{"id":25971,"date":"2024-05-16T23:27:54","date_gmt":"2024-05-16T23:27:54","guid":{"rendered":"https:\/\/www.writemyessays.app\/blog\/questions\/choose-one-commercial-at-least-30-seconds-in-length-and-assess-and-evaluate-the-ad-as-to-whether-it-persuades-its-audience-of-its-central-claim\/"},"modified":"2024-05-16T23:27:54","modified_gmt":"2024-05-16T23:27:54","slug":"choose-one-commercial-at-least-30-seconds-in-length-and-assess-and-evaluate-the-ad-as-to-whether-it-persuades-its-audience-of-its-central-claim","status":"publish","type":"questions","link":"https:\/\/www.writemyessays.app\/blog\/questions\/choose-one-commercial-at-least-30-seconds-in-length-and-assess-and-evaluate-the-ad-as-to-whether-it-persuades-its-audience-of-its-central-claim\/","title":{"rendered":"Choose one commercial, at least 30 seconds in length, and assess  and evaluate the ad as to whether it persuades its audience of its central claim."},"content":{"rendered":"<ul style=\"margin-right: 0px; margin-bottom: 6px; margin-left: 25px; cursor: auto; color: inherit;\">\n<li style=\"cursor: auto; color: inherit;\">4-5 pages (only papers with a MINIMUM of<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">4<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><span style=\"cursor: auto; color: inherit;\">full<\/span><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>pages<\/strong><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>can possibly receive a passing grade; anything shorter automatically fails&#8230; so<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">go for 4 1\/2 pages<\/strong>)<\/li>\n<li style=\"cursor: auto; color: inherit;\">Must analyze and<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><span style=\"cursor: auto; color: inherit;\"><em style=\"cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">evaluate<\/strong><\/em><\/span><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>(judge the effectiveness) one commercial of at least 30 seconds in length. That commercial must be properly cited in your paper.&nbsp; Note: your judgement of the effectiveness of the commercial is your<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">thesis<\/strong>, which you then prove through your detailed and exact analysis of the commercial.<\/li>\n<li style=\"cursor: auto; color: inherit;\">Must include two other sources, directly quoted (which means you &#8220;cite&#8221; them) inside the essay itself (with<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">MLA format<\/strong>).<\/li>\n<li style=\"cursor: auto; color: inherit;\">Must include<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">Works Cited<\/strong><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>page (with MLA format); this will include full information on the sources of the quotes you cited in the essay.&nbsp; NOTE: the Works Cited page is it&#8217;s own page, and does not count as part of the minimum page length&#8230; so if you write 4 1\/2 pages, and add the Works Cited page, then your whole document is actually 5 1\/2 pages.&nbsp; You are<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><span style=\"cursor: auto; color: inherit;\"><em style=\"cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">required<\/strong><\/em><\/span><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>to use and CITE<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><strong style=\"font-weight: bold; cursor: auto; color: inherit;\"><em style=\"cursor: auto; color: inherit;\">at least<\/em><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><span style=\"cursor: auto; color: inherit;\">three sources<\/span><\/strong><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>in the paper, and then use proper full citation on the Works Cited page for each source cited.&nbsp; In other words, you&#8217;ll need to not only look at the ad, but have at least two other sources you cite in your paper.&nbsp; So, you&#8217;ll need a little research.<\/li>\n<li style=\"cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">Thesis<\/strong><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>must focus on<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><u style=\"cursor: auto; color: inherit;\">the writer\u2019s<\/u><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>rhetorical appeals and each appeal&#8217;s effectiveness or not, not<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><u style=\"cursor: auto; color: inherit;\">your<\/u><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>own &#8220;overall opinion&#8221; of the commercial; you do make an evaluative judgement, though: are the rhetorical appeals used effectively on not?&nbsp; Then the body of the paper proves the thesis because you&#8217;ll analyze and explain the why effective or why not?