Background<\/p>\n
In this assignment, you will collaborate with your team to develop your International Business Project assigned in Module 1. Continue working with your team to complete the fourth segment: Develop the 4 Ps of Marketing (Marketing Mix) (Module 4) to complete your IBP Report. <\/p>\n
Instructions<\/p>\n
Write a 15-page report, International Business Plan, using Microsoft Word \u00ae in which you address the following: <\/p>\n
Company Proposal & Background (Module 1) <\/p>\n
Write 2-to 3 pages in which you include the following: <\/p>\n
Research and select a country to do business in outside the United States.
\nSelect a service, product, or idea.
\nCreate a company name and logo and describe the meaning behind each of the following selections:
\nName
\nLogo
\nMission
\nStructure
\nTrade Agreement (Module 2) <\/p>\n
Using two paragraphs, discuss the presence or absence of trade agreements associated with doing business with the country you selected. Make sure to address the following: <\/p>\n
Specify if there is a trading agreement between the trading countries.
\nExplain the effects of the trade agreement (if this is the case) and how it impacts the service, product, or idea you have selected.
\nIf no, explain the advantages or disadvantages of not having a trade agreement.
\nMarket Entry Strategy (Module 3) <\/p>\n
Select one of the following options to develop your market entry strategy. Explain your chosen strategy and why this approach was optimal for your company.<\/p>\n
Licensing
\nFranchising
\nJoint Venture
\nMerger and Acquisition
\nWholly Owned Subsidiary (WOS)
\n100% acquiring
\nGreenfield Investment
\nBrownfield Investment
\n4 Ps of Marketing (Marketing Mix) (Module 4) <\/p>\n
Explain the marketing objectives, strategies, and tactics addressing the following outline: <\/p>\n
Product Range
\nWhat is your total, core, and auxiliary product?
\nWhat are the product’s ingredients?\u202f
\nWhat are the product’s features?
\nHow is the product used?
\nWhat are the benefits of your product?
\nHow much do you buy\/produce?
\nWhere do you buy\/produce?
\nHow do you package and label your product?
\nAdvertising and Promotion
\nHow do you package our product?
\nHow do you advertise the product – TV, radio, Internet Web Site, newspaper?
\nHow do you promote the product?
\nWhat is the theme and message of your advertisements?
\nDistribution or Place
\nWhere do you start or enter the market?
\nHow and where do you move the product?
\nWhat is your delivery time?
\nWhat is your delivery cost?
\nProduct Price
\nWhat is your cost?
\nWhat is your pricing objective?
\nHow much do you charge?\u202f
\n Format your report to include a cover page with the following: <\/p>\n
Course No\/Title
\nName of the Professor and Course Term\/Month
\nTeam Number and Designated Team Leader
\nTeam member names and NU ID numbers. <\/p>\n
Compile all segments to finalize your 15-page report.<\/p>\n
Cite a minimum of 25 sources using APA format to include a required reference list.<\/p>\n","protected":false},"excerpt":{"rendered":"
Background In this assignment, you will collaborate with your team to develop your International Business Project assigned in Module 1. Continue working with your team to complete the fourth segment: Develop the 4 Ps of Marketing (Marketing Mix) (Module 4) to complete your IBP Report. Instructions Write a 15-page report, International Business Plan, using Microsoft […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[68],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/26822"}],"collection":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/comments?post=26822"}],"version-history":[{"count":0,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/26822\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/media?parent=26822"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/disciplines?post=26822"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/paper_types?post=26822"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/tagged?post=26822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}