{"id":26323,"date":"2024-05-21T00:19:47","date_gmt":"2024-05-21T00:19:47","guid":{"rendered":"https:\/\/www.writemyessays.app\/blog\/questions\/develop-a-brand-presentation-of-8-12-slides-for-a-new-pet-food-product-or-new-product-or-line-extension-at-your-employer-or-future-employer-using-the-speakers-notes-sections-of-each-slide\/"},"modified":"2024-05-21T00:19:47","modified_gmt":"2024-05-21T00:19:47","slug":"develop-a-brand-presentation-of-8-12-slides-for-a-new-pet-food-product-or-new-product-or-line-extension-at-your-employer-or-future-employer-using-the-speakers-notes-sections-of-each-slide","status":"publish","type":"questions","link":"https:\/\/www.writemyessays.app\/blog\/questions\/develop-a-brand-presentation-of-8-12-slides-for-a-new-pet-food-product-or-new-product-or-line-extension-at-your-employer-or-future-employer-using-the-speakers-notes-sections-of-each-slide\/","title":{"rendered":"Develop a brand presentation of 8\u201312 slides for a new pet food product (or new product or line extension at your employer or future employer), using the speaker&#8217;s notes sections of each slide to expand your talking points."},"content":{"rendered":"<p><span style=\"cursor: auto; color: inherit;\">Branding is a means of di\ufb00erentiating a product from its competitors. Branding is an important aspect of marketing because it provides a distinctive identity to a product or family of products that sets it apart from competitors. This assessment&nbsp;introduces the concept of brands and discusses the various ways marketers position their products within the brand structure. By the end of the assessment, you may look at branding and products a bit di\ufb00erently than you do right now!&nbsp;<\/span><span style=\"cursor: auto; color: inherit;\">In Assessment 1 you chose a company and product to market and created a basic marketing plan. Now, you will create a brand presentation slide deck for that product.<\/span><\/p>\n<div><span style=\"cursor: auto; color: inherit;\"><br \/><\/span><\/div>\n<div><span style=\"cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\">The Vice President of Marketing at MSH Brands (<\/span><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">or<\/strong><span style=\"cursor: auto; color: inherit;\">&nbsp;at your employer or future employer company) was impressed with your marketing plan submitted in Assessment 1. They have now asked you to develop a brand presentation based on this work.<\/span><br \/><\/span><\/div>\n<div><span style=\"cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\"><br \/><\/span><\/span><\/div>\n<div><span style=\"cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\">You are a Brand Manager at MSH Brands (<\/span><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">or<\/strong><span style=\"cursor: auto; color: inherit;\">&nbsp;at your employer or future employer company). You are being asked to develop a brand presentation for a new pet food product (or new product or line extension at your employer or future employer.)<\/span><br \/><\/span><\/span><\/div>\n<div><span style=\"cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\"><br \/><\/span><\/span><\/span><\/div>\n<div><span style=\"cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\"><\/p>\n<h2 style=\"margin: -1px 0px 0px; font-weight: 700; font-size: 24px; line-height: 30px; cursor: auto;\">Requirements<\/h2>\n<div style=\"padding: 15px 46px; cursor: auto; color: inherit;\" aria-labelledby=\"hlwfn48tb62\">\n<p style=\"margin: 12px 0px; cursor: auto; color: inherit;\">Develop a brand presentation including the following elements based on your research, building on your work submitted in Assessment 1. Develop a PowerPoint presentation of 8\u201312 slides that synthesize the work, using the speaker&#8217;s notes sections of each slide to expand your talking points. Be sure your presentation includes:<\/p>\n<ul style=\"margin-right: 0px; margin-bottom: 6px; margin-left: 25px; cursor: auto; color: inherit;\">\n<li style=\"cursor: auto; color: inherit;\">Title Slide.<\/li>\n<li style=\"cursor: auto; color: inherit;\">Product Overview.<\/li>\n<li style=\"cursor: auto; color: inherit;\">Market Objectives.<\/li>\n<li style=\"cursor: auto; color: inherit;\">Marketing Mix.<\/li>\n<li style=\"cursor: auto; color: inherit;\">References.<\/li>\n<\/ul>\n<p style=\"margin: 12px 0px; cursor: auto; color: inherit;\">Your presentation should answer the following:<\/p>\n<ul style=\"margin-right: 0px; margin-bottom: 6px; margin-left: 25px; cursor: auto; color: inherit;\">\n<li style=\"cursor: auto; color: inherit;\">What is the brand name for the product?<\/li>\n<li style=\"cursor: auto; color: inherit;\">What role does the new product play in the brand portfolio? Optional: For fun, you might create a logo or packaging for your product.<\/li>\n<li style=\"cursor: auto; color: inherit;\">Who is the target market?