{"id":28724,"date":"2024-06-25T03:27:15","date_gmt":"2024-06-25T03:27:15","guid":{"rendered":"https:\/\/www.writemyessays.app\/blog\/questions\/wk-4-summative-assessment-marketing-analysis-report-wk-4-summative-assessment-marketing-analysis-report\/"},"modified":"2024-06-25T03:27:15","modified_gmt":"2024-06-25T03:27:15","slug":"wk-4-summative-assessment-marketing-analysis-report-wk-4-summative-assessment-marketing-analysis-report","status":"publish","type":"questions","link":"https:\/\/www.writemyessays.app\/blog\/questions\/wk-4-summative-assessment-marketing-analysis-report-wk-4-summative-assessment-marketing-analysis-report\/","title":{"rendered":"Wk 4 Summative Assessment: Marketing Analysis Report Wk 4 Summative Assessment: Marketing Analysis Report"},"content":{"rendered":"<div style=\"font-size: 14px; cursor: auto; color: inherit;\">\n<h2 style=\"margin-right: 0px; margin-bottom: 0.875rem; margin-left: 0px; font-size: 1.125rem; line-height: 1.4; cursor: auto;\">Exam Content<\/h2>\n<\/div>\n<section style=\"font-size: 14px; cursor: auto; color: inherit;\" aria-labelledby=\"\">\n<ol style=\"font-size: 0.875rem; line-height: 1.6; cursor: auto; color: inherit;\">\n<li style=\"margin: 0px 0px 1.25rem; cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\">\n<div style=\"line-height: inherit; cursor: auto; color: inherit;\">\n<div style=\"line-height: inherit; cursor: auto; color: inherit;\">\n<div style=\"margin: 0px 0px 0.9375rem; font-size: 0.875rem; line-height: inherit; cursor: auto; color: inherit;\">\n<div style=\"line-height: inherit; cursor: auto; color: inherit;\" data-gramm=\"false\">\n<h5 style=\"font-weight: bold; font-size: 1.5em; line-height: inherit; cursor: auto;\">Scenario<\/h5>\n<p style=\"font-size: 0.875rem; line-height: inherit; cursor: auto; color: inherit;\">Imagine you are a&nbsp;<span style=\"font-weight: 700; line-height: inherit; cursor: auto; color: inherit;\">program manager<\/span>&nbsp;for a health care system, and you have been asked by your board to develop a report that analyzes the market perspective and potential of one of its possible service sites. You will use your skill in&nbsp;<span style=\"font-weight: 700; line-height: inherit; cursor: auto; color: inherit;\">marketing analysis<\/span>&nbsp;to&nbsp;<span style=\"font-weight: 700; line-height: inherit; cursor: auto; color: inherit;\">analyze a health care organization from a market-based perspective<\/span>&nbsp;by researching market demographics, assessing how health care organizations can use marketing to target consumers, and examining how demographics data can be used to effectively market services to consumers.&nbsp;<\/p>\n<p style=\"font-size: 0.875rem; line-height: inherit; cursor: auto; color: inherit;\"><br style=\"line-height: inherit; cursor: auto; color: inherit;\"><\/p>\n<h5 style=\"font-weight: bold; font-size: 1.5em; line-height: inherit; cursor: auto;\">Preparation<\/h5>\n<p style=\"font-size: 0.875rem; line-height: inherit; cursor: auto; color: inherit;\">Review \u201c<a style=\"line-height: inherit; cursor: auto;\">Comparing Walk-in Retail Clinics and Urgent Care Centers<\/a>\u201d from this week\u2019s learning activities for more information on retail and walk-in clinics.