{"id":30517,"date":"2024-07-29T21:52:53","date_gmt":"2024-07-29T21:52:53","guid":{"rendered":"https:\/\/www.writemyessays.app\/blog\/questions\/create-a-marketing-plan-for-a-new-to-market-product-for-an-existing-fortune-500-company-2nd-part\/"},"modified":"2024-07-29T21:52:53","modified_gmt":"2024-07-29T21:52:53","slug":"create-a-marketing-plan-for-a-new-to-market-product-for-an-existing-fortune-500-company-2nd-part","status":"publish","type":"questions","link":"https:\/\/www.writemyessays.app\/blog\/questions\/create-a-marketing-plan-for-a-new-to-market-product-for-an-existing-fortune-500-company-2nd-part\/","title":{"rendered":"Create a marketing plan for a New-To-Market product for an existing Fortune 500 company. 2nd Part"},"content":{"rendered":"<p style=\"margin: 0in 0in 8pt; font-size: 11pt; line-height: normal; cursor: auto; color: inherit;\"><span style=\"font-size: 12pt; cursor: auto; color: inherit;\">5. Promotional Strategy (Select and justify those elements that apply.&nbsp; Include in your strategy a discussion on the message that you wish to communicate to your target market)<strong style=\"font-weight: bold; cursor: auto; color: inherit;\">(300 to 500 words)<\/strong><\/span><\/p>\n<ol style=\"margin-right: 0px; margin-bottom: 0in; margin-left: 0px; font-size: 19px; cursor: auto; color: inherit;\">\n<li style=\"margin-right: 0in; margin-top: 0in; margin-bottom: 8pt; font-size: 11pt; line-height: normal; cursor: auto; color: inherit;\"><span style=\"font-size: 12pt; cursor: auto; color: inherit;\">Advertising<\/span><\/li>\n<ol style=\"margin-right: 0px; margin-bottom: 0in; margin-left: 0px; cursor: auto; color: inherit;\">\n<li style=\"margin-right: 0in; margin-top: 0in; margin-bottom: 8pt; font-size: 11pt; line-height: normal; cursor: auto; color: inherit;\"><span style=\"font-size: 12pt; cursor: auto; color: inherit;\">Print media<\/span><\/li>\n<li style=\"margin-right: 0in; margin-top: 0in; margin-bottom: 8pt; font-size: 11pt; line-height: normal; cursor: auto; color: inherit;\"><span style=\"font-size: 12pt; cursor: auto; color: inherit;\">Radio<\/span><\/li>\n<li style=\"margin-right: 0in; margin-top: 0in; margin-bottom: 8pt; font-size: 11pt; line-height: normal; cursor: auto; color: inherit;\"><span style=\"font-size: 12pt; cursor: auto; color: inherit;\">Television<\/span><\/li>\n<li style=\"margin-right: 0in; margin-top: 0in; margin-bottom: 8pt; font-size: 11pt; line-height: normal; cursor: auto; color: inherit;\"><span style=\"font-size: 12pt; cursor: auto; color: inherit;\">Internet<\/span><\/li>\n<\/ol>\n<li style=\"margin-right: 0in; margin-top: 0in; margin-bottom: 8pt; font-size: 11pt; line-height: normal; cursor: auto; color: inherit;\"><span style=\"font-size: 12pt; cursor: auto; color: inherit;\">Personal Sales<\/span><\/li>\n<li style=\"margin-right: 0in; margin-top: 0in; margin-bottom: 8pt; font-size: 11pt; line-height: normal; cursor: auto; color: inherit;\"><span style=\"font-size: 12pt; cursor: auto; color: inherit;\">Public Relations<\/span><\/li>\n<li style=\"margin-right: 0in; margin-top: 0in; margin-bottom: 8pt; font-size: 11pt; line-height: normal; cursor: auto; color: inherit;\"><span style=\"font-size: 12pt; cursor: auto; color: inherit;\">Sales Promotions<\/span><\/li>\n<li style=\"margin-right: 0in; margin-top: 0in; margin-bottom: 8pt; font-size: 11pt; line-height: normal; cursor: auto; color: inherit;\"><span style=\"font-size: 12pt; cursor: auto; color: inherit;\">Direct Marketing<\/span><\/li>\n<\/ol>\n<p style=\"margin: 0in 0in 8pt; font-size: 11pt; line-height: normal; cursor: auto; color: inherit;\"><span style=\"font-size: 12pt; cursor: auto; color: inherit;\">&nbsp;<\/span><\/p>\n<p style=\"margin: 0in 0in 8pt; font-size: 11pt; line-height: normal; cursor: auto; color: inherit;\"><span style=\"font-size: 12pt; cursor: auto; color: inherit;\">&nbsp; &nbsp; &nbsp;6. Channels of Distribution &nbsp;<strong style=\"font-weight: bold; cursor: auto; color: inherit;\"><span style=\"font-size: 12pt; cursor: auto; color: inherit;\">(200 to 300 words)<\/span><\/strong><\/span><\/p>\n<ol style=\"margin-right: 0px; margin-bottom: 0in; margin-left: 0px; font-size: 19px; cursor: auto; color: inherit;\">\n<li style=\"margin-right: 0in; margin-top: 0in; margin-bottom: 8pt; font-size: 11pt; line-height: normal; cursor: auto; color: inherit;\"><span style=\"font-size: 12pt; cursor: auto; color: inherit;\">Identify the existing or proposed locations and their associated advantages and disadvantages.