{"id":25867,"date":"2024-05-16T02:49:38","date_gmt":"2024-05-16T02:49:38","guid":{"rendered":"https:\/\/www.writemyessays.app\/blog\/questions\/marketing-management-individual-project-mmip-discover-marketing-management-amazon-prime-is-my-topic\/"},"modified":"2024-05-16T02:49:38","modified_gmt":"2024-05-16T02:49:38","slug":"marketing-management-individual-project-mmip-discover-marketing-management-amazon-prime-is-my-topic","status":"publish","type":"questions","link":"https:\/\/www.writemyessays.app\/blog\/questions\/marketing-management-individual-project-mmip-discover-marketing-management-amazon-prime-is-my-topic\/","title":{"rendered":"MARKETING MANAGEMENT INDIVIDUAL PROJECT (MMIP): DISCOVER MARKETING MANAGEMENT  (AMAZON PRIME IS MY TOPIC)."},"content":{"rendered":"<div style=\"cursor: auto; color: inherit;\">\n<p style=\"cursor: auto; color: inherit;\"><b style=\"cursor: auto; color: inherit;\"><span style=\"font-size: 10.5pt; line-height: 107%; cursor: auto; color: inherit;\">Overview<\/span><\/b><\/p>\n<p style=\"margin: 6pt 0in 0in; line-height: normal; cursor: auto; color: inherit;\"><span style=\"font-size: 10.5pt; cursor: auto; color: inherit;\">Each student must complete an individual marketing project.<br \/>\nYour first task is to select a project topic. This must be an existing product,<br \/>\nservice, or organization. Please select an organization or brand from within<br \/>\none of these pre-approved industries:<\/span><\/p>\n<\/div>\n<p><span style=\"font-size: 10.5pt; cursor: auto; color: inherit;\"><br style=\"cursor: auto; color: inherit;\"><br \/>\n<\/span><\/p>\n<div style=\"cursor: auto; color: inherit;\">\n<p style=\"margin: 6pt 0in 0in 0.5in; line-height: normal; cursor: auto; color: inherit;\"><span style=\"font-size: 10.5pt; cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\">\u00b7<span style=\"font-size: 7pt; line-height: normal; cursor: auto; color: inherit;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<br \/>\n<\/span><\/span><\/span><span style=\"font-size: 10.5pt; cursor: auto; color: inherit;\">Agriculture<\/span><\/p>\n<p style=\"margin: 6pt 0in 0in 0.5in; line-height: normal; cursor: auto; color: inherit;\"><span style=\"font-size: 10.5pt; cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\">\u00b7<span style=\"font-size: 7pt; line-height: normal; cursor: auto; color: inherit;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<br \/>\n<\/span><\/span><\/span><span style=\"font-size: 10.5pt; cursor: auto; color: inherit;\">Automotive\/personal<br \/>\ntransportation<\/span><\/p>\n<p style=\"margin: 6pt 0in 0in 0.5in; line-height: normal; cursor: auto; color: inherit;\"><span style=\"font-size: 10.5pt; cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\">\u00b7<span style=\"font-size: 7pt; line-height: normal; cursor: auto; color: inherit;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<br \/>\n<\/span><\/span><\/span><span style=\"font-size: 10.5pt; cursor: auto; color: inherit;\">Computers\/home<br \/>\ntechnology<\/span><\/p>\n<p style=\"margin: 6pt 0in 0in 0.5in; line-height: normal; cursor: auto; color: inherit;\"><span style=\"font-size: 10.5pt; cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\">\u00b7<span style=\"font-size: 7pt; line-height: normal; cursor: auto; color: inherit;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<br \/>\n<\/span><\/span><\/span><span style=\"font-size: 10.5pt; cursor: auto; color: inherit;\">Consumer<br \/>\nstaples<\/span><\/p>\n<p style=\"margin: 6pt 0in 0in 0.5in; line-height: normal; cursor: auto; color: inherit;\"><span style=\"font-size: 10.5pt; cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\">\u00b7<span style=\"font-size: 7pt; line-height: normal; cursor: auto; color: inherit;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<br \/>\n<\/span><\/span><\/span><span style=\"font-size: 10.5pt; cursor: auto; color: inherit;\">Fast<br \/>\nfood<\/span><\/p>\n<p style=\"margin: 6pt 0in 0in 0.5in; line-height: normal; cursor: auto; color: inherit;\"><span style=\"font-size: 10.5pt; cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\">\u00b7<span style=\"font-size: 7pt; line-height: normal; cursor: auto; color: inherit;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<br \/>\n<\/span><\/span><\/span><span style=\"font-size: 10.5pt; cursor: auto; color: inherit;\">Financial<br \/>\nservices<\/span><\/p>\n<p style=\"margin: 6pt 0in 0in 0.5in; line-height: normal; cursor: auto; color: inherit;\"><span style=\"font-size: 10.5pt; cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\">\u00b7<span style=\"font-size: 7pt; line-height: normal; cursor: auto; color: inherit;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<br \/>\n<\/span><\/span><\/span><span style=\"font-size: 10.5pt; cursor: auto; color: inherit;\">Food<br \/>\nand beverage<\/span><\/p>\n<p style=\"margin: 6pt 0in 0in 0.5in; line-height: normal; cursor: auto; color: inherit;\"><span style=\"font-size: 10.5pt; cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\">\u00b7<span style=\"font-size: 7pt; line-height: normal; cursor: auto; color: inherit;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<br \/>\n<\/span><\/span><\/span><span