{"id":27111,"date":"2024-05-30T15:23:24","date_gmt":"2024-05-30T15:23:24","guid":{"rendered":"https:\/\/www.writemyessays.app\/blog\/questions\/week-5-discussion-1-brand-management-integrated-marketing-communications-and-individual-sales-behavior\/"},"modified":"2024-05-30T15:23:24","modified_gmt":"2024-05-30T15:23:24","slug":"week-5-discussion-1-brand-management-integrated-marketing-communications-and-individual-sales-behavior","status":"publish","type":"questions","link":"https:\/\/www.writemyessays.app\/blog\/questions\/week-5-discussion-1-brand-management-integrated-marketing-communications-and-individual-sales-behavior\/","title":{"rendered":"week 5 discussion 1 ( Brand Management, Integrated Marketing Communications, and Individual Sales Behavior)"},"content":{"rendered":"<p style=\"margin: 12px 0px; cursor: auto; color: inherit;\">Prior to beginning work on this discussion forum, read Chapters 15, 16, and 17 in your course textbook. Additionally read the article,<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><a style=\"cursor: auto;\"><span style=\"cursor: auto; color: inherit;\">Ending the War Between Sales and Marketing<\/span><span style=\"cursor: auto; color: inherit;\"><span style=\"margin: -1px -1px 0px; cursor: auto; color: inherit;\">Links to an external site.<\/span><\/span><\/a>.<\/p>\n<p style=\"margin: 12px 0px; cursor: auto; color: inherit;\">You are taking on the role of a marketing manager working for a company that is seeking to strengthen its market position. Sales have been struggling, and the company has decided to implement a new marketing strategy that highlights the company\u2019s exceptional customer service as a method of attracting and retaining customers. You have been tasked with providing senior management a brief explanation of the following criteria:<\/p>\n<ul style=\"margin-right: 0px; margin-bottom: 6px; margin-left: 25px; cursor: auto; color: inherit;\">\n<li style=\"cursor: auto; color: inherit;\">Discuss how emphasizing the company\u2019s exceptional customer service across multiple marketing channels relates to strong integrated marketing communications.<\/li>\n<li style=\"cursor: auto; color: inherit;\">Analyze how public relations influences strong brand management.<\/li>\n<li style=\"cursor: auto; color: inherit;\">Evaluate how individual salesperson behavior can influence the achievement of the scenario\u2019s larger marketing strategy to provide exceptional customer service.<\/li>\n<\/ul>\n<div><\/div>\n<div><\/div>\n<div>resources:<\/div>\n<div><\/div>\n<div><\/div>\n<div><span style=\"cursor: auto; color: inherit;\">Pride, W. M., &amp; Ferrell, O. C. (2022).<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><\/span><em style=\"cursor: auto; color: inherit;\">Foundations of marketing<\/em><span style=\"cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>(9th ed.). Mason, OH: Cengage Learning<\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Prior to beginning work on this discussion forum, read Chapters 15, 16, and 17 in your course textbook. Additionally read the article,&nbsp;Ending the War Between Sales and MarketingLinks to an external site.. You are taking on the role of a marketing manager working for a company that is seeking to strengthen its market position. Sales [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[9],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/27111"}],"collection":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/comments?post=27111"}],"version-history":[{"count":0,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/27111\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/media?parent=27111"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/disciplines?post=27111"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/paper_types?post=27111"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/tagged?post=27111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}