{"id":33075,"date":"2024-09-21T19:13:54","date_gmt":"2024-09-21T19:13:54","guid":{"rendered":"https:\/\/www.writemyessays.app\/blog\/questions\/develop-a-7-page-marketing-plan-based-on-research-promotion-pricing-distribution-advertising-and-product-mix\/"},"modified":"2024-09-21T19:13:54","modified_gmt":"2024-09-21T19:13:54","slug":"develop-a-7-page-marketing-plan-based-on-research-promotion-pricing-distribution-advertising-and-product-mix","status":"publish","type":"questions","link":"https:\/\/www.writemyessays.app\/blog\/questions\/develop-a-7-page-marketing-plan-based-on-research-promotion-pricing-distribution-advertising-and-product-mix\/","title":{"rendered":"Develop a 7-page marketing plan based on research promotion, pricing, distribution, advertising, and product mix."},"content":{"rendered":"<p style=\"cursor: auto; color: inherit;\"><b>Edit paper to fulfilled guidelines&nbsp;<\/b><\/p>\n<p style=\"margin: 6px 0px 20px; cursor: auto; color: inherit;\"><\/p>\n<p style=\"margin: 6px 0px 20px; cursor: auto; color: inherit;\">You are to develop a marketing plan including the following elements based on your research into the8Ps of marketing. Include the following in your marketing plan (And feel free to use this list as your paper outline):<\/p>\n<ol style=\"margin: 16px 0px 20px 40px; cursor: auto; color: inherit;\">\n<li style=\"margin-bottom: 10px; cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">Cover Page.<\/strong><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>Provide a cover page with basic information such as your name, date, company name, product name, and \u201cMarketing Strategy.\u201d<\/li>\n<li style=\"margin-bottom: 10px; cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">Introduction.<\/strong><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>Briefly introduce the plan and tell the reader what will be included.<\/li>\n<li style=\"margin-bottom: 10px; cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">Business context.<\/strong><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>Describe the new product to be featured. What are the features and benefits? What is the company reason for bringing this to market? What are the corporate objectives for it?<\/li>\n<li style=\"margin-bottom: 10px; cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">Situation analysis.<\/strong><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>How will this new product complement the existing product portfolio or product line in your organization? Who is the target market (be specific)? Who are the competitors (be specific)?<\/li>\n<li style=\"margin-bottom: 10px; cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">Marketing strategy.<\/strong><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>What is the overall marketing strategy to support the achievement of the corporate objectives? What is the product positioning statement?<\/li>\n<li style=\"margin-bottom: 10px; cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">Marketing mix.<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><\/strong>Discuss, in detail, how at least 4 of the 8Ps apply to your product. Refer to<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><a style=\"cursor: auto;\" data-api-returntype=\"File\" data-api-endpoint=\"https:\/\/courseroom.capella.edu\/api\/v1\/courses\/27394\/files\/4388758\">Marketing Basics: The 8Ps, Positioning Statements, and SMART Objectives [PDF]<\/a>. For example:\n<ul style=\"margin: 16px 0px 20px 40px; cursor: auto; color: inherit;\">\n<li style=\"margin-bottom: 10px; cursor: auto; color: inherit;\">What is the promotional strategy to support the achievement of the corporate objectives?<\/li>\n<li style=\"margin-bottom: 10px; cursor: auto; color: inherit;\">What is the pricing strategy to support the achievement of the corporate objectives?<\/li>\n<li style=\"margin-bottom: 10px; cursor: auto; color: inherit;\">What is the distribution strategy to support the achievement of the corporate objectives?