{"id":26653,"date":"2024-05-24T14:47:48","date_gmt":"2024-05-24T14:47:48","guid":{"rendered":"https:\/\/www.writemyessays.app\/blog\/questions\/create-a-marketing-plan-for-a-health-care-organization-using-competitive-analysis-that-meets-customer-needs\/"},"modified":"2024-05-24T14:47:48","modified_gmt":"2024-05-24T14:47:48","slug":"create-a-marketing-plan-for-a-health-care-organization-using-competitive-analysis-that-meets-customer-needs","status":"publish","type":"questions","link":"https:\/\/www.writemyessays.app\/blog\/questions\/create-a-marketing-plan-for-a-health-care-organization-using-competitive-analysis-that-meets-customer-needs\/","title":{"rendered":"Create a marketing plan for a health care organization using competitive analysis that meets customer needs."},"content":{"rendered":"<div style=\"margin-bottom: 1.5rem; cursor: auto; color: inherit;\">\n<div style=\"line-height: 1.5; cursor: auto; color: inherit;\">\n<div style=\"padding-top: 0.375rem; font-size: 1rem; cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\"><\/p>\n<div style=\"cursor: auto; color: inherit;\" data-testid=\"assignments-2-assignment-toggle-details-text\">\n<p style=\"margin: 12px 0px; line-height: 1.625; cursor: auto; color: inherit;\">Your plan should be 6-7 pages, including the title page and Sources page. It should include the following sections:<\/p>\n<ol style=\"margin-right: 0px; margin-bottom: 6px; margin-left: 25px; cursor: auto; color: inherit;\">\n<li style=\"cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">Overview.<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><\/strong>Create an overview of the target market using market segmentation that identifies and defines your target market.<\/li>\n<li style=\"cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">Competitive Analysis.<\/strong><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>Create a competitive analysis that defines the competitors in your area by using Lehmann and Winer&#8217;s Level of Competition Model.\n<ul style=\"margin-right: 0px; margin-left: 25px; cursor: auto; color: inherit;\">\n<li style=\"cursor: auto; color: inherit;\">For example, look at Mayo Clinic Children&#8217;s Center and other competitors in the Rochester area.<\/li>\n<\/ul>\n<\/li>\n<li style=\"cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">SWOT Analysis.<\/strong><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>Analyze the strengths, weaknesses, opportunities, and threats for Lakeside Pediatric Hospital.<\/li>\n<li style=\"cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">Goals and Strategies.<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><\/strong>Outline your goals and the marketing strategies to achieve those goals.\n<ul style=\"margin-right: 0px; margin-left: 25px; cursor: auto; color: inherit;\">\n<li style=\"cursor: auto; color: inherit;\">Consider, for example, communication, branding, or innovation.<\/li>\n<\/ul>\n<\/li>\n<li style=\"cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">Marketing Budget.<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><\/strong>Describe your proposed marketing budget, including the costs for advertising and methods you plan to use to advertise.\n<ul style=\"margin-right: 0px; margin-left: 25px; cursor: auto; color: inherit;\">\n<li style=\"cursor: auto; color: inherit;\">Examples include social media, blogs, YouTube, billboards, and radio ads.<\/li>\n<\/ul>\n<\/li>\n<li style=\"cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">Marketing Implementation Plan.<\/strong><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>Describe your marketing implementation plan, with details about your action plan and timeline to achieve the steps in your marketing plan.<\/li>\n<li style=\"cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">Sources.<\/strong><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>Use three credible, relevant, and appropriate sources to support your writing.\n<ul style=\"margin-right: 0px; margin-left: 25px; cursor: auto; color: inherit;\">\n<li style=\"cursor: auto; color: inherit;\">Cite each source listed on your source page in your assignment. For help with research, writing, and citation, access the<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><a style=\"cursor: auto;\">library<\/a><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>or review<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><a style=\"cursor: auto;\">library guides<\/a>. These sources can be on the last page of the plan.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p style=\"margin: 12px 0px; line-height: 1.625; cursor: auto; color: inherit;\">This course requires the use of Strayer Writing Standards (SWS). The library is your home for SWS assistance, including citations and formatting. Please refer to the<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><a style=\"cursor: auto;\">Library<\/a><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>site for all support. Check with your professor for any additional instructions.<\/p>\n<p style=\"margin: 12px 0px; line-height: 1.625; cursor: auto; color: inherit;\">The specific course learning outcome associated with this assignment:<\/p>\n<ul style=\"margin-right: 0px; margin-bottom: 6px; margin-left: 25px; cursor: auto; color: inherit;\">\n<li style=\"cursor: auto; color: inherit;\">Create a marketing plan for a health care organization using competitive analysis that meets customer needs.