i have to conduct a marketing mix evaluation (i.e. discuss the 4Ps or more Ps) of what is offered or
manufactured by a firm of my choice and propose future marketing mix moves.
i am required to choose a real firm (if we agree i will send you more info and data for my firm and the marketing mix) and
analyse and evaluate the marketing mix of the company.
i must also identify the reasons why the company follows the particular marketing mix. Theory must also
be included and i must try to connect theory with practice.
i should also give your own suggestions \/ proposals (per marketing mix element) as to what the company
can do in the future.
What is important is to show that i have understood the basic theories behind marketing and apply them to
a real-life example.
the report should be written as two (2) distinctive sections:
– evaluation of the existing marketing mix of the company using the selected model
(approximately 70% of the whole report)
– justified proposals for each of the marketing mix elements
(approximately 30% of the whole report)
-to do is a critical evaluation of the existing marketing
mix of the chosen firm. NOT simply present the mix and fall into the trap of simply describing the technical
characteristics of the products that are offered.
Coursework should be 2,500 words long (excluding tables, graphs, spreadsheets, executive summary and
reference list).-20 recent references minimum- academic and industry related
report should be written using the Times New Roman
font at a size of 12 and with 1.5 spacing between lines. There should be clear spacing between paragraphs,
sections and subsections.
Structure:
\uf0a7 Executive Summary
\uf0a7 Table of Contents
\uf0a7 Introduction
\uf0a7 Marketing mix evaluation
\uf0a7 Marketing mix proposals
\uf0a7 Conclusion(s)
\uf0a7 References \u2013 utilize the Harvard Reference System
\uf0a7 Appendices \u2013 optional
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