style=\"font-size: 10.5pt; cursor: auto; color: inherit;\">Health<br \/>\ncare<\/span><\/p>\n<p style=\"margin: 6pt 0in 0in 0.5in; line-height: normal; cursor: auto; color: inherit;\"><span style=\"font-size: 10.5pt; cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\">\u00b7<span style=\"font-size: 7pt; line-height: normal; cursor: auto; color: inherit;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<br \/>\n<\/span><\/span><\/span><span style=\"font-size: 10.5pt; cursor: auto; color: inherit;\">Home<br \/>\nentertainment<\/span><\/p>\n<p style=\"margin: 6pt 0in 0in 0.5in; line-height: normal; cursor: auto; color: inherit;\"><span style=\"font-size: 10.5pt; cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\">\u00b7<span style=\"font-size: 7pt; line-height: normal; cursor: auto; color: inherit;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<br \/>\n<\/span><\/span><\/span><span style=\"font-size: 10.5pt; cursor: auto; color: inherit;\">Home<br \/>\nfurnishings\/appliances\/comfort<\/span><\/p>\n<p style=\"margin: 6pt 0in 0in 0.5in; line-height: normal; cursor: auto; color: inherit;\"><span style=\"font-size: 10.5pt; cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\">\u00b7<span style=\"font-size: 7pt; line-height: normal; cursor: auto; color: inherit;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<br \/>\n<\/span><\/span><\/span><span style=\"font-size: 10.5pt; cursor: auto; color: inherit;\">Hospitality<\/span><\/p>\n<p style=\"margin: 6pt 0in 0in 0.5in; line-height: normal; cursor: auto; color: inherit;\"><span style=\"font-size: 10.5pt; cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\">\u00b7<span style=\"font-size: 7pt; line-height: normal; cursor: auto; color: inherit;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<br \/>\n<\/span><\/span><\/span><span style=\"font-size: 10.5pt; cursor: auto; color: inherit;\">House<br \/>\nand garden<\/span><\/p>\n<p style=\"margin: 6pt 0in 0in 0.5in; line-height: normal; cursor: auto; color: inherit;\"><span style=\"font-size: 10.5pt; cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\">\u00b7<span style=\"font-size: 7pt; line-height: normal; cursor: auto; color: inherit;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<br \/>\n<\/span><\/span><\/span><span style=\"font-size: 10.5pt; cursor: auto; color: inherit;\">Insurance<\/span><\/p>\n<p style=\"margin: 6pt 0in 0in 0.5in; line-height: normal; cursor: auto; color: inherit;\"><span style=\"font-size: 10.5pt; cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\">\u00b7<span style=\"font-size: 7pt; line-height: normal; cursor: auto; color: inherit;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<br \/>\n<\/span><\/span><\/span><span style=\"font-size: 10.5pt; cursor: auto; color: inherit;\">Large<br \/>\nretail<\/span><\/p>\n<p style=\"margin: 6pt 0in 0in 0.5in; line-height: normal; cursor: auto; color: inherit;\"><span style=\"font-size: 10.5pt; cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\">\u00b7<span style=\"font-size: 7pt; line-height: normal; cursor: auto; color: inherit;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<br \/>\n<\/span><\/span><\/span><span style=\"font-size: 10.5pt; cursor: auto; color: inherit;\">Online<br \/>\nretail<\/span><\/p>\n<p style=\"margin: 6pt 0in 0in 0.5in; line-height: normal; cursor: auto; color: inherit;\"><span style=\"font-size: 10.5pt; cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\">\u00b7<span style=\"font-size: 7pt; line-height: normal; cursor: auto; color: inherit;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<br \/>\n<\/span><\/span><\/span><span style=\"font-size: 10.5pt; cursor: auto; color: inherit;\">Personal<br \/>\ncare\/nutrition<\/span><\/p>\n<p style=\"margin: 6pt 0in 0in 0.5in; line-height: normal; cursor: auto; color: inherit;\"><span style=\"font-size: 10.5pt; cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\">\u00b7<span style=\"font-size: 7pt; line-height: normal; cursor: auto; color: inherit;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<br \/>\n<\/span><\/span><\/span><span style=\"font-size: 10.5pt; cursor: auto; color: inherit;\">Personal<br \/>\ncommunication<\/span><\/p>\n<p style=\"margin: 6pt 0in 0in 0.5in; line-height: normal; cursor: auto; color: inherit;\"><span style=\"font-size: 10.5pt; cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\">\u00b7<span style=\"font-size: 7pt; line-height: normal; cursor: auto; color: inherit;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<br \/>\n<\/span><\/span><\/span><span style=\"font-size: 10.5pt; cursor: auto; color: inherit;\">Personal<br \/>\nfitness<\/span><\/p>\n<p style=\"margin: 6pt 0in 0in 0.5in; line-height: normal; cursor: auto; color: inherit;\"><span style=\"font-size: 10.5pt; cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\">\u00b7<span style=\"font-size: 7pt; line-height: normal; cursor: auto; color: inherit;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<br \/>\n<\/span><\/span><\/span><span style=\"font-size: 10.5pt; cursor: auto; color: inherit;\">Personal<br \/>\ntechnology\/consumer electronics<\/span><\/p>\n<p style=\"margin: 6pt 0in 0in 0.5in; line-height: normal; cursor: auto; color: inherit;\"><span