<\/li>\n<\/ul>\n<\/div>\n<p><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"cursor: auto; color: inherit;\" data-testid=\"rubric-tab\">\n<div style=\"margin: 0px 0px 1.5rem; cursor: auto; color: inherit;\">\n<div style=\"line-height: 1.5; cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\"><span style=\"font-size: 0.75rem; cursor: auto; color: inherit;\"><\/span><span style=\"cursor: auto; color: inherit;\"><span style=\"font-weight: 700; font-size: 1rem; cursor: auto; color: inherit;\">View Rubric<\/span><\/span><\/span><\/p>\n<div style=\"padding-top: 0.375rem; font-size: 1rem; cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\">\n<table style=\"font-size: 1rem; cursor: auto; color: inherit;\">\n<caption style=\"cursor: auto; color: inherit;\"><span style=\"margin: -0.0625rem; cursor: auto; color: inherit;\">Week 8 Assignment Create a Marketing Plan<\/span><\/caption>\n<thead style=\"font-size: 1rem; cursor: auto; color: inherit;\">\n<tr style=\"cursor: auto; color: inherit;\">\n<th style=\"padding: 7px 10px 14px; font-size: 1rem; line-height: 1.3; cursor: auto; color: inherit;\" aria-sort=\"none\"><\/th>\n<th style=\"padding: 7px 10px 14px; font-size: 1rem; line-height: 1.3; cursor: auto; color: inherit;\" aria-sort=\"none\"><\/th>\n<th style=\"padding: 7px 10px 14px; font-size: 1rem; line-height: 1.3; cursor: auto; color: inherit;\" aria-sort=\"none\"><\/th>\n<\/tr>\n<tr style=\"font-size: 1rem; cursor: auto; color: inherit;\">\n<th style=\"padding: 7px 10px 14px; font-size: 1rem; line-height: 1.3; cursor: auto; color: inherit;\" aria-sort=\"none\">Week 8 Assignment Create a Marketing Plan<\/th>\n<\/tr>\n<tr style=\"font-size: 1rem; cursor: auto; color: inherit;\">\n<th style=\"padding: 7px 10px 14px; font-size: 1rem; line-height: 1.3; cursor: auto; color: inherit;\" aria-sort=\"none\">Criteria<\/th>\n<th style=\"padding: 7px 10px 14px; font-size: 1rem; line-height: 1.3; cursor: auto; color: inherit;\" aria-sort=\"none\">Ratings<\/th>\n<th style=\"padding: 7px 10px 14px; font-size: 1rem; line-height: 1.3; cursor: auto; color: inherit;\" aria-sort=\"none\">Pts<\/th>\n<\/tr>\n<\/thead>\n<tbody style=\"font-size: 1rem; cursor: auto; color: inherit;\" data-testid=\"criterions\">\n<tr style=\"cursor: auto; color: inherit;\" data-testid=\"rubric-criterion\">\n<th style=\"padding: 7px 10px 14px; font-size: 1rem; line-height: 1.3; cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><span style=\"font-weight: 400; font-size: 0.875rem; cursor: auto; color: inherit;\">Overview. Create an overview of the target market using market segmentation that identifies and defines your target market.<\/span><\/div>\n<div style=\"cursor: auto; color: inherit;\"><\/div>\n<\/th>\n<td style=\"padding: 7px 10px; font-size: 1rem; line-height: 1.3; cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\"><\/p>\n<div style=\"padding: 7px 10px; cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><span style=\"font-weight: 700; font-size: 0.875rem; cursor: auto; color: inherit;\">19.5 to &gt;17.54 pts<\/span><\/div>\n<div style=\"padding-bottom: 0.5em; cursor: auto; color: inherit;\"><span style=\"font-weight: 700; font-size: 0.875rem; line-height: 1.25; cursor: auto; color: inherit;\">Exemplary<\/span><\/div>\n<p><span style=\"font-size: 0.875rem; line-height: 1.25; cursor: auto; color: inherit;\">Created an overview of the target market using market segmentation that identifies and defines your target market.<\/span><\/p>\n<div style=\"padding-bottom: 1rem; cursor: auto; color: inherit;\"><\/div>\n<div style=\"cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><\/div>\n<\/div>\n<\/div>\n<p><\/span><span style=\"cursor: auto; color: inherit;\"><\/p>\n<div style=\"padding: 7px 10px; cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><span style=\"font-weight: 700; font-size: 0.875rem; cursor: auto; color: inherit;\">17.54 to &gt;15.59 pts<\/span><\/div>\n<div style=\"padding-bottom: 0.5em; cursor: auto; color: inherit;\"><span style=\"font-weight: 700; font-size: 0.875rem; line-height: 1.25; cursor: auto; color: inherit;\">Competent<\/span><\/div>\n<p><span style=\"font-size: 0.875rem; line-height: 1.25; cursor: auto; color: inherit;\">Created an overview of the target market, but with 1\u20132 errors or omissions on using market segmentation to identify and define your target market.<\/span><\/p>\n<div style=\"padding-bottom: 1rem; cursor: auto; color: inherit;\"><\/div>\n<div style=\"cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><\/div>\n<\/div>\n<\/div>\n<p><\/span><span style=\"cursor: auto; color: inherit;\"><\/p>\n<div style=\"padding: 7px 10px; cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><span style=\"font-weight: 700; font-size: 0.875rem; cursor: auto; color: inherit;\">15.59 to &gt;13.64 pts<\/span><\/div>\n<div style=\"padding-bottom: 0.5em; cursor: auto; color: inherit;\"><span style=\"font-weight: 700; font-size: 0.875rem; line-height: 1.25; cursor: auto; color: inherit;\">Needs Improvement<\/span><\/div>\n<p><span style=\"font-size: 0.875rem; line-height: 1.25; cursor: auto; color: inherit;\">Created an overview of the target market, but with 3\u20134 errors or omissions on using market segmentation to identify and define your target market.