<\/li>\n<li style=\"cursor: auto; color: inherit;\">Make sure your thesis specifically references the words<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><strong style=\"font-weight: bold; cursor: auto; color: inherit;\"><em style=\"cursor: auto; color: inherit;\">ethos<\/em><\/strong>,<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><strong style=\"font-weight: bold; cursor: auto; color: inherit;\"><em style=\"cursor: auto; color: inherit;\">pathos<\/em><\/strong>, and<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><strong style=\"font-weight: bold; cursor: auto; color: inherit;\"><em style=\"cursor: auto; color: inherit;\">logos<\/em><\/strong>.&nbsp; So, a thesis might say something like this:&nbsp; &#8220;<span style=\"cursor: auto; color: inherit;\">The X-Motor commercial called Find Your Wheels is weak on logos, but the ad does effectively use ethos and pathos, so overall it could convince a 40-year-old woman with a family to buy X-Motor.&#8221;<\/span><\/li>\n<li style=\"cursor: auto; color: inherit;\">Do not use \u201cI\u201d or &#8220;you&#8221; or focus on your personal response. Talk about the ad and \u201cthe audience\u201d and \u201cthe viewer\u201d instead.&nbsp;&nbsp;<\/li>\n<\/ul>\n<div style=\"cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\">So, remember, in other words<\/span>: choose an advertisement.&nbsp; Analyze its use of the three rhetorical appeals.&nbsp; EVALUATE or judge how effectively the ad uses the appeals to get the intended audience of the ad to do what the ad wants the audience to do.&nbsp; Do the ad&#8217;s appeals work effectively, or not, and why?<\/div>\n<div style=\"cursor: auto; color: inherit;\">Identify who the<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">intended audience<\/strong><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>is; this is also known as the &#8220;<strong style=\"font-weight: bold; cursor: auto; color: inherit;\"><i style=\"cursor: auto; color: inherit;\">target audience<\/i><\/strong>.&#8221;&nbsp; Is the ad trying to appeal to 17 year old boys, or 50 year old men?&nbsp; Children?&nbsp; 35 year old parents?&nbsp;<\/div>\n<div style=\"cursor: auto; color: inherit;\">Identify the<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">purpose<\/strong><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>of the ad.&nbsp; What are the advertisers trying to get the audience to do?&nbsp;&nbsp;<\/div>\n<div style=\"cursor: auto; color: inherit;\">Identify what<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">rhetorical appeals<\/strong><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>the ad is using.&nbsp;<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><strong style=\"font-weight: bold; cursor: auto; color: inherit;\"><i style=\"cursor: auto; color: inherit;\"><u style=\"cursor: auto; color: inherit;\">EVALUATE:<\/u><\/i><\/strong><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>do you think the ad uses the appeals effectively to achieve the ad&#8217;s purpose?&nbsp; Your short answer to this question is your<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">THESIS<\/strong>.&nbsp; Make sure your thesis specifically references the words ethos, pathos, and logos. For example:&nbsp;<span style=\"cursor: auto; color: inherit;\">&nbsp;a thesis might say something like this:&nbsp; &#8220;The X-Motor commercial called Find Your Wheels is weak on logos, but the ad does effectively use ethos and pathos, so overall it could convince a 40-year-old woman with a family to buy X-Motor.&#8221;<\/span><\/div>\n<div style=\"cursor: auto; color: inherit;\">Then,<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><em style=\"cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">explain and argue why your evaluation (your THESIS) is accurate<\/strong><\/em>.&nbsp; This explanation and argument is your analysis of the effectiveness, or not, of the ad&#8217;s use of rhetorical appeals to achieve its purpose.&nbsp; Look at the details of the ad, explain and analyze what each detail does in terms of rhetorical appeal, show how each detail&#8217;s appeal is effective or not and why, and then connect to your thesis.<\/div>\n<div style=\"cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">4<\/strong><span style=\"cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">&nbsp;\u00bd&nbsp;pages<\/strong>, PLUS a Works Cited page.&nbsp; The final draft you submit<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><span style=\"cursor: auto; color: inherit;\">MUST<\/span><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>be<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">MLA formatted<\/strong>.