{"id":29876,"date":"2024-07-16T16:43:37","date_gmt":"2024-07-16T16:43:37","guid":{"rendered":"https:\/\/www.writemyessays.app\/blog\/questions\/the-students-to-apply-the-knowledge-acquired-from-this-module-to-develop-discussion-and-deliver-an-engaging-presentation-on-the-7ps-of-marketing-mix\/"},"modified":"2024-07-16T16:43:37","modified_gmt":"2024-07-16T16:43:37","slug":"the-students-to-apply-the-knowledge-acquired-from-this-module-to-develop-discussion-and-deliver-an-engaging-presentation-on-the-7ps-of-marketing-mix","status":"publish","type":"questions","link":"https:\/\/www.writemyessays.app\/blog\/questions\/the-students-to-apply-the-knowledge-acquired-from-this-module-to-develop-discussion-and-deliver-an-engaging-presentation-on-the-7ps-of-marketing-mix\/","title":{"rendered":"The students to apply the knowledge acquired from this module to develop discussion and deliver an engaging presentation on the 7Ps of marketing mix."},"content":{"rendered":"
IMPORTANT:<\/b> Please carefully read Assignment Brief and Guide – Presentation.pdf,<\/b> and follow all guidelines.<\/div>\n
<\/div>\n
WHAT ARE YOU ASKED TO DO? <\/div>\n
Choose one of the listed companies (e.g., Barclays, NatWest, HSBC, Lloyds, Price Waterhouse Coopers, or KPMG<\/b>) to prepare a 1500-word presentation to assess the elements of 7Ps of marketing mix. <\/div>\n
This task will require you to include all the following: <\/div>\n
1.
\nIntroduction<\/b> <\/div>\n
o
\nDefine Marketing mix. <\/div>\n
o
\nIdentify the elements of 7Ps of marketing mix. <\/div>\n
2.
\nPrice<\/b> <\/div>\n
o
\nDiscuss the “Price” component of marketing. <\/div>\n
o
\nDiscuss pricing strategies of your chosen organisation. <\/div>\n
3.
\nPlace<\/b> <\/div>\n
o
\nDescribe “Place” as the distribution aspect of marketing. <\/div>\n
o
\nDiscuss the importance of location, accessibility, and distribution channels of your chosen organisation. <\/div>\n
4.
\nPromotion<\/b> <\/div>\n
o
\nDescribe the “Promotion” element of marketing. <\/div>\n
o
\nDiscuss the promotion strategy of your chosen organisation such as advertising, online marketing, social media, or public relations. <\/div>\n
5.
\nProduct<\/b> <\/div>\n
o
\nDefine “Product” in the context of service marketing. <\/div>\n
o
\nHighlight a product and actions of your selected organisation. <\/div>\n
6.
\nPhysical Evidence<\/b><\/div>\n
o
\nDefine “Physical Evidence” in marketing. <\/div>\n
o
\nDiscuss the role of tangible elements of your chosen organisation such as facilities, infrastructure, signage, website design, or marketing material. <\/div>\n
7.
\nPeople<\/b> <\/div>\n
o
\nEmphasize the role of “People” in marketing. <\/div>\n
o
\nDiscuss the employee skills, experiences, and customer service of your chosen organisation. <\/div>\n
8.
\nProcess<\/b> <\/div>\n
o
\nExplain the “Process” component in marketing. <\/div>\n
o
\nIdentify the key touchpoints (e.g., the moment the customer starts interacting with your bank\u2019s products and services. <\/div>\n
9.
\nConclusion<\/b> <\/div>\n
o
\nSummarize the importance of the 7Ps in marketing. <\/div>\n
o
\nDiscuss the need for integrating the 7Ps effectively to create a consistent marketing strategy. <\/div>\n
10.
\nReferences<\/b> <\/div>\n
o
\nThis slide needs to include ALL the sources\/references used in your work. <\/div>\n
o
\nIt is important to follow the CCCU Harvard Referencing style<\/b>. <\/div>\n
o
\nYou must include a minimum of 10 different sources.<\/div>\n
<\/div>\n
Important:
\n<\/b><\/div>\n
\u2022
\nAll tasks must be supported by relevant industry and academic research. <\/i><\/div>\n
\u2022
\nAs this is a presentation, all images and statistical data must be directly linked to the information on each slide and supported by reliable sources.<\/i><\/div>\n
<\/div>\n
IMPORTANT <\/b><\/div>\n
\u2022
\nYou need to create 10-15 slides<\/b> (for a 20-minute presentation) in PowerPoint format. <\/div>\n
\u2022 The slide deck with the Speaker Notes should be submitted in Word format. Your lecturer will provide further guidance during the lectures. <\/div>\n
\u2022 All information in your assignment must be supported by relevant industry and academic research. <\/div>\n
\u2022 Do not use Wikipedia and blogs in your assessment. <\/div>\n
\u2022 Word count with \u00b1 10% tolerances (i.e., for a 1500-word assessment, the maximum word count is
\n\u2022
\n1650 and the minimum word count is 1350).<\/div>\n
<\/div>\n
\n

