{"id":32111,"date":"2024-09-08T04:20:53","date_gmt":"2024-09-08T04:20:53","guid":{"rendered":"https:\/\/www.writemyessays.app\/blog\/questions\/mktcb-574-competency-2-assessment-and-rubric-course-title-marketing-social-mobile-and-analytics-competency-assessment-title-strategic-marketing-plan-part-b\/"},"modified":"2024-09-08T04:20:53","modified_gmt":"2024-09-08T04:20:53","slug":"mktcb-574-competency-2-assessment-and-rubric-course-title-marketing-social-mobile-and-analytics-competency-assessment-title-strategic-marketing-plan-part-b","status":"publish","type":"questions","link":"https:\/\/www.writemyessays.app\/blog\/questions\/mktcb-574-competency-2-assessment-and-rubric-course-title-marketing-social-mobile-and-analytics-competency-assessment-title-strategic-marketing-plan-part-b\/","title":{"rendered":"MKTCB\/574 Competency 2 – Assessment and Rubric Course Title: Marketing: Social, Mobile, and Analytics Competency Assessment Title: Strategic Marketing Plan: Part B"},"content":{"rendered":"

Assignment Directions:
\nDownload the Strategic Marketing Plan worksheet and complete Part B.<\/span><\/p>\n


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Part B: Marketing Data Analysis <\/span><\/span><\/p>\n

(Due in <\/span><\/span>Competency 2 Assessment<\/span>)<\/span><\/p>\n

Internal Data<\/span><\/p>\n

Evaluate<\/span> <\/span>internal sources of information available to you inside the organization and what information you will receive from each source. Identify 3-6 sources<\/span> <\/span>of internal data<\/span>. Insert or remove rows as needed.<\/span><\/p>\n\n\n\n\n\n\n\n\n\n\n
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Source<\/span><\/p>\n<\/div>\n<\/td>\n

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What it Measures<\/span><\/p>\n<\/div>\n<\/td>\n

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Data<\/span><\/p>\n<\/div>\n<\/td>\n

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Potential Usage<\/span><\/p>\n<\/div>\n<\/td>\n<\/tr>\n

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Example: Sales data<\/span><\/p>\n<\/div>\n<\/td>\n

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M<\/span>onthly <\/span><\/span>sales by specific product<\/span><\/p>\n<\/div>\n<\/td>\n

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Average sales that month in US dollars for each of 10 products. Data can be segmented by business and consumer markets.<\/span><\/p>\n<\/div>\n<\/td>\n

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Can be used for trend analysis, projections, and to measure effectiveness of promotions.<\/span><\/p>\n<\/div>\n<\/td>\n<\/tr>\n

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Secondary Data<\/span><\/p>\n

Evaluate<\/span> <\/span>secondary data sources and the specific information you need from each source. Insert or remove rows as needed. <\/span><\/span><\/p>\n\n\n\n\n\n\n\n\n\n\n
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Source<\/span><\/p>\n<\/div>\n<\/td>\n

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What it Measures<\/span><\/p>\n<\/div>\n<\/td>\n

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Data<\/span><\/p>\n<\/div>\n<\/td>\n

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Potential Usage<\/span><\/p>\n<\/div>\n<\/td>\n<\/tr>\n

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Example: retail store analytics<\/span><\/p>\n<\/div>\n<\/td>\n

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Dollar value of sales by quarter by major product categories<\/span><\/p>\n<\/div>\n<\/td>\n

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Total sales of major players<\/span><\/p>\n<\/div>\n<\/td>\n

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Market Share Analysis<\/span><\/p>\n

Seasonal patterns<\/span><\/p>\n<\/div>\n<\/td>\n<\/tr>\n

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Primary Data<\/span><\/p>\n

Evaluate <\/span><\/span>primary data needs to create and evaluate the marketing plan. <\/span><\/span>Insert or remove rows as needed. <\/span><\/span><\/p>\n

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Source<\/span><\/p>\n<\/div>\n<\/td>\n

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Data<\/span><\/p>\n

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Potential Usage<\/span><\/p>\n<\/div>\n<\/td>\n<\/tr>\n

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Example: Focus group<\/span><\/p>\n<\/div>\n<\/td>\n

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Product usage, motives, identify group level satisfaction, decision process, etc.<\/span><\/p>\n<\/div>\n<\/td>\n

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Qualitative<\/span><\/p>\n<\/div>\n<\/td>\n

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Identify different reactions of market segments to product. Identify marketing opportunities, product\/service flaws and opportunities<\/span><\/p>\n<\/div>\n<\/td>\n<\/tr>\n

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Customer Relationship Management<\/span><\/p>\n

Establish<\/span> <\/span><\/span>customer touchpoints and develop appropriate CRM events for customer acquisition, retention<\/span>,<\/span>and profitability<\/span>. <\/span><\/span>Insert or remove rows as needed.<\/span><\/p>\n\n\n\n\n\n\n
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CRM Touchpoint<\/span><\/p>\n<\/div>\n<\/td>\n

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Purpose & CRM Objective<\/span><\/p>\n<\/div>\n<\/td>\n

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Potential Data Usage<\/span><\/p>\n<\/div>\n<\/td>\n<\/tr>\n

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Example: Customer profile information on website<\/span><\/p>\n<\/div>\n<\/td>\n

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Starts the account for visitors: name, geography, email address (Customer acquisition)<\/span><\/p>\n

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Presale: geographic location; customer id, source of reference<\/span><\/p>\n

Email address<\/span><\/p>\n

Post sales: address, product purchased, quantity, price.<\/span><\/p>\n<\/div>\n<\/td>\n

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Track new and returning customer counts, total period purchases by customer <\/span><\/span>ID<\/span>, geographic sales data. Can be used for loyalty rewards, retention, and targeted marketing.<\/span><\/p>\n<\/div>\n<\/td>\n<\/tr>\n

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Assignment Directions: Download the Strategic Marketing Plan worksheet and complete Part B. Part B: Marketing Data Analysis  (Due in Competency 2 Assessment) Internal Data Evaluate internal sources of information available to you inside the organization and what information you will receive from each source. Identify 3-6 sources of internal data. Insert or remove rows as needed. Source What […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/32111"}],"collection":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/comments?post=32111"}],"version-history":[{"count":0,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/32111\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/media?parent=32111"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/disciplines?post=32111"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/paper_types?post=32111"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/tagged?post=32111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}