{"id":31767,"date":"2024-09-02T16:38:46","date_gmt":"2024-09-02T16:38:46","guid":{"rendered":"https:\/\/www.writemyessays.app\/blog\/questions\/discussion-wk1-dq1a-advertising-concepts-discussion-lean-cuisine-diet-or-frozen\/"},"modified":"2024-09-02T16:38:46","modified_gmt":"2024-09-02T16:38:46","slug":"discussion-wk1-dq1a-advertising-concepts-discussion-lean-cuisine-diet-or-frozen","status":"publish","type":"questions","link":"https:\/\/www.writemyessays.app\/blog\/questions\/discussion-wk1-dq1a-advertising-concepts-discussion-lean-cuisine-diet-or-frozen\/","title":{"rendered":"Discussion: WK1-DQ1a Advertising Concepts \/ Discussion: Lean Cuisine &#8211; Diet or Frozen?"},"content":{"rendered":"<div style=\"margin-bottom: 1em; font-size: 13.3333px; cursor: auto; color: inherit;\">Week 1 &#8211; DQ1a: Advertising Concepts<br style=\"cursor: auto; color: inherit;\"><br style=\"cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\">first post your discussion regarding the following topic:<\/span><\/div>\n<ul style=\"margin-top: 1em; margin-right: 0px; margin-left: 0px; padding: 0px 0px 0px 40px; font-size: 13.3333px; cursor: auto; color: inherit;\">\n<li style=\"font-weight: inherit; cursor: auto; color: inherit;\">Discuss how the &#8220;<strong style=\"font-weight: bold; cursor: auto; color: inherit;\">Communication process<\/strong>&nbsp;aligns with<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">Advertising<\/strong>&nbsp;?&#8221;&nbsp;<\/li>\n<li style=\"font-weight: inherit; cursor: auto; color: inherit;\">Which of the 9 components of Promotions do you feel would be your area to specialize in, and why?<\/li>\n<li style=\"font-weight: inherit; cursor: auto; color: inherit;\">Next, highlight at least one trend that has either a positive or negative effect on&nbsp;Marketing Communications&nbsp;<\/li>\n<\/ul>\n<div style=\"margin-bottom: 1em; font-size: 13.3333px; cursor: auto; color: inherit;\">Please explain how you would define each of these terms above, and why you feel they are important to Business Owners, and to society as a whole.&nbsp;<\/div>\n<div style=\"margin-bottom: 1em; font-size: 13.3333px; cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; cursor: auto; color: inherit;\"><span style=\"font-weight: inherit; cursor: auto; color: inherit;\">Be sure to support ALL your work with APA in-text citations, and work references.<\/span><br style=\"cursor: auto; color: inherit;\"><\/strong><\/div>\n<div style=\"margin-bottom: 1em; font-size: 13.3333px; cursor: auto; color: inherit;\"><span style=\"font-weight: inherit; cursor: auto; color: inherit;\"><b style=\"font-weight: bold; cursor: auto; color: inherit;\">By Tuesday Evenings (no later than 2:30 pm)<\/b><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>&#8211; Please post your initial reply to this discussion topic.<\/span><br style=\"cursor: auto; color: inherit;\"><\/div>\n<div style=\"margin-bottom: 1em; font-size: 13.3333px; cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">Return<\/strong><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>to this Discussion in a few days to read the responses to your initial posting. Make a personal note of what you learned and\/or any insights you gained as a result of the comments made by your colleagues.<br style=\"cursor: auto; color: inherit;\"><br style=\"cursor: auto; color: inherit;\"><b style=\"font-weight: bold; cursor: auto; color: inherit;\"><span style=\"font-weight: inherit; cursor: auto; color: inherit;\">Be sure to support ALL your work with APA, in-text citations, and work references.<\/span><\/b><\/div>\n<div style=\"margin-bottom: 1em; font-size: 13.3333px; cursor: auto; color: inherit;\">For your convenience, please<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">copy-paste<\/strong><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>your work from the<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">Word doc<\/strong><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>or<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">type it directly<\/strong><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>into the<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">Text message box.<\/strong><\/div>\n<div style=\"margin-bottom: 1em; font-size: 13.3333px; cursor: auto; color: inherit;\"><span style=\"font-weight: inherit; cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">ACADEMIC INTEGRITY<\/strong><\/span><\/div>\n<div style=\"margin-bottom: 1em; font-size: 13.3333px; cursor: auto; color: inherit;\"><span style=\"font-weight: inherit; cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">Any evidence of Plagiarism (<span style=\"font-weight: inherit; cursor: auto; color: inherit;\">Copying Classmate&#8217;s postings, copying sentences, and paragraphs, overly using or improperly using Quotes, and\/or citing quotes&#8230; from online or hardcopy sources<\/span>) will result in you receiving a zero (0) for the assignment, and possibly receive a failing grade for the course.<\/strong><\/span><\/div>\n<div style=\"margin: 0px 0px 1em; font-size: small; line-height: normal; cursor: auto; color: inherit;\"><span style=\"font-weight: inherit; font-size: 13px; cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">Any Work\/submission that reflects more than 10% (i.e. less than 90% of originality) will result in a loss of points and\/or be deemed as plagiarism.