{"id":32980,"date":"2024-09-20T04:18:37","date_gmt":"2024-09-20T04:18:37","guid":{"rendered":"https:\/\/www.writemyessays.app\/blog\/questions\/mktcb-574-competency-3-assessment-and-rubric-course-title-marketing-social-mobile-and-analytics-competency-assessment-title-strategic-marketing-plan-part-c\/"},"modified":"2024-09-20T04:18:37","modified_gmt":"2024-09-20T04:18:37","slug":"mktcb-574-competency-3-assessment-and-rubric-course-title-marketing-social-mobile-and-analytics-competency-assessment-title-strategic-marketing-plan-part-c","status":"publish","type":"questions","link":"https:\/\/www.writemyessays.app\/blog\/questions\/mktcb-574-competency-3-assessment-and-rubric-course-title-marketing-social-mobile-and-analytics-competency-assessment-title-strategic-marketing-plan-part-c\/","title":{"rendered":"MKTCB\/574 Competency 3 – Assessment and Rubric Course Title: Marketing: Social, Mobile, and Analytics Competency Assessment Title: Strategic Marketing Plan: Part C"},"content":{"rendered":"

Assignment Directions:<\/b><\/h4>\n

<\/b><\/div>\n
Download<\/b> the Strategic Marketing Plan and complete Part C. <\/div>\n
You will need to have Part A and Part B at hand to complete Part C. Together, these 3 documents
\ncreate the Strategic Marketing Plan. <\/div>\n
<\/div>\n
 Incorporate faculty feedback from Part B as you complete your Strategic Marketing Plan. Attached are the files, Competency 1 and Competency 2, to include the faculty feedback.<\/b><\/div>\n
<\/div>\n
\n

Part C: Market Strategy, Marketing Channels, Implementation, and Monitoring<\/span><\/p>\n


<\/span><\/p>\n

New Target Markets<\/span><\/p>\n

Determine<\/span> any new markets for your strategy and describe how you will provide value to each target market.<\/span><\/p>\n

 <\/span><\/p>\n

Marketing Mix for New Target Markets<\/span><\/p>\n

Determine<\/span> adaptions for each new target market.<\/span><\/p>\n

\u00b7<\/span>       <\/span>Products<\/span><\/p>\n

\u00b7<\/span>       <\/span>Price<\/span><\/p>\n

\u00b7<\/span>       <\/span>Distribution<\/span><\/p>\n

\u00b7<\/span>       <\/span>Traditional Promotion<\/span><\/p>\n

\u00b7<\/span>       <\/span>Online Promotion<\/span><\/p>\n

Marketing Implementation<\/span><\/p>\n

Create<\/span> the implementation for your marketing plan. Describe how you will organize and implement the plan, such as whether it will be organized by market, geography, and who is responsible for marketing decisions.<\/span><\/p>\n

Marketing Communication Channels<\/span><\/p>\n

Evaluate <\/span>the marketing communication channels you will use to reach selected audiences. Include Internet and traditional communication channels to convey key messages. Describe the advantages and disadvantages of each channel you select. Insert or remove rows as needed.<\/span><\/p>\n\n\n\n\n\n\n\n\n\n\n
\n

Channel<\/span><\/p>\n<\/td>\n

\n

Target Market<\/span><\/p>\n<\/td>\n

\n

Advantages<\/span><\/p>\n<\/td>\n

\n

Disadvantages<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Example: Direct mail<\/span><\/p>\n<\/td>\n

\n

Middle class residential<\/span><\/p>\n<\/td>\n

\n

Can include coupons<\/span><\/p>\n<\/td>\n

\n

Expense and low return rate for given product<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