style=\"font-size: 10.5pt; cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\">\u00b7<span style=\"font-size: 7pt; line-height: normal; cursor: auto; color: inherit;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<br \/>\n<\/span><\/span><\/span><span style=\"font-size: 10.5pt; cursor: auto; color: inherit;\">Shipping<\/span><\/p>\n<p style=\"margin: 6pt 0in 0in 0.5in; line-height: normal; cursor: auto; color: inherit;\"><span style=\"font-size: 10.5pt; cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\">\u00b7<span style=\"font-size: 7pt; line-height: normal; cursor: auto; color: inherit;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<br \/>\n<\/span><\/span><\/span><span style=\"font-size: 10.5pt; cursor: auto; color: inherit;\">Specialty<br \/>\nretail<\/span><\/p>\n<\/div>\n<p><b style=\"cursor: auto; color: inherit;\"><span style=\"font-size: 10.5pt; cursor: auto; color: inherit;\"><br style=\"cursor: auto; color: inherit;\"><br \/>\n<\/span><\/b><\/p>\n<p style=\"margin: 6pt 0in 0in; line-height: normal; cursor: auto; color: inherit;\"><b style=\"cursor: auto; color: inherit;\"><span style=\"font-size: 10.5pt; cursor: auto; color: inherit;\">Instructions<\/span><\/b><\/p>\n<p style=\"margin: 6pt 0in 0in; line-height: normal; cursor: auto; color: inherit;\"><b style=\"cursor: auto; color: inherit;\"><u style=\"cursor: auto; color: inherit;\"><span style=\"font-size: 10.5pt; cursor: auto; color: inherit;\">The same project topic must be used in<br \/>\nall installments<\/span><\/u><\/b><span style=\"font-size: 10.5pt; cursor: auto; color: inherit;\">.<br \/>\nEach project installment must include a title page that has the name of the<br \/>\nproject topic in it. Each of the five questions should be numbered and written<br \/>\nout in its entirety in the pages that follow. The entire document (all five<br \/>\nquestions, combined, but not counting references) should be at least <b style=\"cursor: auto; color: inherit;\"><u style=\"cursor: auto; color: inherit;\">700<br \/>\nwords (12-point Times New Roman font, double spaced), and include a separate<br \/>\nreferences page(reference items do not count towards the 700 word count)<\/u><\/b>.<br \/>\nAll content must show direct application to the topic and exclude definitions<br \/>\nof terms and general explanations of generic marketing topics. The assignment<br \/>\nshould be submitted as a Microsoft Word document.<\/span><\/p>\n<p style=\"margin: 6pt 0in 0in; line-height: normal; cursor: auto; color: inherit;\"><span style=\"font-size: 10.5pt; cursor: auto; color: inherit;\">When completing an assignment for a given module, the<br \/>\nstudent will <b style=\"cursor: auto; color: inherit;\"><u style=\"cursor: auto; color: inherit;\">assume the role of marketing manager for the selected<br \/>\norganization<\/u><\/b>. All student responses must be based on research. View the<br \/>\nentire course textbook (all chapters) as a resource for the assignment, meaning<br \/>\nit may be necessary to locate assignment-related material in chapters other<br \/>\nthan those corresponding with the module in which the assignment is located.<br \/>\nWhile the effort has been made to ensure that all material necessary for<br \/>\nassignment completion is found in the textbook, contact the instructor<br \/>\nimmediately if information needed to complete the assignment cannot be located<br \/>\nin the textbook. The instructor will then provide instructions on locating the<br \/>\nrequired material. Quotes must be minimized and long quotes (40 words or more)<br \/>\navoided. Outside sources that can be cited include scholarly marketing journals<br \/>\n(Journal of Marketing, Journal of Marketing Research, etc.), practitioner<br \/>\npublications (Wall Street Journal, Ad Age, etc.), and the course textbook.<br \/>\nAssignments must be submitted though Turnitin.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Overview Each student must complete an individual marketing project. Your first task is to select a project topic. This must be an existing product, service, or organization. Please select an organization or brand from within one of these pre-approved industries: \u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Agriculture \u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Automotive\/personal transportation \u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Computers\/home technology \u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Consumer staples \u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Fast food \u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[9],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/25867"}],"collection":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/comments?post=25867"}],"version-history":[{"count":0,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/25867\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/media?parent=25867"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/disciplines?post=25867"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/paper_types?post=25867"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/tagged?post=25867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}