<\/span><\/p>\n<div style=\"padding-bottom: 1rem; cursor: auto; color: inherit;\"><\/div>\n<div style=\"cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><\/div>\n<\/div>\n<\/div>\n<p><\/span><span style=\"cursor: auto; color: inherit;\"><\/p>\n<div style=\"padding: 7px 10px; cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><span style=\"font-weight: 700; font-size: 0.875rem; cursor: auto; color: inherit;\">13.64 to &gt;0 pts<\/span><\/div>\n<div style=\"padding-bottom: 0.5em; cursor: auto; color: inherit;\"><span style=\"font-weight: 700; font-size: 0.875rem; line-height: 1.25; cursor: auto; color: inherit;\">Unacceptable<\/span><\/div>\n<p><span style=\"font-size: 0.875rem; line-height: 1.25; cursor: auto; color: inherit;\">Did not create an overview of the target market.<\/span><\/p>\n<div style=\"padding-bottom: 1rem; cursor: auto; color: inherit;\"><\/div>\n<div style=\"cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><\/div>\n<\/div>\n<\/div>\n<p><\/span><\/span><\/div>\n<\/td>\n<td style=\"padding: 7px 10px; font-size: 1rem; line-height: 1.3; cursor: auto; color: inherit;\" data-testid=\"criterion-points\">\n<div style=\"cursor: auto; color: inherit;\">\/ 19.5 pts<\/div>\n<\/td>\n<\/tr>\n<tr style=\"cursor: auto; color: inherit;\" data-testid=\"rubric-criterion\">\n<th style=\"padding: 7px 10px 14px; font-size: 1rem; line-height: 1.3; cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><span style=\"font-weight: 400; font-size: 0.875rem; cursor: auto; color: inherit;\">Competitive Analysis. Create a competitive analysis that defines the competitors in your area by using Lehmann and Winer\u2019s Level of Competition Model.<\/span><\/div>\n<div style=\"cursor: auto; color: inherit;\"><\/div>\n<\/th>\n<td style=\"padding: 7px 10px; font-size: 1rem; line-height: 1.3; cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\"><\/p>\n<div style=\"padding: 7px 10px; cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><span style=\"font-weight: 700; font-size: 0.875rem; cursor: auto; color: inherit;\">15 to &gt;13.49 pts<\/span><\/div>\n<div style=\"padding-bottom: 0.5em; cursor: auto; color: inherit;\"><span style=\"font-weight: 700; font-size: 0.875rem; line-height: 1.25; cursor: auto; color: inherit;\">Exemplary<\/span><\/div>\n<p><span style=\"font-size: 0.875rem; line-height: 1.25; cursor: auto; color: inherit;\">Created a competitive analysis that defines the competitors in your area by using Lehmann and Winer\u2019s Level of Competition Model.<\/span><\/p>\n<div style=\"padding-bottom: 1rem; cursor: auto; color: inherit;\"><\/div>\n<div style=\"cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><\/div>\n<\/div>\n<\/div>\n<p><\/span><span style=\"cursor: auto; color: inherit;\"><\/p>\n<div style=\"padding: 7px 10px; cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><span style=\"font-weight: 700; font-size: 0.875rem; cursor: auto; color: inherit;\">13.49 to &gt;11.99 pts<\/span><\/div>\n<div style=\"padding-bottom: 0.5em; cursor: auto; color: inherit;\"><span style=\"font-weight: 700; font-size: 0.875rem; line-height: 1.25; cursor: auto; color: inherit;\">Competent<\/span><\/div>\n<p><span style=\"font-size: 0.875rem; line-height: 1.25; cursor: auto; color: inherit;\">Created a competitive analysis, but with 1\u20132 errors or omissions in using Lehmann and Winer\u2019s Level of Competition Model to define the competitors in your area.<\/span><\/p>\n<div style=\"padding-bottom: 1rem; cursor: auto; color: inherit;\"><\/div>\n<div style=\"cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><\/div>\n<\/div>\n<\/div>\n<p><\/span><span style=\"cursor: auto; color: inherit;\"><\/p>\n<div style=\"padding: 7px 10px; cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><span style=\"font-weight: 700; font-size: 0.875rem; cursor: auto; color: inherit;\">11.99 to &gt;10.49 pts<\/span><\/div>\n<div style=\"padding-bottom: 0.5em; cursor: auto; color: inherit;\"><span style=\"font-weight: 700; font-size: 0.875rem; line-height: 1.25; cursor: auto; color: inherit;\">Needs Improvement<\/span><\/div>\n<p><span style=\"font-size: 0.875rem; line-height: 1.25; cursor: auto; color: inherit;\">Created a competitive analysis, but with 3\u20134 errors or omissions in using Lehmann and Winer\u2019s Level of Competition Model to define the competitors in your area.<\/span><\/p>\n<div style=\"padding-bottom: 1rem; cursor: auto; color: inherit;\"><\/div>\n<div style=\"cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><\/div>\n<\/div>\n<\/div>\n<p><\/span><span style=\"cursor: auto; color: inherit;\"><\/p>\n<div style=\"padding: 7px 10px; cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><span style=\"font-weight: 700; font-size: 0.875rem; cursor: auto; color: inherit;\">10.49 to &gt;0 pts<\/span><\/div>\n<div style=\"padding-bottom: 0.5em; cursor: auto; color: inherit;\"><span style=\"font-weight: 700; font-size: 0.875rem; line-height: 1.25; cursor: auto; color: inherit;\">Unacceptable<\/span><\/div>\n<p><span style=\"font-size: 0.875rem; line-height: 1.25; cursor: auto; color: inherit;\">Did not create a competitive analysis.