<\/li>\n<li style=\"margin-bottom: 10px; cursor: auto; color: inherit;\">What is the advertising strategy to support the achievement of the corporate objectives? (Be brief here. Save any specifics about digital marketing for Week 10\u2019s assignment).<\/li>\n<\/ul>\n<\/li>\n<li style=\"margin-bottom: 10px; cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">Effectiveness.<\/strong><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>How will you measure the effectiveness of this marketing plan?<\/li>\n<li style=\"margin-bottom: 10px; cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">Summary.<\/strong><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>End with a conclusion that summarizes the document and mentions any known next steps or concerns.&nbsp;<\/li>\n<\/ol>\n<div><\/div>\n<div><\/div>\n<div>\n<ul style=\"margin: 16px 0px 20px 40px; cursor: auto; color: inherit;\">\n<li style=\"margin-bottom: 10px; cursor: auto; color: inherit;\">Marketing plan is 7&nbsp;pages (in addition to the title,&nbsp;reference, and appendix pages). Use the&nbsp;<a style=\"cursor: auto;\" data-api-returntype=\"File\" data-api-endpoint=\"https:\/\/courseroom.capella.edu\/api\/v1\/courses\/27394\/files\/4388761\">Marketing Plan Template [DOC]<\/a><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>as a resource.<\/li>\n<li style=\"margin-bottom: 10px; cursor: auto; color: inherit;\">The marketing plan is a professional document and should therefore follow the corresponding MBA Academic and Professional Document Guidelines (located in<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><a style=\"cursor: auto;\"><span style=\"cursor: auto; color: inherit;\">MBA Program Resources<\/span><\/a>), including&nbsp;single-spaced paragraphs.<\/li>\n<li style=\"margin-bottom: 10px; cursor: auto; color: inherit;\">In addition, include the following in your marketing plan:<\/li>\n<ul style=\"margin: 16px 0px 20px 40px; cursor: auto; color: inherit;\">\n<li style=\"margin-bottom: 10px; cursor: auto; color: inherit;\">Title page.<\/li>\n<li style=\"margin-bottom: 10px; cursor: auto; color: inherit;\">References&nbsp;page. Use at least three scholarly resources.<\/li>\n<li style=\"margin-bottom: 10px; cursor: auto; color: inherit;\">APA-formatted references. Use<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><a style=\"cursor: auto;\"><span style=\"cursor: auto; color: inherit;\">Academic Writer<\/span><\/a><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>for guidance in citing sources in proper APA style. See the<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><a style=\"cursor: auto;\"><span style=\"cursor: auto; color: inherit;\">Writing Center<\/span><\/a><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>for more APA resources specific to your degree level.&nbsp;<\/li>\n<\/ul>\n<\/ul>\n<div><\/div>\n<\/div>\n<div><\/div>\n<div>\n<p style=\"margin: 6px 0px 20px; cursor: auto; color: inherit;\">By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies through corresponding scoring guide criteria:<\/p>\n<ul style=\"margin: 16px 0px 20px 40px; cursor: auto; color: inherit;\">\n<li style=\"margin-bottom: 10px; cursor: auto; color: inherit;\">Competency 1: Apply marketing theories and models to develop marketing strategies.\n<ul style=\"margin: 16px 0px 20px 40px; cursor: auto; color: inherit;\">\n<li style=\"margin-bottom: 10px; cursor: auto; color: inherit;\">Articulate&nbsp;the context of the business.<\/li>\n<\/ul>\n<\/li>\n<li style=\"margin-bottom: 10px; cursor: auto; color: inherit;\">Competency 2: Evaluate the effectiveness of marketing strategies and methods.\n<ul style=\"margin: 16px 0px 20px 40px; cursor: auto; color: inherit;\">\n<li style=\"margin-bottom: 10px; cursor: auto; color: inherit;\">Evaluate the effectiveness of marketing strategies.<\/li>\n<\/ul>\n<\/li>\n<li style=\"margin-bottom: 10px; cursor: auto; color: inherit;\">Competency 3: Use data to support evidence-based marketing decisions.\n<ul style=\"margin: 16px 0px 20px 40px; cursor: auto; color: inherit;\">\n<li style=\"margin-bottom: 10px; cursor: auto; color: inherit;\">Evaluate the situation including the product portfolio, target market, and competitive environment of the business.