<\/span><\/li>\n<\/ol>\n<ol style=\"margin-right: 0px; margin-bottom: 0in; margin-left: 0px; font-size: 19px; cursor: auto; color: inherit;\">\n<li style=\"margin-right: 0in; margin-top: 0in; margin-bottom: 8pt; font-size: 11pt; line-height: normal; cursor: auto; color: inherit;\"><span style=\"font-size: 12pt; cursor: auto; color: inherit;\">Identify any applicable channel members (i.e., manufacturers, wholesalers, retailers) and describe their role in the distribution process.<\/span><\/li>\n<li style=\"margin-right: 0in; margin-top: 0in; margin-bottom: 8pt; font-size: 11pt; line-height: normal; cursor: auto; color: inherit;\"><span style=\"font-size: 12pt; cursor: auto; color: inherit;\">Describe and justify your transportation method, i.e., rail, air, truck, ship, or pipeline<\/span><\/li>\n<li style=\"margin-right: 0in; margin-top: 0in; margin-bottom: 8pt; font-size: 11pt; line-height: normal; cursor: auto; color: inherit;\"><span style=\"font-size: 12pt; cursor: auto; color: inherit;\">Describe and justify your distribution intensity, i.e., intensive, selective, or exclusive.<\/span><\/li>\n<\/ol>\n<p style=\"margin: 0in 0in 8pt; font-size: 11pt; line-height: normal; cursor: auto; color: inherit;\"><span style=\"font-size: 12pt; cursor: auto; color: inherit;\">&nbsp;<\/span><\/p>\n<p style=\"margin: 0in 0in 8pt; font-size: 11pt; line-height: normal; cursor: auto; color: inherit;\"><span style=\"font-size: 12pt; cursor: auto; color: inherit;\">&nbsp; &nbsp; 7. Pricing Strategy (Select and justify those strategies that apply) (explain your 12-month rollout strategy)<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><strong style=\"font-weight: bold; cursor: auto; color: inherit;\"><span style=\"font-size: 12pt; cursor: auto; color: inherit;\">&nbsp;(200 to 300 words)<\/span><\/strong><\/span><\/p>\n<p style=\"margin: 0in 0in 8pt; font-size: 11pt; line-height: normal; cursor: auto; color: inherit;\"><span style=\"font-size: 12pt; cursor: auto; color: inherit;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Strategy Options:<\/span><\/p>\n<ol style=\"margin-right: 0px; margin-bottom: 0in; margin-left: 0px; font-size: 19px; cursor: auto; color: inherit;\">\n<li style=\"margin-right: 0in; margin-top: 0in; margin-bottom: 8pt; font-size: 11pt; line-height: normal; cursor: auto; color: inherit;\"><span style=\"font-size: 12pt; cursor: auto; color: inherit;\">Market Penetration Strategy<\/span><\/li>\n<li style=\"margin-right: 0in; margin-top: 0in; margin-bottom: 8pt; font-size: 11pt; line-height: normal; cursor: auto; color: inherit;\"><span style=\"font-size: 12pt; cursor: auto; color: inherit;\">Skimming Strategy<\/span><\/li>\n<li style=\"margin-right: 0in; margin-top: 0in; margin-bottom: 8pt; font-size: 11pt; line-height: normal; cursor: auto; color: inherit;\"><span style=\"font-size: 12pt; cursor: auto; color: inherit;\">Competition-based Strategy<\/span><\/li>\n<li style=\"margin-right: 0in; margin-top: 0in; margin-bottom: 8pt; font-size: 11pt; line-height: normal; cursor: auto; color: inherit;\"><span style=\"font-size: 12pt; cursor: auto; color: inherit;\">Cost-based Strategy<\/span><\/li>\n<li style=\"margin-right: 0in; margin-top: 0in; margin-bottom: 8pt; font-size: 11pt; line-height: normal; cursor: auto; color: inherit;\"><span style=\"font-size: 12pt; cursor: auto; color: inherit;\">Value-based Strategy<\/span><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>5. Promotional Strategy (Select and justify those elements that apply.&nbsp; Include in your strategy a discussion on the message that you wish to communicate to your target market)(300 to 500 words) Advertising Print media Radio Television Internet Personal Sales Public Relations Sales Promotions Direct Marketing &nbsp; &nbsp; &nbsp; &nbsp;6. Channels of Distribution &nbsp;(200 to 300 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/30517"}],"collection":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/comments?post=30517"}],"version-history":[{"count":0,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/30517\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/media?parent=30517"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/disciplines?post=30517"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/paper_types?post=30517"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/tagged?post=30517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}