<\/span><\/p>\n<div style=\"padding-bottom: 1rem; cursor: auto; color: inherit;\"><\/div>\n<div style=\"cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><\/div>\n<\/div>\n<\/div>\n<p><\/span><\/span><\/div>\n<\/td>\n<td style=\"padding: 7px 10px; font-size: 1rem; line-height: 1.3; cursor: auto; color: inherit;\" data-testid=\"criterion-points\">\n<div style=\"cursor: auto; color: inherit;\">\/ 15 pts<\/div>\n<\/td>\n<\/tr>\n<tr style=\"cursor: auto; color: inherit;\" data-testid=\"rubric-criterion\">\n<th style=\"padding: 7px 10px 14px; font-size: 1rem; line-height: 1.3; cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><span style=\"font-weight: 400; font-size: 0.875rem; cursor: auto; color: inherit;\">SWOT Analysis. Analyze the strengths, weaknesses, opportunities, and threats for Lakeside Pediatric Hospital.<\/span><\/div>\n<div style=\"cursor: auto; color: inherit;\"><\/div>\n<\/th>\n<td style=\"padding: 7px 10px; font-size: 1rem; line-height: 1.3; cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\"><\/p>\n<div style=\"padding: 7px 10px; cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><span style=\"font-weight: 700; font-size: 0.875rem; cursor: auto; color: inherit;\">27 to &gt;24.29 pts<\/span><\/div>\n<div style=\"padding-bottom: 0.5em; cursor: auto; color: inherit;\"><span style=\"font-weight: 700; font-size: 0.875rem; line-height: 1.25; cursor: auto; color: inherit;\">Exemplary<\/span><\/div>\n<p><span style=\"font-size: 0.875rem; line-height: 1.25; cursor: auto; color: inherit;\">Analyzed the strengths, weaknesses, opportunities, and threats for Lakeside Pediatric Hospital.<\/span><\/p>\n<div style=\"padding-bottom: 1rem; cursor: auto; color: inherit;\"><\/div>\n<div style=\"cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><\/div>\n<\/div>\n<\/div>\n<p><\/span><span style=\"cursor: auto; color: inherit;\"><\/p>\n<div style=\"padding: 7px 10px; cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><span style=\"font-weight: 700; font-size: 0.875rem; cursor: auto; color: inherit;\">24.29 to &gt;21.59 pts<\/span><\/div>\n<div style=\"padding-bottom: 0.5em; cursor: auto; color: inherit;\"><span style=\"font-weight: 700; font-size: 0.875rem; line-height: 1.25; cursor: auto; color: inherit;\">Competent<\/span><\/div>\n<p><span style=\"font-size: 0.875rem; line-height: 1.25; cursor: auto; color: inherit;\">Analyzed the strengths, weaknesses, opportunities, and threats for Lakeside Pediatric Hospital, but 2\u20133 elements of the analysis were irrelevant or lacked detail.<\/span><\/p>\n<div style=\"padding-bottom: 1rem; cursor: auto; color: inherit;\"><\/div>\n<div style=\"cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><\/div>\n<\/div>\n<\/div>\n<p><\/span><span style=\"cursor: auto; color: inherit;\"><\/p>\n<div style=\"padding: 7px 10px; cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><span style=\"font-weight: 700; font-size: 0.875rem; cursor: auto; color: inherit;\">21.59 to &gt;18.89 pts<\/span><\/div>\n<div style=\"padding-bottom: 0.5em; cursor: auto; color: inherit;\"><span style=\"font-weight: 700; font-size: 0.875rem; line-height: 1.25; cursor: auto; color: inherit;\">Needs Improvement<\/span><\/div>\n<p><span style=\"font-size: 0.875rem; line-height: 1.25; cursor: auto; color: inherit;\">Analyzed the strengths, weaknesses, opportunities, and threats for Lakeside Pediatric Hospital, but 4\u20135 elements of the analysis were irrelevant or lacked detail.<\/span><\/p>\n<div style=\"padding-bottom: 1rem; cursor: auto; color: inherit;\"><\/div>\n<div style=\"cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><\/div>\n<\/div>\n<\/div>\n<p><\/span><span style=\"cursor: auto; color: inherit;\"><\/p>\n<div style=\"padding: 7px 10px; cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><span style=\"font-weight: 700; font-size: 0.875rem; cursor: auto; color: inherit;\">18.89 to &gt;0 pts<\/span><\/div>\n<div style=\"padding-bottom: 0.5em; cursor: auto; color: inherit;\"><span style=\"font-weight: 700; font-size: 0.875rem; line-height: 1.25; cursor: auto; color: inherit;\">Unacceptable<\/span><\/div>\n<p><span style=\"font-size: 0.875rem; line-height: 1.25; cursor: auto; color: inherit;\">Did not create a SWOT analysis.<\/span><\/p>\n<div style=\"padding-bottom: 1rem; cursor: auto; color: inherit;\"><\/div>\n<div style=\"cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><\/div>\n<\/div>\n<\/div>\n<p><\/span><\/span><\/div>\n<\/td>\n<td style=\"padding: 7px 10px; font-size: 1rem; line-height: 1.3; cursor: auto; color: inherit;\" data-testid=\"criterion-points\">\n<div style=\"cursor: auto; color: inherit;\">\/ 27 pts<\/div>\n<\/td>\n<\/tr>\n<tr style=\"cursor: auto; color: inherit;\" data-testid=\"rubric-criterion\">\n<th style=\"padding: 7px 10px 14px; font-size: 1rem; line-height: 1.3; cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><span style=\"font-weight: 400; font-size: 0.875rem; cursor: auto; color: inherit;\">Goals and Strategies. Outline your goals and the marketing strategies to achieve those goals.<\/span><\/div>\n<div style=\"cursor: auto; color: inherit;\"><\/div>\n<\/th>\n<td style=\"padding: 7px 10px; font-size: 1rem; line-height: 1.3; cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\"><\/p>\n<div style=\"padding: 7px 10px; cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><span style=\"font-weight: 700; font-size: 0.875rem; cursor: auto; color: inherit;\">27 to &gt;24.29 pts<\/span><\/div>\n<div style=\"padding-bottom: 0.5em; cursor: auto; color: inherit;\"><span style=\"font-weight: 700; font-size: 0.875rem; line-height: 1.25; cursor: auto; color: inherit;\">Exemplary<\/span><\/div>\n<p><span style=\"font-size: 0.875rem; line-height: 1.25; cursor: auto; color: inherit;\">Outlined your goals and the marketing strategies to achieve those goals.