<\/p>\n<p style=\"font-size: 0.875rem; line-height: inherit; cursor: auto; color: inherit;\"><br style=\"line-height: inherit; cursor: auto; color: inherit;\"><\/p>\n<p style=\"font-size: 0.875rem; line-height: inherit; cursor: auto; color: inherit;\">Watch the following six videos as you prepare to complete the assessment:<\/p>\n<ul style=\"padding: 0px 3rem 0px 1.5rem; font-size: 0.875rem; line-height: inherit; cursor: auto; color: inherit;\">\n<li style=\"padding: 0px 0px 0px 1.5em; line-height: inherit; cursor: auto; color: inherit;\">\u201c<a style=\"line-height: inherit; cursor: auto;\">Target Market<\/a>\u201d<\/li>\n<li style=\"padding: 0px 0px 0px 1.5em; line-height: inherit; cursor: auto; color: inherit;\">\u201c<a style=\"line-height: inherit; cursor: auto;\">Target Market: Culture and Demographics<\/a>\u201d<\/li>\n<li style=\"padding: 0px 0px 0px 1.5em; line-height: inherit; cursor: auto; color: inherit;\">\u201c<a style=\"line-height: inherit; cursor: auto;\">Target Market: Baby Boomers<\/a>\u201d<\/li>\n<li style=\"padding: 0px 0px 0px 1.5em; line-height: inherit; cursor: auto; color: inherit;\">\u201c<a style=\"line-height: inherit; cursor: auto;\">Target Market: Generations X, Y, Z<\/a>\u201d<\/li>\n<li style=\"padding: 0px 0px 0px 1.5em; line-height: inherit; cursor: auto; color: inherit;\">\u201c<a style=\"line-height: inherit; cursor: auto;\">On-Site Clinics<\/a>\u201d<\/li>\n<li style=\"padding: 0px 0px 0px 1.5em; line-height: inherit; cursor: auto; color: inherit;\">\u201c<a style=\"line-height: inherit; cursor: auto;\">Urgent Care<\/a>\u201d<\/li>\n<\/ul>\n<p style=\"font-size: 0.875rem; line-height: inherit; cursor: auto; color: inherit;\"><br style=\"line-height: inherit; cursor: auto; color: inherit;\"><\/p>\n<p style=\"font-size: 0.875rem; line-height: inherit; cursor: auto; color: inherit;\">Select 1 of the following in your community or surrounding area.&nbsp;<\/p>\n<ul style=\"padding: 0px 3rem 0px 1.5rem; font-size: 0.875rem; line-height: inherit; cursor: auto; color: inherit;\">\n<li style=\"padding: 0px 0px 0px 1.5em; line-height: inherit; cursor: auto; color: inherit;\">Walk-in clinic, such as an urgent care facility<\/li>\n<li style=\"padding: 0px 0px 0px 1.5em; line-height: inherit; cursor: auto; color: inherit;\">Retail clinic in your local grocery store or retail pharmacy<\/li>\n<li style=\"padding: 0px 0px 0px 1.5em; line-height: inherit; cursor: auto; color: inherit;\">No-appointment physician\u2019s office<\/li>\n<\/ul>\n<p style=\"font-size: 0.875rem; line-height: inherit; cursor: auto; color: inherit;\"><br style=\"line-height: inherit; cursor: auto; color: inherit;\"><\/p>\n<p style=\"font-size: 0.875rem; line-height: inherit; cursor: auto; color: inherit;\">Research the market of your chosen facility. Consider the following questions as you complete your research:<\/p>\n<ul style=\"padding: 0px 3rem 0px 1.5rem; font-size: 0.875rem; line-height: inherit; cursor: auto; color: inherit;\">\n<li style=\"padding: 0px 0px 0px 1.5em; line-height: inherit; cursor: auto; color: inherit;\">What are the demographics of the consumers who might use the selected facility? This may include data such as:&nbsp;<\/li>\n<li style=\"padding: 0px 0px 0px 4.5em; line-height: inherit; cursor: auto; color: inherit;\">Age&nbsp;<\/li>\n<li style=\"padding: 0px 0px 0px 4.5em; line-height: inherit; cursor: auto; color: inherit;\">Gender&nbsp;<\/li>\n<li style=\"padding: 0px 0px 0px 4.5em; line-height: inherit; cursor: auto; color: inherit;\">Income&nbsp;<\/li>\n<li style=\"padding: 0px 0px 0px 4.5em; line-height: inherit; cursor: auto; color: inherit;\">Race&nbsp;<\/li>\n<li style=\"padding: 0px 0px 0px 4.5em; line-height: inherit; cursor: auto; color: inherit;\">Marital status&nbsp;<\/li>\n<li style=\"padding: 0px 0px 0px 4.5em; line-height: inherit; cursor: auto; color: inherit;\">Education&nbsp;<\/li>\n<li style=\"padding: 0px 0px 0px 4.5em; line-height: inherit; cursor: auto; color: inherit;\">Occupation&nbsp;<\/li>\n<li style=\"padding: 0px 0px 0px 4.5em; line-height: inherit; cursor: auto; color: inherit;\">Home ownership&nbsp;<\/li>\n<li style=\"padding: 0px 0px 0px 4.5em; line-height: inherit; cursor: auto; color: inherit;\">Number of people in the household&nbsp;<\/li>\n<li style=\"padding: 0px 0px 0px 4.5em; line-height: inherit; cursor: auto; color: inherit;\">Age of the home&nbsp;&nbsp;<\/li>\n<li style=\"padding: 0px 0px 0px 1.5em; line-height: inherit; cursor: auto; color: inherit;\">Where is the selected facility located?<\/li>\n<li style=\"padding: 0px 0px 0px 1.5em; line-height: inherit; cursor: auto; color: inherit;\">What marketing strategies could be used to attract consumers to the selected facility?<\/li>\n<\/ul>\n<p style=\"font-size: 0.875rem; line-height: inherit; cursor: auto; color: inherit;\"><br style=\"line-height: inherit; cursor: auto; color: inherit;\"><\/p>\n<p style=\"font-size: 0.875rem; line-height: inherit; cursor: auto; color: inherit;\">Consult the following resources for help finding this information:&nbsp;<\/p>\n<ul style=\"padding: 0px 3rem 0px 1.5rem; font-size: 0.875rem; line-height: inherit; cursor: auto; color: inherit;\">\n<li style=\"padding: 0px 0px 0px 1.5em; line-height: inherit; cursor: auto; color: inherit;\">The&nbsp;<a style=\"line-height: inherit; cursor: auto;\">United States Census Bureau<\/a>&nbsp;provides data about the people, places, and economy of the United States. Search the website to find the population, average income, and other frequently requested data about a community.&nbsp;<\/li>\n<li style=\"padding: 0px 0px 0px 1.5em; line-height: inherit; cursor: auto; color: inherit;\"><a style=\"line-height: inherit; cursor: auto;\">USA.gov<\/a>&nbsp;provides topographical and statistical information about the United States, including population, demographic, and economic data.&nbsp;<\/li>\n<li style=\"padding: 0px 0px 0px 1.5em; line-height: inherit; cursor: auto; color: inherit;\">The&nbsp;<a style=\"line-height: inherit; cursor: auto;\">U.S. Bureau of Labor Statistics<\/a>&nbsp;provides wage and occupation data at national, regional, state, and metropolitan-area levels.&nbsp;<\/li>\n<\/ul>\n<p style=\"font-size: 0.875rem; line-height: inherit; cursor: auto; color: inherit;\"><br style=\"line-height: inherit; cursor: auto; color: inherit;\"><\/p>\n<h5 style=\"font-weight: bold; font-size: 1.5em; line-height: inherit; cursor: auto;\">Assessment Deliverable<\/h5>\n<p style=\"font-size: 0.875rem; line-height: inherit; cursor: auto; color: inherit;\"><span style=\"font-weight: 700; line-height: inherit; cursor: auto; color: inherit;\">Write a 700- to 1,050-word market analysis report of the facility you selected<\/span>. In your report:<\/p>\n<ul style=\"padding: 0px 3rem 0px 1.5rem; font-size: 0.875rem; line-height: inherit; cursor: auto; color: inherit;\">\n<li style=\"padding: 0px 0px 0px 1.5em; line-height: inherit; cursor: auto; color: inherit;\">Describe the facility you selected, its location, and the services it offers.<\/li>\n<li style=\"padding: 0px 0px 0px 1.5em; line-height: inherit; cursor: auto; color: inherit;\">Analyze the demographics of the consumers who might use the selected facility.