<\/li>\n<li style=\"cursor: auto; color: inherit;\">Who are the main competitors and what strengths do they have that you must compete against?<\/li>\n<li style=\"cursor: auto; color: inherit;\">What will be the new product\u2019s objectives (create greater customer loyalty, increase trials, expand usage among current users, support trade relations)?<\/li>\n<li style=\"cursor: auto; color: inherit;\">What will be the new product position? How will it complement the objectives?<\/li>\n<\/ul>\n<p style=\"margin: 12px 0px; cursor: auto; color: inherit;\">Describe at least 2\u20133 of the 8Ps that you did not mention in the previous assessment, discussing how they will complement the objectives. Refer to<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><a style=\"cursor: auto;\" data-api-returntype=\"File\" data-api-endpoint=\"https:\/\/courseroom.capella.edu\/api\/v1\/courses\/14118\/files\/2219376\">Marketing Basics: The 8Ps, Positioning Statements, and SMART Objectives [PDF]<\/a>.<\/p>\n<p style=\"margin: 12px 0px; cursor: auto; color: inherit;\">Use and cite at least 3 sources, in APA format. Use<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><a style=\"cursor: auto;\"><span style=\"cursor: auto; color: inherit;\">Academic Writer<\/span><\/a><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>for guidance in citing sources in proper APA style. See the<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><a style=\"cursor: auto;\"><span style=\"cursor: auto; color: inherit;\">Writing Center<\/span><\/a><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>for more APA resources specific to your degree level.<\/p>\n<p style=\"margin: 12px 0px; cursor: auto; color: inherit;\"><\/p>\n<ul style=\"margin-right: 0px; margin-bottom: 6px; margin-left: 25px; cursor: auto; color: inherit;\">\n<li style=\"cursor: auto; color: inherit;\">PowerPoint presentation. For help with PowerPoint, review these resources:\n<ul style=\"margin-right: 0px; margin-left: 25px; cursor: auto; color: inherit;\">\n<li style=\"cursor: auto; color: inherit;\"><a style=\"cursor: auto;\"><span style=\"cursor: auto; color: inherit;\">PowerPoint Tips and Tutorials<\/span><\/a>.<\/li>\n<li style=\"cursor: auto; color: inherit;\"><a style=\"cursor: auto;\"><span style=\"cursor: auto; color: inherit;\">Guidelines for Effective PowerPoint Presentations [PPTX]<\/span><\/a>.<\/li>\n<\/ul>\n<\/li>\n<li style=\"cursor: auto; color: inherit;\">8\u201312 slides (in addition to the title and references slides).<\/li>\n<li style=\"cursor: auto; color: inherit;\">Include additional details on each slide in the speaker\u2019s notes section.<\/li>\n<li style=\"cursor: auto; color: inherit;\">Additional requirements:\n<ul style=\"margin-right: 0px; margin-left: 25px; cursor: auto; color: inherit;\">\n<li style=\"cursor: auto; color: inherit;\">Title slide.<\/li>\n<li style=\"cursor: auto; color: inherit;\">References slide.<\/li>\n<li style=\"cursor: auto; color: inherit;\">APA-formatted references from at least five sources. Use<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><a style=\"cursor: auto;\"><span style=\"cursor: auto; color: inherit;\">Academic Writer<\/span><\/a><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>for guidance in citing sources in proper APA style. See the<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><a style=\"cursor: auto;\"><span style=\"cursor: auto; color: inherit;\">Writing Center<\/span><\/a><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>for more APA resources specific to your degree level.<\/li>\n<li style=\"cursor: auto; color: inherit;\">Be sure you consider the audience<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n<p><\/span><\/span><\/span><\/div>\n<div><span style=\"cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\"><br \/><\/span><\/span><\/div>\n<div><span style=\"cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\"><br \/><\/span><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Branding is a means of di\ufb00erentiating a product from its competitors. Branding is an important aspect of marketing because it provides a distinctive identity to a product or family of products that sets it apart from competitors. This assessment&nbsp;introduces the concept of brands and discusses the various ways marketers position their products within the brand [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[9],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/26323"}],"collection":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/comments?post=26323"}],"version-history":[{"count":0,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/26323\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/media?parent=26323"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/disciplines?post=26323"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/paper_types?post=26323"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/tagged?post=26323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}