<\/span><\/p>\n<div style=\"padding-bottom: 1rem; cursor: auto; color: inherit;\"><\/div>\n<div style=\"cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><\/div>\n<\/div>\n<\/div>\n<p><\/span><span style=\"cursor: auto; color: inherit;\"><\/p>\n<div style=\"padding: 7px 10px; cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><span style=\"font-weight: 700; font-size: 0.875rem; cursor: auto; color: inherit;\">24.29 to &gt;21.59 pts<\/span><\/div>\n<div style=\"padding-bottom: 0.5em; cursor: auto; color: inherit;\"><span style=\"font-weight: 700; font-size: 0.875rem; line-height: 1.25; cursor: auto; color: inherit;\">Competent<\/span><\/div>\n<p><span style=\"font-size: 0.875rem; line-height: 1.25; cursor: auto; color: inherit;\">Outlined your goals and the marketing strategies to achieve those goals, but 2\u20133 of those goals or strategies were irrelevant or lacked detail.<\/span><\/p>\n<div style=\"padding-bottom: 1rem; cursor: auto; color: inherit;\"><\/div>\n<div style=\"cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><\/div>\n<\/div>\n<\/div>\n<p><\/span><span style=\"cursor: auto; color: inherit;\"><\/p>\n<div style=\"padding: 7px 10px; cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><span style=\"font-weight: 700; font-size: 0.875rem; cursor: auto; color: inherit;\">21.59 to &gt;18.89 pts<\/span><\/div>\n<div style=\"padding-bottom: 0.5em; cursor: auto; color: inherit;\"><span style=\"font-weight: 700; font-size: 0.875rem; line-height: 1.25; cursor: auto; color: inherit;\">Needs Improvement<\/span><\/div>\n<p><span style=\"font-size: 0.875rem; line-height: 1.25; cursor: auto; color: inherit;\">Listed your goals but did not outline the marketing strategies to achieve those goals.<\/span><\/p>\n<div style=\"padding-bottom: 1rem; cursor: auto; color: inherit;\"><\/div>\n<div style=\"cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><\/div>\n<\/div>\n<\/div>\n<p><\/span><span style=\"cursor: auto; color: inherit;\"><\/p>\n<div style=\"padding: 7px 10px; cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><span style=\"font-weight: 700; font-size: 0.875rem; cursor: auto; color: inherit;\">18.89 to &gt;0 pts<\/span><\/div>\n<div style=\"padding-bottom: 0.5em; cursor: auto; color: inherit;\"><span style=\"font-weight: 700; font-size: 0.875rem; line-height: 1.25; cursor: auto; color: inherit;\">Unacceptable<\/span><\/div>\n<p><span style=\"font-size: 0.875rem; line-height: 1.25; cursor: auto; color: inherit;\">Did not list goals or the marketing strategies to achieve those goals.<\/span><\/p>\n<div style=\"padding-bottom: 1rem; cursor: auto; color: inherit;\"><\/div>\n<div style=\"cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><\/div>\n<\/div>\n<\/div>\n<p><\/span><\/span><\/div>\n<\/td>\n<td style=\"padding: 7px 10px; font-size: 1rem; line-height: 1.3; cursor: auto; color: inherit;\" data-testid=\"criterion-points\">\n<div style=\"cursor: auto; color: inherit;\">\/ 27 pts<\/div>\n<\/td>\n<\/tr>\n<tr style=\"cursor: auto; color: inherit;\" data-testid=\"rubric-criterion\">\n<th style=\"padding: 7px 10px 14px; font-size: 1rem; line-height: 1.3; cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><span style=\"font-weight: 400; font-size: 0.875rem; cursor: auto; color: inherit;\">Marketing Budget. Describe your proposed marketing budget, including the costs for advertising and methods you plan to use to advertise.<\/span><\/div>\n<div style=\"cursor: auto; color: inherit;\"><\/div>\n<\/th>\n<td style=\"padding: 7px 10px; font-size: 1rem; line-height: 1.3; cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\"><\/p>\n<div style=\"padding: 7px 10px; cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><span style=\"font-weight: 700; font-size: 0.875rem; cursor: auto; color: inherit;\">27 to &gt;24.29 pts<\/span><\/div>\n<div style=\"padding-bottom: 0.5em; cursor: auto; color: inherit;\"><span style=\"font-weight: 700; font-size: 0.875rem; line-height: 1.25; cursor: auto; color: inherit;\">Exemplary<\/span><\/div>\n<p><span style=\"font-size: 0.875rem; line-height: 1.25; cursor: auto; color: inherit;\">Described your proposed marketing budget, including the costs for advertising and methods you plan to use to advertise.<\/span><\/p>\n<div style=\"padding-bottom: 1rem; cursor: auto; color: inherit;\"><\/div>\n<div style=\"cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><\/div>\n<\/div>\n<\/div>\n<p><\/span><span style=\"cursor: auto; color: inherit;\"><\/p>\n<div style=\"padding: 7px 10px; cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><span style=\"font-weight: 700; font-size: 0.875rem; cursor: auto; color: inherit;\">24.29 to &gt;21.59 pts<\/span><\/div>\n<div style=\"padding-bottom: 0.5em; cursor: auto; color: inherit;\"><span style=\"font-weight: 700; font-size: 0.875rem; line-height: 1.25; cursor: auto; color: inherit;\">Competent<\/span><\/div>\n<p><span style=\"font-size: 0.875rem; line-height: 1.25; cursor: auto; color: inherit;\">Described your proposed marketing budget, but with 1\u20132 errors or omissions on including the costs for advertising and methods you plan to use to advertise.