<\/li>\n<li style=\"margin-bottom: 10px; cursor: auto; color: inherit;\">Evaluate the marketing mix for a product.<\/li>\n<\/ul>\n<\/li>\n<li style=\"margin-bottom: 10px; cursor: auto; color: inherit;\">Competency 4: Analyze the role of technology and social media in effective marketing strategies.\n<ul style=\"margin: 16px 0px 20px 40px; cursor: auto; color: inherit;\">\n<li style=\"margin-bottom: 10px; cursor: auto; color: inherit;\">Analyze the expected effectiveness of the marketing plan.<\/li>\n<\/ul>\n<\/li>\n<li style=\"margin-bottom: 10px; cursor: auto; color: inherit;\">Competency 5: Communicate marketing needs, opportunities, and strategies with multiple stakeholders.\n<ul style=\"margin: 16px 0px 20px 40px; cursor: auto; color: inherit;\">\n<li style=\"margin-bottom: 10px; cursor: auto; color: inherit;\">Write coherently to support a central idea with correct grammar, usage, and mechanics as expected of a business professional.&nbsp;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3 style=\"margin: 20px 0px 0px; font-weight: 700; font-size: 22px; line-height: 30px; cursor: auto;\">ePortfolio<\/h3>\n<p style=\"margin: 6px 0px 20px; cursor: auto; color: inherit;\">This portfolio work project demonstrates your competency in applying knowledge and skills required of a MBA learner in the workplace. Save this activity to your ePortfolio for future reference in the workplace.&nbsp;<\/p>\n<p style=\"margin: 6px 0px 20px; cursor: auto; color: inherit;\"><\/p>\n<p style=\"margin: 6px 0px 20px; cursor: auto; color: inherit;\"><\/p>\n<p style=\"margin: 6px 0px 20px; cursor: auto; color: inherit;\"><\/p>\n<h2 style=\"margin-right: 0px; margin-bottom: 0px; margin-left: 46px; font-weight: 700; font-size: 28px; line-height: 30px; cursor: auto;\">Scoring Guide&nbsp;<\/h2>\n<\/div>\n<div><\/div>\n<div>1.&nbsp;&nbsp;<span style=\"color: inherit; font-size: 18px; font-weight: 600; background-color: var(--color-6); font-variant-ligatures: inherit; font-variant-caps: inherit;\">Articulate the context of the business.<\/span><\/div>\n<div style=\"padding: 0.5rem 0px; font-weight: 600; font-size: 18px; cursor: auto; color: inherit;\">Distinguished<\/div>\n<div style=\"margin-bottom: 4px; padding: 40px 80px; cursor: auto; color: inherit;\">Analyzes the context of the business by including key challenges.<\/div>\n<div style=\"padding: 0.5rem 0px; font-weight: 600; font-size: 18px; cursor: auto; color: inherit;\">Proficient<\/div>\n<div style=\"margin-bottom: 4px; padding: 40px 80px; cursor: auto; color: inherit;\">Articulates the context of the business.<\/div>\n<div style=\"padding: 0.5rem 0px; font-weight: 600; font-size: 18px; cursor: auto; color: inherit;\">Basic<\/div>\n<div style=\"margin-bottom: 4px; padding: 40px 80px; cursor: auto; color: inherit;\">Describes but does not articulate the context of the business.<\/div>\n<div style=\"padding: 0.5rem 0px; font-weight: 600; font-size: 18px; cursor: auto; color: inherit;\">Non Performance<\/div>\n<div style=\"margin-bottom: 30px; padding: 40px 80px; cursor: auto; color: inherit;\">Does not describe the context of the business.&nbsp;<\/div>\n<div style=\"margin-bottom: 30px; padding: 40px 80px; cursor: auto; color: inherit;\">2.&nbsp;<span style=\"color: inherit; font-size: 18px; font-weight: 600; background-color: var(--color-6); font-variant-ligatures: inherit; font-variant-caps: inherit;\">Evaluate the situation including the product portfolio, target market, and competitive environment of the business.<\/span><\/div>\n<div style=\"padding: 0.5rem 0px; font-weight: 600; font-size: 18px; cursor: auto; color: inherit;\">Distinguished<\/div>\n<div style=\"margin-bottom: 4px; padding: 40px 80px; cursor: auto; color: inherit;\">Evaluates the situation including the product portfolio, target market, and competitive environment of the business and analyzes key changes in the environmental situation.<\/div>\n<div style=\"padding: 0.5rem 0px; font-weight: 600; font-size: 18px; cursor: auto; color: inherit;\">Proficient<\/div>\n<div style=\"margin-bottom: 4px; padding: 40px 80px; cursor: auto; color: inherit;\">Evaluates the situation including the product portfolio, target market, and competitive environment of the business.