<\/span><\/div>\n<div style=\"cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><\/div>\n<div style=\"cursor: auto; color: inherit;\"><em style=\"cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">Tutoring suggested, more than once.<\/strong><\/em><\/div>\n<p style=\"margin: 12px 0px; cursor: auto; color: inherit;\"><span style=\"font-size: 18pt; cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\">Assignment Description<\/span><\/strong><\/span><\/p>\n<p style=\"margin: 12px 0px; cursor: auto; color: inherit;\"><b><span style=\"cursor: auto; color: inherit;\">Choose one commercial, at least 30 seconds in length, and<\/span><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><span style=\"cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\">assess<\/span>&nbsp; and evaluate the ad as to whether it persuades its audience of its central claim<\/span>.&nbsp; Your essay should<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><span style=\"cursor: auto; color: inherit;\">identify at the outset the audience at which the piece is aimed<\/span><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>(is it 16 year old boys who play video games, is it 65 year old wealthy business people&#8230; who is the target audience for the ad?&nbsp; And what is the ad trying to convince that audience to do, in other words what is the ad&#8217;s central claim, exactly?&nbsp;<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><span style=\"cursor: auto; color: inherit;\">Is the ad effective<\/span><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>in convincing that audience, and why or why not, in detail?), its argumentative purpose, and its central argument.&nbsp; Once you have identified these concerns, evaluate the rhetorical effectiveness of the given text.&nbsp; A rhetorical analysis examines<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><span style=\"cursor: auto; color: inherit;\">1) the ad creator\u2019s use of the three rhetorical appeals (ethos, pathos, and logos); 2) the arrangement and style of the piece; 3) the context of the piece (this involves looking at when and where it aired).<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><\/span>In this piece, you may also compare the strategies the ad creator (or speaker) used with other strategies that would have been more effective or less effective.<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><\/b><\/p>\n<h2 style=\"margin: 6px 0px; font-size: 1.8em; line-height: 1.5; cursor: auto;\"><span style=\"cursor: auto; color: inherit;\"><span style=\"font-size: 18pt; cursor: auto; color: inherit;\">Tips<\/span><\/span><\/h2>\n<ul style=\"margin-right: 0px; margin-bottom: 6px; margin-left: 25px; cursor: auto; color: inherit;\">\n<li style=\"cursor: auto; color: inherit;\">Your essay MUST be a<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><span style=\"cursor: auto; color: inherit;\">minimum<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><\/span>of 4 FULL pages of writing, so write 4 1\/2, PLUS another page for your Works Cited.&nbsp; Every available line should be used. No cover pages.&nbsp; No extra gaps or spaces between paragraphs.&nbsp;&nbsp;<\/li>\n<li style=\"cursor: auto; color: inherit;\">The essay MUST have 1-inch margins with 12-point Times New Roman font.<\/li>\n<\/ul>\n<ul style=\"margin-right: 0px; margin-bottom: 6px; margin-left: 25px; cursor: auto; color: inherit;\">\n<li style=\"cursor: auto; color: inherit;\">\n<p style=\"margin: 12px 0px; cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">You need 3 sources: the commercial itself and two other sources of your choosing. Direct quotes should be handled with the<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><span style=\"cursor: auto; color: inherit;\">quotation sandwich<\/span>.<\/strong><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>Review the previous assignment about the quotation sandwich.&nbsp; You will need proper MLA in-text citations for all paraphrases and direct quotations from the article.&nbsp; Then, for whatever in-text citations you have, you will ALSO need to have a full MLA-formatted citation on the Works Cited page as well.&nbsp; Note: only those works that you actually cite in the essay will appear with the full source citation on the Works Cited list&#8230; The Works Cited page is not works you simply &#8220;looked at&#8221;&#8230;&nbsp; but is is<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><span style=\"cursor: auto; color: inherit;\">only<\/span><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>for works you<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><span style=\"cursor: auto; color: inherit;\">actually cite<\/span><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>inside the essay.