<\/span><\/p>\n<div style=\"padding-bottom: 1rem; cursor: auto; color: inherit;\"><\/div>\n<div style=\"cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><\/div>\n<\/div>\n<\/div>\n<p><\/span><span style=\"cursor: auto; color: inherit;\"><\/p>\n<div style=\"padding: 7px 10px; cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><span style=\"font-weight: 700; font-size: 0.875rem; cursor: auto; color: inherit;\">21.59 to &gt;18.89 pts<\/span><\/div>\n<div style=\"padding-bottom: 0.5em; cursor: auto; color: inherit;\"><span style=\"font-weight: 700; font-size: 0.875rem; line-height: 1.25; cursor: auto; color: inherit;\">Needs Improvement<\/span><\/div>\n<p><span style=\"font-size: 0.875rem; line-height: 1.25; cursor: auto; color: inherit;\">Described your proposed marketing budget, but with 3\u20134 errors or omissions on including the costs for advertising and methods you plan to use to advertise.<\/span><\/p>\n<div style=\"padding-bottom: 1rem; cursor: auto; color: inherit;\"><\/div>\n<div style=\"cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><\/div>\n<\/div>\n<\/div>\n<p><\/span><span style=\"cursor: auto; color: inherit;\"><\/p>\n<div style=\"padding: 7px 10px; cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><span style=\"font-weight: 700; font-size: 0.875rem; cursor: auto; color: inherit;\">18.89 to &gt;0 pts<\/span><\/div>\n<div style=\"padding-bottom: 0.5em; cursor: auto; color: inherit;\"><span style=\"font-weight: 700; font-size: 0.875rem; line-height: 1.25; cursor: auto; color: inherit;\">Unacceptable<\/span><\/div>\n<p><span style=\"font-size: 0.875rem; line-height: 1.25; cursor: auto; color: inherit;\">Did not describe your proposed marketing budget.<\/span><\/p>\n<div style=\"padding-bottom: 1rem; cursor: auto; color: inherit;\"><\/div>\n<div style=\"cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><\/div>\n<\/div>\n<\/div>\n<p><\/span><\/span><\/div>\n<\/td>\n<td style=\"padding: 7px 10px; font-size: 1rem; line-height: 1.3; cursor: auto; color: inherit;\" data-testid=\"criterion-points\">\n<div style=\"cursor: auto; color: inherit;\">\/ 27 pts<\/div>\n<\/td>\n<\/tr>\n<tr style=\"cursor: auto; color: inherit;\" data-testid=\"rubric-criterion\">\n<th style=\"padding: 7px 10px 14px; font-size: 1rem; line-height: 1.3; cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><span style=\"font-weight: 400; font-size: 0.875rem; cursor: auto; color: inherit;\">Marketing Implementation Plan. Describe your marketing implementation plan, with details about your action plan and timeline to achieve the steps in your marketing plan.<\/span><\/div>\n<div style=\"cursor: auto; color: inherit;\"><\/div>\n<\/th>\n<td style=\"padding: 7px 10px; font-size: 1rem; line-height: 1.3; cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\"><\/p>\n<div style=\"padding: 7px 10px; cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><span style=\"font-weight: 700; font-size: 0.875rem; cursor: auto; color: inherit;\">19.5 to &gt;17.54 pts<\/span><\/div>\n<div style=\"padding-bottom: 0.5em; cursor: auto; color: inherit;\"><span style=\"font-weight: 700; font-size: 0.875rem; line-height: 1.25; cursor: auto; color: inherit;\">Exemplary<\/span><\/div>\n<p><span style=\"font-size: 0.875rem; line-height: 1.25; cursor: auto; color: inherit;\">Described your marketing implementation plan, with details about your action plan and timeline to achieve the steps in your marketing plan.<\/span><\/p>\n<div style=\"padding-bottom: 1rem; cursor: auto; color: inherit;\"><\/div>\n<div style=\"cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><\/div>\n<\/div>\n<\/div>\n<p><\/span><span style=\"cursor: auto; color: inherit;\"><\/p>\n<div style=\"padding: 7px 10px; cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><span style=\"font-weight: 700; font-size: 0.875rem; cursor: auto; color: inherit;\">17.54 to &gt;15.59 pts<\/span><\/div>\n<div style=\"padding-bottom: 0.5em; cursor: auto; color: inherit;\"><span style=\"font-weight: 700; font-size: 0.875rem; line-height: 1.25; cursor: auto; color: inherit;\">Competent<\/span><\/div>\n<p><span style=\"font-size: 0.875rem; line-height: 1.25; cursor: auto; color: inherit;\">Described your marketing implementation plan, but with 2\u20133 errors or omissions on details about your action plan and timeline to achieve the steps in your marketing plan.<\/span><\/p>\n<div style=\"padding-bottom: 1rem; cursor: auto; color: inherit;\"><\/div>\n<div style=\"cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><\/div>\n<\/div>\n<\/div>\n<p><\/span><span style=\"cursor: auto; color: inherit;\"><\/p>\n<div style=\"padding: 7px 10px; cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><span style=\"font-weight: 700; font-size: 0.875rem; cursor: auto; color: inherit;\">15.59 to &gt;13.64 pts<\/span><\/div>\n<div style=\"padding-bottom: 0.5em; cursor: auto; color: inherit;\"><span style=\"font-weight: 700; font-size: 0.875rem; line-height: 1.25; cursor: auto; color: inherit;\">Needs Improvement<\/span><\/div>\n<p><span style=\"font-size: 0.875rem; line-height: 1.25; cursor: auto; color: inherit;\">Described your marketing implementation plan, but with 4\u20135 errors or omissions on details about your action plan and timeline to achieve the steps in your marketing plan.