<\/strong><\/span><\/div>\n<ul style=\"margin-top: 1em; margin-right: 0px; margin-left: 0px; padding: 0px 0px 0px 40px; font-size: 13.3333px; cursor: auto; color: inherit;\">\n<li style=\"font-weight: inherit; cursor: auto; color: inherit;\">To check your work for GRAMMAR Errors, please use the following free sources:&nbsp;&nbsp;<a style=\"font-weight: inherit; cursor: auto;\">https:\/\/www.grammarly.com\/<\/a><\/li>\n<li style=\"font-weight: inherit; cursor: auto; color: inherit;\">To&nbsp;check your work for plagiarism, please use the following free sources:&nbsp;<a style=\"font-weight: inherit; cursor: auto;\">Grammarly&nbsp;Plagiarism Checker<\/a><\/li>\n<li style=\"font-weight: inherit; cursor: auto; color: inherit;\">To check your work for plagiarism, please use the following free sources:&nbsp;&nbsp;<a style=\"font-weight: inherit; cursor: auto;\">www.SmallSEOTools.com<\/a>.&nbsp;<\/li>\n<\/ul>\n<div><span style=\"font-size: 13.3333px;\"><br \/><\/span><\/div>\n<div><span style=\"font-size: 13.3333px;\"><br \/><\/span><\/div>\n<div><span style=\"font-size: 13.3333px;\"><br \/><\/span><\/div>\n<div><span style=\"font-size: 13.3333px;\">second discussion post&nbsp;<\/span><\/div>\n<div><span style=\"font-size: 13.3333px;\"><br \/><\/span><\/div>\n<div>\n<div style=\"margin-bottom: 1em; font-size: 13.3333px; cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">Discussion: Lean Cuisine &#8211; Diet, Frozen, or TV Dinner?<\/strong><\/div>\n<div style=\"margin-bottom: 1em; font-size: 13.3333px; cursor: auto; color: inherit;\"><span style=\"font-weight: inherit; cursor: auto; color: inherit;\"><span style=\"font-weight: inherit; cursor: auto; color: inherit;\">DQ&#8217;s<\/span><\/span><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>are Discussion Question &amp; Topics which seeks to help students apply terms &amp; concepts learned from the chapter readings &amp; assignments.<\/div>\n<div style=\"margin-bottom: 1em; font-size: 13.3333px; cursor: auto; color: inherit;\">TV Dinners???&nbsp; Hmmm?&nbsp; Do you remember them?&nbsp; Um, probably not, especially if you are not from the old-school \/ AKA, Back in the&nbsp;Dayzzz.&nbsp;Take a look at this link about the<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><strong style=\"font-weight: bold; cursor: auto; color: inherit;\"><a style=\"font-weight: inherit; cursor: auto;\">Old-School TV Dinners<\/a><\/strong><\/div>\n<div style=\"margin-bottom: 1em; font-size: 13.3333px; cursor: auto; color: inherit;\">Lean Cuisine&#8217;s Advertising effort to shift consumer perceptions of &#8220;frozen products&#8221; included a multi-faceted approach. Access<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><strong style=\"font-weight: bold; cursor: auto; color: inherit;\"><a style=\"font-weight: inherit; cursor: auto;\">Lean Cuisine&#8217;s website<\/a><\/strong><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>and evaluate the marketing messages presented.<\/div>\n<ul style=\"margin-top: 1em; margin-right: 0px; margin-left: 0px; padding: 0px 0px 0px 40px; font-size: 13.3333px; cursor: auto; color: inherit;\">\n<li style=\"font-weight: inherit; cursor: auto; color: inherit;\">What do you think their advertising message conveys?<\/li>\n<li style=\"font-weight: inherit; cursor: auto; color: inherit;\">Do they convince you to reconsider your views of various products?<\/li>\n<li style=\"font-weight: inherit; cursor: auto; color: inherit;\">Is the effort working, or do you still perceive Lean Cuisine to just be \u201c<strong style=\"font-weight: bold; cursor: auto; color: inherit;\">diet\u201d food<\/strong>, &#8211; or is it<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">Frozen Food<\/strong>, or &#8211; &#8211; a<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">TV Dinner<\/strong>? Please explain your answer.&nbsp;<\/li>\n<\/ul>\n<div style=\"margin-bottom: 1em; font-size: 13.3333px; cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; cursor: auto; color: inherit;\"><span style=\"font-weight: inherit; cursor: auto; color: inherit;\">Be sure to support ALL your work with APA in-text citations, and work references.<\/span>&nbsp; &nbsp;<br style=\"cursor: auto; color: inherit;\"><\/strong><\/div>\n<div style=\"margin-bottom: 1em; font-size: 13.3333px; cursor: auto; color: inherit;\"><span style=\"font-weight: inherit; cursor: auto; color: inherit;\"><b style=\"font-weight: bold; cursor: auto; color: inherit;\">By Tuesday<b style=\"font-weight: bold; font-size: 13px; cursor: auto; color: inherit;\">&nbsp;Evenings<\/b><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>(no later than 3 pm)<\/b><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>&#8211; Please post your initial reply to this discussion topic.<\/span><br style=\"cursor: auto; color: inherit;\"><\/div>\n<div style=\"margin-bottom: 1em; font-size: 13.3333px; cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">Return<\/strong><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>to this Discussion in a few days to read the responses to your initial posting. Make a personal note of what you learned and\/or any insights you gained as a result of the comments made by your colleagues.