<\/div>\n<div style=\"padding: 0.5rem 0px; font-weight: 600; font-size: 18px; cursor: auto; color: inherit;\">Basic<\/div>\n<div style=\"margin-bottom: 4px; padding: 40px 80px; cursor: auto; color: inherit;\">Describes but does not evaluate the situation of the business.<\/div>\n<div style=\"padding: 0.5rem 0px; font-weight: 600; font-size: 18px; cursor: auto; color: inherit;\">Non Performance<\/div>\n<div style=\"margin-bottom: 30px; padding: 40px 80px; cursor: auto; color: inherit;\">Does not describe the situation of the business.&nbsp;<\/div>\n<div style=\"margin-bottom: 30px; padding: 40px 80px; cursor: auto; color: inherit;\"><\/div>\n<div style=\"margin-bottom: 30px; padding: 40px 80px; cursor: auto; color: inherit;\">3.&nbsp;<span style=\"color: inherit; font-size: 18px; font-weight: 600; background-color: var(--color-6); font-variant-ligatures: inherit; font-variant-caps: inherit;\">Evaluate the effectiveness of marketing strategies.<\/span><\/div>\n<div style=\"padding: 0.5rem 0px; font-weight: 600; font-size: 18px; cursor: auto; color: inherit;\">Distinguished<\/div>\n<div style=\"margin-bottom: 4px; padding: 40px 80px; cursor: auto; color: inherit;\">Evaluates the effectiveness of marketing strategies and summarizes relevant changes in strategy using appropriate rationale.<\/div>\n<div style=\"padding: 0.5rem 0px; font-weight: 600; font-size: 18px; cursor: auto; color: inherit;\">Proficient<\/div>\n<div style=\"margin-bottom: 4px; padding: 40px 80px; cursor: auto; color: inherit;\">Evaluates the effectiveness of marketing strategies.<\/div>\n<div style=\"padding: 0.5rem 0px; font-weight: 600; font-size: 18px; cursor: auto; color: inherit;\">Basic<\/div>\n<div style=\"margin-bottom: 4px; padding: 40px 80px; cursor: auto; color: inherit;\">Describes but does not evaluate the effectiveness of marketing strategies.<\/div>\n<div style=\"padding: 0.5rem 0px; font-weight: 600; font-size: 18px; cursor: auto; color: inherit;\">Non Performance<\/div>\n<div style=\"margin-bottom: 30px; padding: 40px 80px; cursor: auto; color: inherit;\">Does not describe the effectiveness of marketing strategies.&nbsp;<\/div>\n<div style=\"margin-bottom: 30px; padding: 40px 80px; cursor: auto; color: inherit;\"><\/div>\n<div style=\"margin-bottom: 30px; padding: 40px 80px; cursor: auto; color: inherit;\">4.&nbsp;<span style=\"color: inherit; font-size: 18px; font-weight: 600; background-color: var(--color-6); font-variant-ligatures: inherit; font-variant-caps: inherit;\">Evaluate the marketing mix for a product.<\/span><\/div>\n<div style=\"padding: 0.5rem 0px; font-weight: 600; font-size: 18px; cursor: auto; color: inherit;\">Distinguished<\/div>\n<div style=\"margin-bottom: 4px; padding: 40px 80px; cursor: auto; color: inherit;\">Evaluates the marketing mix for a product and analyzes key changes in the marketing mix.<\/div>\n<div style=\"padding: 0.5rem 0px; font-weight: 600; font-size: 18px; cursor: auto; color: inherit;\">Proficient<\/div>\n<div style=\"margin-bottom: 4px; padding: 40px 80px; cursor: auto; color: inherit;\">Evaluates the marketing mix for a product.<\/div>\n<div style=\"padding: 0.5rem 0px; font-weight: 600; font-size: 18px; cursor: auto; color: inherit;\">Basic<\/div>\n<div style=\"margin-bottom: 4px; padding: 40px 80px; cursor: auto; color: inherit;\">Describes but does not evaluate the marketing mix for a product.<\/div>\n<div style=\"padding: 0.5rem 0px; font-weight: 600; font-size: 18px; cursor: auto; color: inherit;\">Non Performance<\/div>\n<div style=\"margin-bottom: 30px; padding: 40px 80px; cursor: auto; color: inherit;\">Does not describe the marketing mix for a product.&nbsp;<\/div>\n<div style=\"margin-bottom: 30px; padding: 40px 80px; cursor: auto; color: inherit;\">5.&nbsp;<span style=\"color: inherit; font-size: 18px; font-weight: 600; background-color: var(--color-6); font-variant-ligatures: inherit; font-variant-caps: inherit;\">Analyze the expected effectiveness of the marketing plan.