<\/span><\/p>\n<div style=\"padding-bottom: 1rem; cursor: auto; color: inherit;\"><\/div>\n<div style=\"cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><\/div>\n<\/div>\n<\/div>\n<p><\/span><span style=\"cursor: auto; color: inherit;\"><\/p>\n<div style=\"padding: 7px 10px; cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><span style=\"font-weight: 700; font-size: 0.875rem; cursor: auto; color: inherit;\">13.64 to &gt;0 pts<\/span><\/div>\n<div style=\"padding-bottom: 0.5em; cursor: auto; color: inherit;\"><span style=\"font-weight: 700; font-size: 0.875rem; line-height: 1.25; cursor: auto; color: inherit;\">Unacceptable<\/span><\/div>\n<p><span style=\"font-size: 0.875rem; line-height: 1.25; cursor: auto; color: inherit;\">Did not describe your marketing implementation plan.<\/span><\/p>\n<div style=\"padding-bottom: 1rem; cursor: auto; color: inherit;\"><\/div>\n<div style=\"cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><\/div>\n<\/div>\n<\/div>\n<p><\/span><\/span><\/div>\n<\/td>\n<td style=\"padding: 7px 10px; font-size: 1rem; line-height: 1.3; cursor: auto; color: inherit;\" data-testid=\"criterion-points\">\n<div style=\"cursor: auto; color: inherit;\">\/ 19.5 pts<\/div>\n<\/td>\n<\/tr>\n<tr style=\"cursor: auto; color: inherit;\" data-testid=\"rubric-criterion\">\n<th style=\"padding: 7px 10px 14px; font-size: 1rem; line-height: 1.3; cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><span style=\"font-weight: 400; font-size: 0.875rem; cursor: auto; color: inherit;\">Use three credible, relevant, and appropriate sources to support your writing.<\/span><\/div>\n<div style=\"cursor: auto; color: inherit;\"><\/div>\n<\/th>\n<td style=\"padding: 7px 10px; font-size: 1rem; line-height: 1.3; cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\"><\/p>\n<div style=\"padding: 7px 10px; cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><span style=\"font-weight: 700; font-size: 0.875rem; cursor: auto; color: inherit;\">7.5 to &gt;6.74 pts<\/span><\/div>\n<div style=\"padding-bottom: 0.5em; cursor: auto; color: inherit;\"><span style=\"font-weight: 700; font-size: 0.875rem; line-height: 1.25; cursor: auto; color: inherit;\">Exemplary<\/span><\/div>\n<p><span style=\"font-size: 0.875rem; line-height: 1.25; cursor: auto; color: inherit;\">Used three credible, relevant, and appropriate sources to support your writing.<\/span><\/p>\n<div style=\"padding-bottom: 1rem; cursor: auto; color: inherit;\"><\/div>\n<div style=\"cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><\/div>\n<\/div>\n<\/div>\n<p><\/span><span style=\"cursor: auto; color: inherit;\"><\/p>\n<div style=\"padding: 7px 10px; cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><span style=\"font-weight: 700; font-size: 0.875rem; cursor: auto; color: inherit;\">6.74 to &gt;5.99 pts<\/span><\/div>\n<div style=\"padding-bottom: 0.5em; cursor: auto; color: inherit;\"><span style=\"font-weight: 700; font-size: 0.875rem; line-height: 1.25; cursor: auto; color: inherit;\">Competent<\/span><\/div>\n<p><span style=\"font-size: 0.875rem; line-height: 1.25; cursor: auto; color: inherit;\">Used three sources, but 1\u20132 were not credible, relevant, or appropriate.<\/span><\/p>\n<div style=\"padding-bottom: 1rem; cursor: auto; color: inherit;\"><\/div>\n<div style=\"cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><\/div>\n<\/div>\n<\/div>\n<p><\/span><span style=\"cursor: auto; color: inherit;\"><\/p>\n<div style=\"padding: 7px 10px; cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><span style=\"font-weight: 700; font-size: 0.875rem; cursor: auto; color: inherit;\">5.99 to &gt;5.24 pts<\/span><\/div>\n<div style=\"padding-bottom: 0.5em; cursor: auto; color: inherit;\"><span style=\"font-weight: 700; font-size: 0.875rem; line-height: 1.25; cursor: auto; color: inherit;\">Needs Improvement<\/span><\/div>\n<p><span style=\"font-size: 0.875rem; line-height: 1.25; cursor: auto; color: inherit;\">Used fewer than three sources or sources were not credible, relevant, or appropriate.<\/span><\/p>\n<div style=\"padding-bottom: 1rem; cursor: auto; color: inherit;\"><\/div>\n<div style=\"cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><\/div>\n<\/div>\n<\/div>\n<p><\/span><span style=\"cursor: auto; color: inherit;\"><\/p>\n<div style=\"padding: 7px 10px; cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><span style=\"font-weight: 700; font-size: 0.875rem; cursor: auto; color: inherit;\">5.24 to &gt;0 pts<\/span><\/div>\n<div style=\"padding-bottom: 0.5em; cursor: auto; color: inherit;\"><span style=\"font-weight: 700; font-size: 0.875rem; line-height: 1.25; cursor: auto; color: inherit;\">Unacceptable<\/span><\/div>\n<p><span style=\"font-size: 0.875rem; line-height: 1.25; cursor: auto; color: inherit;\">No references provided.<\/span><\/p>\n<div style=\"padding-bottom: 1rem; cursor: auto; color: inherit;\"><\/div>\n<div style=\"cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><\/div>\n<\/div>\n<\/div>\n<p><\/span><\/span><\/div>\n<\/td>\n<td style=\"padding: 7px 10px; font-size: 1rem; line-height: 1.3; cursor: auto; color: inherit;\" data-testid=\"criterion-points\">\n<div style=\"cursor: auto; color: inherit;\">\/ 7.5 pts<\/div>\n<\/td>\n<\/tr>\n<tr style=\"cursor: auto; color: inherit;\" data-testid=\"rubric-criterion\">\n<th style=\"padding: 7px 10px 14px; font-size: 1rem; line-height: 1.3; cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><span style=\"font-weight: 400; font-size: 0.875rem; cursor: auto; color: inherit;\">Writing contains accurate grammar, mechanics, and spelling in accordance with SWS style.