{"id":26061,"date":"2024-05-17T17:57:27","date_gmt":"2024-05-17T17:57:27","guid":{"rendered":"https:\/\/www.writemyessays.app\/blog\/questions\/the-last-semicentennials-b2b-sales-marketing-and-customer-experience-are-outdated-revenue-functions-are-now-converging\/"},"modified":"2024-05-17T17:57:27","modified_gmt":"2024-05-17T17:57:27","slug":"the-last-semicentennials-b2b-sales-marketing-and-customer-experience-are-outdated-revenue-functions-are-now-converging","status":"publish","type":"questions","link":"https:\/\/www.writemyessays.app\/blog\/questions\/the-last-semicentennials-b2b-sales-marketing-and-customer-experience-are-outdated-revenue-functions-are-now-converging\/","title":{"rendered":"The last semicentennial&#8217;s B2B sales, marketing, and customer experience are outdated. Revenue functions are now converging."},"content":{"rendered":"<div style=\"padding: 16px; cursor: auto; color: inherit;\">\n<div style=\"font-size: 12px; line-height: 16px; cursor: auto; color: inherit;\">According to Forrester Research, more than 90% of enterprise AI decision-makers globally intend to employ generative AI for internal and customer-facing applications. The present skill set limits, the inability and fear of moving faster, and the current systematic data silos are enormous impediments. Companies must shift to a data-product-centric approach and eliminate customer-facing data silos. Revenue product data roles that serve as customer ambassadors and data curators will assist commercial leaders in maximizing short-term gains while adhering to their long-term plans.&nbsp;<\/div>\n<div style=\"font-size: 12px; line-height: 16px; cursor: auto; color: inherit;\"><\/div>\n<div style=\"font-size: 12px; line-height: 16px; cursor: auto; color: inherit;\">Please notice the comments on the side of the document, as they are quite self-explanatory. Additional comments: 1. has to be much &#8220;crispier.&#8221; 2. Any references to research has to be inside the text (as is now) 3. &#8221; I got a little lost one some of the key ideas\u2014data product, organizational transformation, etc.\u2014and then wondering about the AI connection, etc. I feel like you are packing a lot of dense points into one bullet, so would try to make these more succinct. Feel free to add more evidence, report references, etc from existing research. &#8220;<\/div>\n<\/div>\n<div style=\"padding: 16px; cursor: auto; color: inherit;\">\n<div style=\"font-weight: 800; font-size: 12px; line-height: 16px; cursor: auto; color: inherit;\">Attachments<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>According to Forrester Research, more than 90% of enterprise AI decision-makers globally intend to employ generative AI for internal and customer-facing applications. The present skill set limits, the inability and fear of moving faster, and the current systematic data silos are enormous impediments. Companies must shift to a data-product-centric approach and eliminate customer-facing data silos. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[201],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/26061"}],"collection":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/comments?post=26061"}],"version-history":[{"count":0,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/26061\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/media?parent=26061"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/disciplines?post=26061"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/paper_types?post=26061"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/tagged?post=26061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}