{"id":29742,"date":"2024-07-14T16:41:29","date_gmt":"2024-07-14T16:41:29","guid":{"rendered":"https:\/\/www.writemyessays.app\/blog\/questions\/case-study-critical-evaluation-of-key-marketing-concepts-and-the-role-of-technology-in-marketing\/"},"modified":"2024-07-14T16:41:29","modified_gmt":"2024-07-14T16:41:29","slug":"case-study-critical-evaluation-of-key-marketing-concepts-and-the-role-of-technology-in-marketing","status":"publish","type":"questions","link":"https:\/\/www.writemyessays.app\/blog\/questions\/case-study-critical-evaluation-of-key-marketing-concepts-and-the-role-of-technology-in-marketing\/","title":{"rendered":"Case study \u2013 critical evaluation of key marketing concepts and the role of technology in marketing"},"content":{"rendered":"

This task forms the first part of the assessment of the module and will achieve 35% of the overall mark for the module.<\/p>\n

At the end of this task, you will have demonstrated the application of the learning covered in Weeks 1, 2 and 3.<\/p>\n

The focus of this assessment is the online travel and hospitality bookings portal Booking.com<\/p>\n

DUE: Monday of <\/span><\/strong>Week 5 2024<\/p>\n

Assessment Brief: <\/span>DLMM21 Summative Assessment Part 1 Submission Week 5 2024.pdf<\/a><\/span>Download DLMM21 Summative Assessment Part 1 Submission Week 5 2024.pdf<\/span><\/a><\/span><\/strong><\/span><\/p>\n

Questions
<\/strong><\/span>1 assessment – four questions see assessment brief for details.<\/p>\n

Format<\/strong><\/span><\/p>\n