<\/span><\/div>\n<div style=\"cursor: auto; color: inherit;\"><\/div>\n<\/th>\n<td style=\"padding: 7px 10px; font-size: 1rem; line-height: 1.3; cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\"><\/p>\n<div style=\"padding: 7px 10px; cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><span style=\"font-weight: 700; font-size: 0.875rem; cursor: auto; color: inherit;\">7.5 to &gt;6.74 pts<\/span><\/div>\n<div style=\"padding-bottom: 0.5em; cursor: auto; color: inherit;\"><span style=\"font-weight: 700; font-size: 0.875rem; line-height: 1.25; cursor: auto; color: inherit;\">Exemplary<\/span><\/div>\n<p><span style=\"font-size: 0.875rem; line-height: 1.25; cursor: auto; color: inherit;\">Writing contains accurate grammar, mechanics, and spelling in accordance with SWS style.<\/span><\/p>\n<div style=\"padding-bottom: 1rem; cursor: auto; color: inherit;\"><\/div>\n<div style=\"cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><\/div>\n<\/div>\n<\/div>\n<p><\/span><span style=\"cursor: auto; color: inherit;\"><\/p>\n<div style=\"padding: 7px 10px; cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><span style=\"font-weight: 700; font-size: 0.875rem; cursor: auto; color: inherit;\">6.74 to &gt;5.99 pts<\/span><\/div>\n<div style=\"padding-bottom: 0.5em; cursor: auto; color: inherit;\"><span style=\"font-weight: 700; font-size: 0.875rem; line-height: 1.25; cursor: auto; color: inherit;\">Competent<\/span><\/div>\n<p><span style=\"font-size: 0.875rem; line-height: 1.25; cursor: auto; color: inherit;\">Writing contains 1\u20132 errors in grammar, mechanics, spelling, and\/or the application of SWS style.<\/span><\/p>\n<div style=\"padding-bottom: 1rem; cursor: auto; color: inherit;\"><\/div>\n<div style=\"cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><\/div>\n<\/div>\n<\/div>\n<p><\/span><span style=\"cursor: auto; color: inherit;\"><\/p>\n<div style=\"padding: 7px 10px; cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><span style=\"font-weight: 700; font-size: 0.875rem; cursor: auto; color: inherit;\">5.99 to &gt;5.24 pts<\/span><\/div>\n<div style=\"padding-bottom: 0.5em; cursor: auto; color: inherit;\"><span style=\"font-weight: 700; font-size: 0.875rem; line-height: 1.25; cursor: auto; color: inherit;\">Needs Improvement<\/span><\/div>\n<p><span style=\"font-size: 0.875rem; line-height: 1.25; cursor: auto; color: inherit;\">Writing contains 3\u20134 errors in grammar, mechanics, spelling, and\/or the application of SWS style.<\/span><\/p>\n<div style=\"padding-bottom: 1rem; cursor: auto; color: inherit;\"><\/div>\n<div style=\"cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><\/div>\n<\/div>\n<\/div>\n<p><\/span><span style=\"cursor: auto; color: inherit;\"><\/p>\n<div style=\"padding: 7px 10px; cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><span style=\"font-weight: 700; font-size: 0.875rem; cursor: auto; color: inherit;\">5.24 to &gt;0 pts<\/span><\/div>\n<div style=\"padding-bottom: 0.5em; cursor: auto; color: inherit;\"><span style=\"font-weight: 700; font-size: 0.875rem; line-height: 1.25; cursor: auto; color: inherit;\">Unacceptable<\/span><\/div>\n<p><span style=\"font-size: 0.875rem; line-height: 1.25; cursor: auto; color: inherit;\">Writing contains more than four errors in grammar, mechanics, spelling, and\/or the application of SWS style.<\/span><\/p>\n<div style=\"padding-bottom: 1rem; cursor: auto; color: inherit;\"><\/div>\n<div style=\"cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><\/div>\n<\/div>\n<\/div>\n<p><\/span><\/span><\/div>\n<\/td>\n<td style=\"padding: 7px 10px; font-size: 1rem; line-height: 1.3; cursor: auto; color: inherit;\" data-testid=\"criterion-points\">\n<div style=\"cursor: auto; color: inherit;\">\/ 7.5 pts<\/div>\n<\/td>\n<\/tr>\n<tr style=\"cursor: auto; color: inherit;\">\n<td style=\"padding: 7px 10px; font-size: 1rem; line-height: 1.3; cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\"><br style=\"cursor: auto; color: inherit;\"><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Your plan should be 6-7 pages, including the title page and Sources page. It should include the following sections: Overview.&nbsp;Create an overview of the target market using market segmentation that identifies and defines your target market. Competitive Analysis.&nbsp;Create a competitive analysis that defines the competitors in your area by using Lehmann and Winer&#8217;s Level of [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[21],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/26653"}],"collection":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/comments?post=26653"}],"version-history":[{"count":0,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/26653\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/media?parent=26653"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/disciplines?post=26653"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/paper_types?post=26653"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/tagged?post=26653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}