<\/p>\n<\/li>\n<li style=\"cursor: auto; color: inherit;\">\n<p style=\"margin: 12px 0px; cursor: auto; color: inherit;\">Include a<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><span style=\"font-size: 14pt; cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">thesis<\/strong><\/span><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>that<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><strong style=\"font-weight: bold; cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\">evaluates<\/span><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>the<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><em style=\"cursor: auto; color: inherit;\">effectiveness<\/em><\/strong><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>of the commercial based on the ad\u2019s use of rhetorical appeals (ethos, pathos, logos), style, and context.&nbsp; In other words, you will judge the effectiveness, or non-effectiveness, of each of the appeals, and then argue your case as to why your judgement, or in other words your educated opinion, is reasonable and correct.&nbsp; A thesis must express a judgement, not just that the ad &#8220;uses&#8221; the appeals, but<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><span style=\"cursor: auto; color: inherit;\">how well does it use the appeals to get the target audience (which you must define also) to do what the ad wants.<\/span><\/p>\n<\/li>\n<li style=\"cursor: auto; color: inherit;\">\n<p style=\"margin: 12px 0px; cursor: auto; color: inherit;\"><span style=\"font-size: 1rem; cursor: auto; color: inherit;\">In this essay, you will take a stand on whether the ad you have chosen persuades its audience of its central argument. This essay then is NOT primarily about the issue addressed or discussed in the ad.&nbsp; It is instead about the effectiveness of the<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><\/span><em style=\"font-size: 1rem; cursor: auto; color: inherit;\">rhetorical strategies<\/em><span style=\"font-size: 1rem; cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>the ad writer uses.<\/span><\/p>\n<\/li>\n<\/ul>\n<ul style=\"margin-right: 0px; margin-bottom: 6px; margin-left: 25px; cursor: auto; color: inherit;\">\n<li style=\"cursor: auto; color: inherit;\">\n<p style=\"margin: 12px 0px; cursor: auto; color: inherit;\">You will need a<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">Works Cited<\/strong><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>page, which includes the articles you chose and used inside the essay, and<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">proper MLA formatting<\/strong>. (This page does NOT count towards your page minimum.). Remember: on the Works Cited page are only works that you actually cite properly, with formal citation method, in the essay.<\/p>\n<\/li>\n<li style=\"cursor: auto; color: inherit;\">\n<p style=\"margin: 12px 0px; cursor: auto; color: inherit;\">When structuring your essay, include an introduction that sets up your argument about the ad, effectively organized paragraphs with strong topic sentences and transitions, and a conclusion that both restates your thesis and a quick little review of your main points of argument, and that leaves the reader with a bit further \u201cfood for thought.\u201d&nbsp; Keep your<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><span style=\"cursor: auto; color: inherit;\">conclusion short and to the point, like your introduction.<\/span>&nbsp; Do not add a bunch of fluff or philosophical considerations: just review your points and finish it.<\/p>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>4-5 pages (only papers with a MINIMUM of&nbsp;4&nbsp;full&nbsp;pages&nbsp;can possibly receive a passing grade; anything shorter automatically fails&#8230; so&nbsp;go for 4 1\/2 pages) Must analyze and&nbsp;evaluate&nbsp;(judge the effectiveness) one commercial of at least 30 seconds in length. That commercial must be properly cited in your paper.&nbsp; Note: your judgement of the effectiveness of the commercial is [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[14],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/25971"}],"collection":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/comments?post=25971"}],"version-history":[{"count":0,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/25971\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/media?parent=25971"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/disciplines?post=25971"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/paper_types?post=25971"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/tagged?post=25971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}