<\/div>\n<div style=\"margin-bottom: 1em; font-size: 13.3333px; cursor: auto; color: inherit;\"><span style=\"font-weight: inherit; font-size: 13px; cursor: auto; color: inherit;\">For your convenience, please<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><\/span><strong style=\"font-weight: bold; font-size: 13px; cursor: auto; color: inherit;\">copy-paste<\/strong><span style=\"font-weight: inherit; font-size: 13px; cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>your work from the<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><\/span><strong style=\"font-weight: bold; font-size: 13px; cursor: auto; color: inherit;\">Word doc<\/strong><span style=\"font-weight: inherit; font-size: 13px; cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>or<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><\/span><strong style=\"font-weight: bold; font-size: 13px; cursor: auto; color: inherit;\">type it directly<\/strong><span style=\"font-weight: inherit; font-size: 13px; cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>into the<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><\/span><strong style=\"font-weight: bold; font-size: 13px; cursor: auto; color: inherit;\">Text message box.<\/strong><b style=\"font-weight: bold; cursor: auto; color: inherit;\"><\/b><\/div>\n<div style=\"margin-bottom: 1em; font-size: 13.3333px; cursor: auto; color: inherit;\"><\/div>\n<div style=\"margin-bottom: 1em; font-size: 13.3333px; cursor: auto; color: inherit;\"><span style=\"font-weight: inherit; cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">ACADEMIC INTEGRITY<\/strong><\/span><\/div>\n<div style=\"margin-bottom: 1em; font-size: 13.3333px; cursor: auto; color: inherit;\"><span style=\"font-weight: inherit; cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">Any evidence of Plagiarism (<span style=\"font-weight: inherit; cursor: auto; color: inherit;\">Copying Classmate&#8217;s postings, copying sentences, paragraphs, overly using or improperly using Quotes and \/ citing quotes&#8230; from<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><span style=\"font-weight: inherit; cursor: auto; color: inherit;\"><span style=\"font-weight: inherit; cursor: auto; color: inherit;\">online<\/span><\/span><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>or<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><span style=\"font-weight: inherit; cursor: auto; color: inherit;\"><span style=\"font-weight: inherit; cursor: auto; color: inherit;\">hardcopy<\/span><\/span><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>sources<\/span>) will result in you receiving a zero (0) for the assignment, and possibly receive a failing grade for the course.<\/strong><\/span><\/div>\n<div style=\"margin: 0px 0px 1em; font-size: small; line-height: normal; cursor: auto; color: inherit;\"><span style=\"font-weight: inherit; font-size: 13px; cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">Any Work\/submission that reflects more than 10% (i.e. less than 90% of originality) will result in a loss of points and\/or be deemed as plagiarism.<\/strong><\/span><\/div>\n<ul style=\"margin-top: 1em; margin-right: 0px; margin-left: 0px; padding: 0px 0px 0px 40px; font-size: 13.3333px; cursor: auto; color: inherit;\">\n<li style=\"font-weight: inherit; cursor: auto; color: inherit;\">To check your work for GRAMMAR Errors, please use the following free sources:&nbsp;&nbsp;<a style=\"font-weight: inherit; cursor: auto;\">https:\/\/www.grammarly.com\/<\/a><\/li>\n<li style=\"font-weight: inherit; cursor: auto; color: inherit;\">To&nbsp;check your work for plagiarism, please use the following free sources:&nbsp;<a style=\"font-weight: inherit; cursor: auto;\">Grammarly&nbsp;Plagiarism Checker<\/a><\/li>\n<li style=\"font-weight: inherit; cursor: auto; color: inherit;\">To check your work for plagiarism, please use the following free sources:&nbsp;&nbsp;<a style=\"font-weight: inherit; cursor: auto;\">www.SmallSEOTools.com<\/a>.&nbsp;<\/li>\n<\/ul>\n<p><br style=\"cursor: auto; color: inherit;\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Week 1 &#8211; DQ1a: Advertising Conceptsfirst post your discussion regarding the following topic: Discuss how the &#8220;Communication process&nbsp;aligns with&nbsp;Advertising&nbsp;?&#8221;&nbsp; Which of the 9 components of Promotions do you feel would be your area to specialize in, and why? Next, highlight at least one trend that has either a positive or negative effect on&nbsp;Marketing Communications&nbsp; Please [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[53],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/31767"}],"collection":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/comments?post=31767"}],"version-history":[{"count":0,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/31767\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/media?parent=31767"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/disciplines?post=31767"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/paper_types?post=31767"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/tagged?post=31767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}