 <\/span><\/p>\n<\/td>\n

\n

 <\/span><\/p>\n<\/td>\n

\n

 <\/span><\/p>\n<\/td>\n

\n

 <\/span><\/p>\n<\/td>\n<\/tr>\n

\n

 <\/span><\/p>\n<\/td>\n

\n

 <\/span><\/p>\n<\/td>\n

\n

 <\/span><\/p>\n<\/td>\n

\n

 <\/span><\/p>\n<\/td>\n<\/tr>\n

\n

 <\/span><\/p>\n<\/td>\n

\n

 <\/span><\/p>\n<\/td>\n

\n

 <\/span><\/p>\n<\/td>\n

\n

<\/p>\n<\/td>\n<\/tr>\n

\n

 <\/span><\/p>\n<\/td>\n

\n

 <\/span><\/p>\n<\/td>\n

\n

<\/p>\n<\/td>\n

\n

 <\/span><\/p>\n<\/td>\n<\/tr>\n

\n

 <\/span><\/p>\n<\/td>\n

\n

<\/p>\n<\/td>\n

\n

<\/p>\n<\/td>\n

\n

 <\/span><\/p>\n<\/td>\n<\/tr>\n

\n

<\/p>\n<\/td>\n

\n

<\/p>\n<\/td>\n

\n

 <\/span><\/p>\n<\/td>\n

\n

 <\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/span><\/p>\n

Strategic Actions<\/span><\/p>\n

Develop<\/span> specific activities required to implement the marketing plan. Identify the person or role who will be responsible for each action, when it will be complete, and what standard or metric indicate that the activity is complete. Insert or remove rows as needed.<\/span><\/p>\n\n\n\n
\n

Action<\/span><\/p>\n<\/td>\n

\n

Date for Completion<\/span><\/p>\n<\/td>\n

\n

Person\/Role Responsible<\/span><\/p>\n<\/td>\n

\n

Standard\/Metric<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Monitoring<\/span><\/p>\n

Develop<\/span> the measurement to identify how you know you have been successful for each strategic action. Specify the measures to track performance against goals. Identify standard reports from your online and traditional marketing efforts. Insert or remove rows as needed.<\/span><\/p>\n\n\n\n\n\n\n\n\n\n\n
\n

Action<\/span><\/p>\n<\/td>\n

\n

Target<\/span><\/p>\n<\/td>\n

\n

Person Responsible<\/span><\/p>\n<\/td>\n

\n

Inter-measurement<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Example: Direct mail flyer<\/span><\/p>\n<\/td>\n

\n

1100 new inquiries<\/span><\/p>\n<\/td>\n

\n

Western regional manager<\/span><\/p>\n<\/td>\n

\n

500 new inquiries first month of campaign<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

 <\/span><\/p>\n<\/td>\n

\n

 <\/span><\/p>\n<\/td>\n

\n

 <\/span><\/p>\n<\/td>\n

\n

 <\/span><\/p>\n<\/td>\n<\/tr>\n

\n

<\/p>\n<\/td>\n

\n

 <\/span><\/p>\n<\/td>\n

\n

 <\/span><\/p>\n<\/td>\n

\n

 <\/span><\/p>\n<\/td>\n<\/tr>\n

\n

 <\/span><\/p>\n<\/td>\n

\n

 <\/span><\/p>\n<\/td>\n

\n

 <\/span><\/p>\n<\/td>\n

\n

 <\/span><\/p>\n<\/td>\n<\/tr>\n

\n

<\/p>\n<\/td>\n

\n

 <\/span><\/p>\n<\/td>\n

\n

 <\/span><\/p>\n<\/td>\n

\n

 <\/span><\/p>\n<\/td>\n<\/tr>\n

\n

<\/p>\n<\/td>\n

\n

 <\/span><\/p>\n<\/td>\n

\n

 <\/span><\/p>\n<\/td>\n

\n

 <\/span><\/p>\n<\/td>\n<\/tr>\n

\n

 <\/span><\/p>\n<\/td>\n

\n

 <\/span><\/p>\n<\/td>\n

\n

<\/p>\n<\/td>\n

\n

 <\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n


<\/div>\n","protected":false},"excerpt":{"rendered":"

Assignment Directions: Download the Strategic Marketing Plan and complete Part C.  You will need to have Part A and Part B at hand to complete Part C. Together, these 3 documents create the Strategic Marketing Plan.   Incorporate faculty feedback from Part B as you complete your Strategic Marketing Plan. Attached are the files, Competency 1 […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/32980"}],"collection":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/comments?post=32980"}],"version-history":[{"count":0,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/32980\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/media?parent=32980"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/disciplines?post=32980"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/paper_types?post=32980"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/tagged?post=32980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}