<\/span><\/div>\n<div style=\"padding: 0.5rem 0px; font-weight: 600; font-size: 18px; cursor: auto; color: inherit;\">Distinguished<\/div>\n<div style=\"margin-bottom: 4px; padding: 40px 80px; cursor: auto; color: inherit;\">Evaluates the expected effectiveness of the marketing plan and summarizes recommendations for each strategy using supporting references to substantiate expected results.<\/div>\n<div style=\"padding: 0.5rem 0px; font-weight: 600; font-size: 18px; cursor: auto; color: inherit;\">Proficient<\/div>\n<div style=\"margin-bottom: 4px; padding: 40px 80px; cursor: auto; color: inherit;\">Analyzes the expected effectiveness of the marketing plan.<\/div>\n<div style=\"padding: 0.5rem 0px; font-weight: 600; font-size: 18px; cursor: auto; color: inherit;\">Basic<\/div>\n<div style=\"margin-bottom: 4px; padding: 40px 80px; cursor: auto; color: inherit;\">Describes but does not analyze the expected effectiveness of the marketing plan.<\/div>\n<div style=\"padding: 0.5rem 0px; font-weight: 600; font-size: 18px; cursor: auto; color: inherit;\">Non Performance<\/div>\n<div style=\"margin-bottom: 30px; padding: 40px 80px; cursor: auto; color: inherit;\">Does not describe the expected effectiveness of the marketing plan.&nbsp;<\/div>\n<div style=\"margin-bottom: 30px; padding: 40px 80px; cursor: auto; color: inherit;\">6.&nbsp;<span style=\"color: inherit; font-size: 18px; font-weight: 600; background-color: var(--color-6); font-variant-ligatures: inherit; font-variant-caps: inherit;\">Write coherently to support a central idea with correct grammar, usage, and mechanics as expected of a business professional.<\/span><\/div>\n<div style=\"padding: 0.5rem 0px; font-weight: 600; font-size: 18px; cursor: auto; color: inherit;\">Distinguished<\/div>\n<div style=\"margin-bottom: 4px; padding: 40px 80px; cursor: auto; color: inherit;\">Writing is coherent and consistently appropriate, using evidence to support a central idea and with correct grammar, usage, and mechanics as expected of a business professional.<\/div>\n<div style=\"padding: 0.5rem 0px; font-weight: 600; font-size: 18px; cursor: auto; color: inherit;\">Proficient<\/div>\n<div style=\"margin-bottom: 4px; padding: 40px 80px; cursor: auto; color: inherit;\">Writes coherently to support a central idea with correct grammar, usage, and mechanics as expected of a business professional.<\/div>\n<div style=\"padding: 0.5rem 0px; font-weight: 600; font-size: 18px; cursor: auto; color: inherit;\">Basic<\/div>\n<div style=\"margin-bottom: 4px; padding: 40px 80px; cursor: auto; color: inherit;\">Writing supports an idea but is inconsistent and contains major errors of grammar, usage, and mechanics.<\/div>\n<div style=\"padding: 0.5rem 0px; font-weight: 600; font-size: 18px; cursor: auto; color: inherit;\">Non Performance<\/div>\n<div style=\"margin-bottom: 30px; padding: 40px 80px; cursor: auto; color: inherit;\">Writing does not support a central idea. Does not use correct grammar, usage, and mechanics as expected of a business professional.&nbsp;<\/div>\n<div style=\"margin-bottom: 30px; padding: 40px 80px; cursor: auto; color: inherit;\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Edit paper to fulfilled guidelines&nbsp; You are to develop a marketing plan including the following elements based on your research into the8Ps of marketing. Include the following in your marketing plan (And feel free to use this list as your paper outline): Cover Page.&nbsp;Provide a cover page with basic information such as your name, date, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[9],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/33075"}],"collection":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/comments?post=33075"}],"version-history":[{"count":0,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/33075\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/media?parent=33075"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/disciplines?post=33075"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/paper_types?post=33075"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/tagged?post=33075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}