&nbsp;<\/li>\n<li style=\"padding: 0px 0px 0px 1.5em; line-height: inherit; cursor: auto; color: inherit;\">Analyze the marketing approach used for the facility.<\/li>\n<li style=\"padding: 0px 0px 0px 4.5em; line-height: inherit; cursor: auto; color: inherit;\">Consider the targeted audience based on the demographics of the consumers who might use the facility.<\/li>\n<li style=\"padding: 0px 0px 0px 4.5em; line-height: inherit; cursor: auto; color: inherit;\">Consider whether marketing techniques can be the same when marketing to different demographics.<\/li>\n<\/ul>\n<p style=\"font-size: 0.875rem; line-height: inherit; cursor: auto; color: inherit;\"><br style=\"line-height: inherit; cursor: auto; color: inherit;\"><\/p>\n<p style=\"font-size: 0.875rem; line-height: inherit; cursor: auto; color: inherit;\">Format your references according to APA guidelines.<\/p>\n<p style=\"font-size: 0.875rem; line-height: inherit; cursor: auto; color: inherit;\"><br style=\"line-height: inherit; cursor: auto; color: inherit;\"><\/p>\n<p style=\"font-size: 0.875rem; line-height: inherit; cursor: auto; color: inherit;\">Submit your assessment.<\/p>\n<p style=\"font-size: 0.875rem; line-height: inherit; cursor: auto; color: inherit;\"><br style=\"line-height: inherit; cursor: auto; color: inherit;\"><\/p>\n<h5 style=\"font-weight: bold; font-size: 1.5em; line-height: inherit; cursor: auto;\">Assessment Support<\/h5>\n<ul style=\"padding: 0px 3rem 0px 1.5rem; font-size: 0.875rem; line-height: inherit; cursor: auto; color: inherit;\">\n<li style=\"padding: 0px 0px 0px 1.5em; line-height: inherit; cursor: auto; color: inherit;\">Review the&nbsp;<a style=\"line-height: inherit; cursor: auto;\">rubric&nbsp;<\/a>for guidance on deliverable expectations.<\/li>\n<li style=\"padding: 0px 0px 0px 1.5em; line-height: inherit; cursor: auto; color: inherit;\">Review the&nbsp;<a style=\"line-height: inherit; cursor: auto;\">Marketing Analysis Report Example Data<\/a>&nbsp;to guide your work, but do not copy any information.<\/li>\n<li style=\"padding: 0px 0px 0px 1.5em; line-height: inherit; cursor: auto; color: inherit;\">Visit the&nbsp;<a style=\"line-height: inherit; cursor: auto;\">Center for Writing Excellence<\/a>&nbsp;for assistance with grammar, APA formatting, and other writing topics.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n<\/ol>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Exam Content Scenario Imagine you are a&nbsp;program manager&nbsp;for a health care system, and you have been asked by your board to develop a report that analyzes the market perspective and potential of one of its possible service sites. You will use your skill in&nbsp;marketing analysis&nbsp;to&nbsp;analyze a health care organization from a market-based perspective&nbsp;by researching market [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[53],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/28724"}],"collection":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/comments?post=28724"}],"version-history":[{"count":0,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/28724\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/media?parent=28724"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/disciplines?post=28724"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/paper_types?post=28724"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/tagged?post=28724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}