List of sources<\/b> <\/div>\n

Books<\/b> <\/div>\n
\u2022
\nArmstrong, G. (2009). Marketing: an introduction. Pearson education. <\/div>\n
\u2022 Baker, M.J. (2017). Marketing strategy and management. Bloomsbury Publishing. <\/div>\n
\u2022 Chernev, A. (2019). Strategic marketing management: Theory and practice. Cerebellum Press. <\/div>\n
\u2022 Fahy, J. and Jobber, D. (2019). EBOOK: foundations of marketing, 6e. McGraw Hill. <\/div>\n
\u2022 Kotler, P. and Armstrong, G. (2016). Principles of Marketing sixteenth edition. <\/div>\n
\u2022 Kotler, P., Keller, K., Manceau, D. and Hemonnet-Goujot, A. (2019). Marketing Management (16e \u00e9dition) (No. hal-02176421). <\/div>\n
\u2022
\nKeller, K. L., Kotler, P., Chernev, A. (2021). Marketing management. United Kingdom: Pearson. <\/div>\n
\u2022
\nPark, S. (2020). Marketing management (Vol. 3). Seohee Academy. <\/div>\n
\u2022 Thomas, J. (2020). January. Marketing concept: examining AMA definitions, evolution, influences. In Seventeenth AIMS International Conference on Management. Kerala: Indian Institute of Management Kozhikode.<\/div>\n
Academic Journals: <\/b><\/div>\n
\u2022 Cao, H. and Folan, P. (2012). Product life cycle: the evolution of a paradigm and literature review from 1950\u20132009. Production Planning & Control, 23(8), pp.641-662. <\/div>\n
\u2022 Cambra-Fierro, J., Gao, L., L\u00f3pez-P\u00e9rez, M.E. and Melero-Polo, I. (2022). How do macro-environmental factors impact customer experience? A refined typology, integrative framework, and implications. The Service Industries Journal, 42(9-10), pp.653-687. <\/div>\n
\u2022 Wirtz, J., Tuzovic, S. and G. Kuppelwieser, V. (2014). The role of marketing in today’s enterprises. Journal of Service Management, 25(2), pp.171-194. <\/div>\n
\u2022 Mohammad, H.I. (2015). 7PS marketing mix and retail bank customer satisfaction in northeast Nigeria. British Journal of Marketing Studies, 3(3), pp.71-88.
\n4
\nIntroduction to Marketing Management <\/div>\n
\u2022 Jain, M.K. (2013). An analysis of marketing mix: 7Ps or more. Asian Journal of Multidisciplinary Studies, 1(4), pp.23-28.<\/div>\n
Websites<\/b> <\/div>\n
\u2022
\nBloomberg Businessweek
\n\u2022
\nThe Financial Times
\n\u2022
\nHarvard business review (magazine)
\n\u2022
\nStatista
\n\u2022
\nMintel
\n\u2022
\nwww.skills4studycampus.com
\n\u2022
\nThe Economist
\n\u2022
\nMarketing Week
\n\u2022
\nForbes
\n\u2022
\nICAEW
\n\u2022
\nACCA
\n\u2022
\nAccountancyAge
\n\u2022
\nCIMA<\/div>\n
<\/div>\n
Important:<\/b>
All of your work must be based on reliable research and have 10 different <\/b>sources within it. Please ensure you use both direct and indirect citations. You must reference all sources used in your work, using the Harvard Referencing Guide from CCCU.  <\/div>\n

<\/p>\n

<\/span><\/span><\/i><\/b><\/p>\n

Word Count <\/span>(1,500
\n<\/span>words +\/ <\/span>\u201310%)<\/span><\/u><\/b><\/span><\/b><\/p>\n

 <\/span><\/p>\n

The essay should have 2000 words exclusive of the cover
\nand reference pages. You <\/span>are <\/span>required
\n<\/span>to <\/span>produce <\/span>an <\/span>essay <\/span>using <\/span>a <\/span>variety
\n<\/span>of research materials, which must be properly referenced in accordance
\nwith the CCCU\/Harvard Referencing style.<\/span><\/p>\n

 <\/span><\/p>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

IMPORTANT: Please carefully read Assignment Brief and Guide – Presentation.pdf, and follow all guidelines. WHAT ARE YOU ASKED TO DO?  Choose one of the listed companies (e.g., Barclays, NatWest, HSBC, Lloyds, Price Waterhouse Coopers, or KPMG) to prepare a 1500-word presentation to assess the elements of 7Ps of marketing mix.  This task will require you to […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[9],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/29876"}],"collection":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/comments?post=29876"}],"version-history":[{"count":0,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/29876\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/media?parent=29876"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/disciplines?post=29876"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/paper_types?post=29876"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/tagged?post=29876"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}