-weight: 600; background-color: var(--color-6); font-variant-ligatures: inherit; font-variant-caps: inherit;\">Develop a project plan for executing each tactic.<\/span><\/div>\n<div style=\"padding: 0.5rem 0px; font-weight: 600; font-size: 18px; cursor: auto; color: inherit;\">Distinguished<\/div>\n<div style=\"margin-bottom: 4px; padding: 40px 80px; cursor: auto; color: inherit;\">Develops a project plan for executing each tactic and uses supporting resources to validate approach.<\/div>\n<div style=\"padding: 0.5rem 0px; font-weight: 600; font-size: 18px; cursor: auto; color: inherit;\">Proficient<\/div>\n<div style=\"margin-bottom: 4px; padding: 40px 80px; cursor: auto; color: inherit;\">Develops a project plan for executing each tactic.<\/div>\n<div style=\"padding: 0.5rem 0px; font-weight: 600; font-size: 18px; cursor: auto; color: inherit;\">Basic<\/div>\n<div style=\"margin-bottom: 4px; padding: 40px 80px; cursor: auto; color: inherit;\">Identifies but does not develop a project plan for executing each tactic.<\/div>\n<div style=\"padding: 0.5rem 0px; font-weight: 600; font-size: 18px; cursor: auto; color: inherit;\">Non Performance<\/div>\n<div style=\"margin-bottom: 30px; padding: 40px 80px; cursor: auto; color: inherit;\">Does not identify a project plan for executing each tactic.&nbsp;<\/div>\n<div style=\"margin-bottom: 30px; padding: 40px 80px; cursor: auto; color: inherit;\">6.&nbsp;<span style=\"color: inherit; font-size: 18px; font-weight: 600; background-color: var(--color-6); font-variant-ligatures: inherit; font-variant-caps: inherit;\">Develop specific metrics to monitor tactics.<\/span><\/div>\n<div style=\"padding: 0.5rem 0px; font-weight: 600; font-size: 18px; cursor: auto; color: inherit;\">Distinguished<\/div>\n<div style=\"margin-bottom: 4px; padding: 40px 80px; cursor: auto; color: inherit;\">Develops specific metrics and identifies how monitoring the tactics drives business success.<\/div>\n<div style=\"padding: 0.5rem 0px; font-weight: 600; font-size: 18px; cursor: auto; color: inherit;\">Proficient<\/div>\n<div style=\"margin-bottom: 4px; padding: 40px 80px; cursor: auto; color: inherit;\">Develops specific metrics to monitor tactics.<\/div>\n<div style=\"padding: 0.5rem 0px; font-weight: 600; font-size: 18px; cursor: auto; color: inherit;\">Basic<\/div>\n<div style=\"margin-bottom: 4px; padding: 40px 80px; cursor: auto; color: inherit;\">Identifies but does not develop specific metrics to monitor tactics.<\/div>\n<div style=\"padding: 0.5rem 0px; font-weight: 600; font-size: 18px; cursor: auto; color: inherit;\">Non Performance<\/div>\n<div style=\"margin-bottom: 30px; padding: 40px 80px; cursor: auto; color: inherit;\">Does not identify specific metrics to monitor tactics.&nbsp;<\/div>\n<div style=\"margin-bottom: 30px; padding: 40px 80px; cursor: auto; color: inherit;\">\n<div style=\"margin: 20px 0px 30px; font-weight: 600; font-size: 18px; cursor: auto; color: inherit;\">Write coherently to support a central idea with correct grammar, usage, and mechanics as expected of a business professional.<\/div>\n<div style=\"padding: 0.5rem 0px; font-weight: 600; font-size: 18px; cursor: auto; color: inherit;\">Distinguished<\/div>\n<div style=\"margin-bottom: 4px; padding: 40px 80px; cursor: auto; color: inherit;\">Writing is coherent and consistently appropriate, using evidence to support a central idea and with correct grammar, usage, and mechanics as expected of a business professional.<\/div>\n<div style=\"padding: 0.5rem 0px; font-weight: 600; font-size: 18px; cursor: auto; color: inherit;\">Proficient<\/div>\n<div style=\"margin-bottom: 4px; padding: 40px 80px; cursor: auto; color: inherit;\">Writes coherently to support a central idea with correct grammar, usage, and mechanics as expected of a business professional.<\/div>\n<div style=\"padding: 0.5rem 0px; font-weight: 600; font-size: 18px; cursor: auto; color: inherit;\">Basic<\/div>\n<div style=\"margin-bottom: 4px; padding: 40px 80px; cursor: auto; color: inherit;\">Writing supports an idea but is inconsistent and contains major errors of grammar, usage, and mechanics.<\/div>\n<div style=\"padding: 0.5rem 0px; font-weight: 600; font-size: 18px; cursor: auto; color: inherit;\">Non Performance<\/div>\n<div style=\"margin-bottom: 30px; padding: 40px 80px; cursor: auto; color: inherit;\">Writing does not support a central idea. Does not use correct grammar, usage, and mechanics as expected of a business professional.<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Edit paper to fulfilled guidelines&nbsp; &nbsp;Building on your prior work this term, develop a digital marketing plan using the SOSTAC\u00a9 model. Your plan must address each of the SOSTAC\u00a9 elements, including: Situational Analysis. Analyze the current situation in terms of customers, intermediaries, and competencies. Conduct a thorough competitive analysis and identify what your competitors are [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[9],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/33076"}],"collection":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/comments?post=33076"}],"version-history":[{"count":0,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/33076\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/media?parent=33076"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/disciplines?post=33076"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/paper_types?post=33076"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/tagged?post=33076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}