{"id":27160,"date":"2024-05-31T11:32:53","date_gmt":"2024-05-31T11:32:53","guid":{"rendered":"https:\/\/www.writemyessays.app\/blog\/questions\/conduct-a-current-analysis-of-the-businesss-environment-insofar-as-it-relates-to-the-organisations-strategic-marketing-activities\/"},"modified":"2024-05-31T11:32:53","modified_gmt":"2024-05-31T11:32:53","slug":"conduct-a-current-analysis-of-the-businesss-environment-insofar-as-it-relates-to-the-organisations-strategic-marketing-activities","status":"publish","type":"questions","link":"https:\/\/www.writemyessays.app\/blog\/questions\/conduct-a-current-analysis-of-the-businesss-environment-insofar-as-it-relates-to-the-organisations-strategic-marketing-activities\/","title":{"rendered":"conduct a current analysis of the business\u2019s environment insofar as it relates to the organisation\u2019s strategic marketing activities"},"content":{"rendered":"

Assignment Details<\/h4>\n

The task:<\/span> <\/span>for a named company of your choice, operating in a different sector than your own, conduct a current analysis of the business\u2019s environment insofar as it relates to the organisation\u2019s strategic marketing activities. You should consider both the internal and external environment and, where appropriate, you should use appropriate analytical tools and models such as those given in marketing textbooks and the Lecturecasts (e.g. Porter\u2019s Five Forces). Failure to use such tools, models etc. will be penalised. Make sure you <\/span>analyse <\/span><\/i>and <\/span>interpret<\/i> <\/span>the material you include, explaining its relevance to strategic marketing activities; don\u2019t just state facts. When using models, it is important that you explain <\/span><\/i>the key <\/span><\/i>messages you want the model to bring out.<\/p>\n

SWOT:<\/span> <\/span>You should include a <\/span>single-page<\/i> <\/span>appendix which gives a SWOT analysis of the organisation based on the material you have presented in the main document. The SWOT should be a simple 2 x 2 table with short bullet-point comments highlighting your key conclusions; the words used need <\/span>not<\/i> <\/span>be included in the word count for the piece overall. <\/p>\n

Be selective:<\/span> <\/span>given the overall word count restriction you should focus on selected aspects of the environmental analysis which are the most important insofar as they relate to strategic marketing. You must, however, ensure you cover a range of aspects from a macro-  meso- and micro-environmental perspective,  i.e. wider forces affecting all participants in a market (macro-), parties with whom the organisation interacts such as competitors and customers (meso-), and the internal resources of the organisation (micro-).<\/p>\n

Information access:<\/span> <\/span>it is recognised that you will not have access to the same range of information as the named organisation will have, especially regarding its internal resources. However:
<\/p>\n

    \n
  1. you should make good use of publicly available contemporary sources to build as good a picture as you can
    <\/li>\n
  2. you can make reasonable assumptions provided these are stated and based on referenced facts and
    <\/li>\n
  3. where necessary, you should identify and state the key gaps in the information you have and why they would be important to fill.       <\/li>\n<\/ol>\n

    All information sources must be fully referenced using UoEO Harvard referencing.
    <\/p>\n

    Word count:<\/span> <\/span>2,500.<\/p>\n

    Learning Outcomes<\/h4>\n

    \n

      \n
    • Critically examine the tools necessary to build a strategic marketing plan.<\/li>\n
    • Analyse the variables important to developing a marketing strategy in different types of organisation.<\/li>\n
    • Appraise and evaluate the role of marketing strategy in contemporary society.<\/li>\n<\/ul>\n

      \n

      Turnitin Originality Check<\/h4>\n","protected":false},"excerpt":{"rendered":"

      Assignment Details The task: for a named company of your choice, operating in a different sector than your own, conduct a current analysis of the business\u2019s environment insofar as it relates to the organisation\u2019s strategic marketing activities. You should consider both the internal and external environment and, where appropriate, you should use appropriate analytical tools and […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[53],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/27160"}],"collection":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/comments?post=27160"}],"version-history":[{"count":0,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/27160\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/media?parent=27160"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/disciplines?post=27160"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/paper_types?post=27160"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/tagged?post=27160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}