{"id":25075,"date":"2024-05-10T01:58:36","date_gmt":"2024-05-10T01:58:36","guid":{"rendered":"https:\/\/www.writemyessays.app\/blog\/questions\/week-5-final-project-marketing-plan-wlos-1-2-3-4-clos-1-2-3-4-5-6\/"},"modified":"2024-05-10T01:58:36","modified_gmt":"2024-05-10T01:58:36","slug":"week-5-final-project-marketing-plan-wlos-1-2-3-4-clos-1-2-3-4-5-6","status":"publish","type":"questions","link":"https:\/\/www.writemyessays.app\/blog\/questions\/week-5-final-project-marketing-plan-wlos-1-2-3-4-clos-1-2-3-4-5-6\/","title":{"rendered":"Week 5 &#8211; Final Project &#8211; Marketing Plan [WLOs: 1, 2, 3, 4] [CLOs: 1, 2, 3, 4, 5, 6]"},"content":{"rendered":"<h2 style=\"margin: 6px 0px; font-size: 1.8em; line-height: 1.5; cursor: auto;\">Marketing Plan<\/h2>\n<h3 style=\"margin: 6px 0px auto; font-size: 1.5em; line-height: 1.5; cursor: auto;\">[WLOs: 1, 2, 3, 4] [CLOs: 1, 2, 3, 4, 5, 6]<\/h3>\n<div>&nbsp; <b>UBER<\/b><\/div>\n<p style=\"margin: 12px 0px; cursor: auto; color: inherit;\">Prior to beginning work on this assignment,<\/p>\n<p style=\"margin: 12px 0px; cursor: auto; color: inherit;\"><b>&nbsp;UBER<\/b><\/p>\n<p style=\"margin: 12px 0px; cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">Read<\/strong><\/p>\n<ul style=\"margin-right: 0px; margin-bottom: 6px; margin-left: 25px; cursor: auto; color: inherit;\">\n<li style=\"cursor: auto; color: inherit;\">Chapter 9 of the course text,<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><em style=\"cursor: auto; color: inherit;\">Principles of Marketing<\/em><\/li>\n<li style=\"cursor: auto; color: inherit;\">Chapter 10 of the course text,<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><em style=\"cursor: auto; color: inherit;\">Principles of Marketing<\/em><\/li>\n<li style=\"cursor: auto; color: inherit;\">It is recommended you review the course text and other resources read or watched throughout this course.<\/li>\n<\/ul>\n<p style=\"margin: 12px 0px; cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">Instructions:<\/strong><\/p>\n<p style=\"margin: 12px 0px; cursor: auto; color: inherit;\">Throughout this course you have explored all elements of a marketing plan. Now it is time to put your marketing plan together for the company you selected for your marketing manager internship.&nbsp; <b>UBER<\/b><\/p>\n<p style=\"margin: 12px 0px; cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">Part A \u2013 General Information and Situational Analysis<\/strong><\/p>\n<p style=\"margin: 12px 0px; cursor: auto; color: inherit;\">Section 1 \u2013 Company Background<\/p>\n<ul style=\"margin-right: 0px; margin-bottom: 6px; margin-left: 25px; cursor: auto; color: inherit;\">\n<li style=\"cursor: auto; color: inherit;\">Describe the selected company and brand and a brief history.<\/li>\n<li style=\"cursor: auto; color: inherit;\">Summarize the core products and services the company offers.<\/li>\n<li style=\"cursor: auto; color: inherit;\">Identify direct current competitors and explain why they are direct competitors.<\/li>\n<\/ul>\n<p style=\"margin: 12px 0px; cursor: auto; color: inherit;\">Section 2 \u2013<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><em style=\"cursor: auto; color: inherit;\">SWOT Analysis<\/em><\/p>\n<ul style=\"margin-right: 0px; margin-bottom: 6px; margin-left: 25px; cursor: auto; color: inherit;\">\n<li style=\"cursor: auto; color: inherit;\">Complete a SWOT analysis.<\/li>\n<li style=\"cursor: auto; color: inherit;\">Propose the product or service line you want to develop a marketing plan for.<\/li>\n<li style=\"cursor: auto; color: inherit;\">Justify your proposal with a SWOT-based argument for why it warrants marketing investment.<\/li>\n<\/ul>\n<p style=\"margin: 12px 0px; cursor: auto; color: inherit;\">Section 3 \u2013 Macro- and Microenvironment<\/p>\n<ul style=\"margin-right: 0px; margin-bottom: 6px; margin-left: 25px; cursor: auto; color: inherit;\">\n<li style=\"cursor: auto; color: inherit;\">Analyze at least two elements from each quadrant of Table 8.1 in the course text as the micro- and macroenvironment factors that affect the company\u2019s overall marketing strategy.<\/li>\n<\/ul>\n<p style=\"margin: 12px 0px; cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">Part B \u2013 The Marketing Plan<\/strong><\/p>\n<p style=\"margin: 12px 0px; cursor: auto; color: inherit;\">Section 1 \u2013 Segmentation, Targeting, and Positioning (STP)<\/p>\n<ul style=\"margin-right: 0px; margin-bottom: 6px; margin-left: 25px; cursor: auto; color: inherit;\">\n<li style=\"cursor: auto; color: inherit;\">Describe your segmentation approach for your proposed product or service and provide rationale for this approach.<\/li>\n<li style=\"cursor: auto; color: inherit;\">Describe the target audiences or markets.<\/li>\n<li style=\"cursor: auto; color: inherit;\">Create a positioning statement.<\/li>\n<\/ul>\n<p style=\"margin: 12px 0px; cursor: auto; color: inherit;\">Section 2 \u2013 The Marketing Mix<\/p>\n<ul style=\"margin-right: 0px; margin-bottom: 6px; margin-left: 25px; cursor: auto; color: inherit;\">\n<li style=\"cursor: auto; color: inherit;\">Formulate the four Ps for your proposed product or service:<br style=\"cursor: auto; color: inherit;\">\n<ul style=\"margin-right: 0px; margin-left: 25px; cursor: auto; color: inherit;\">\n<li style=\"cursor: auto; color: inherit;\">Product\n<ul style=\"margin-right: 0px; margin-left: 25px; cursor: auto; color: inherit;\">\n<li style=\"cursor: auto; color: inherit;\">Describe your core product, extended product, and the product concept.<\/li>\n<li style=\"cursor: auto; color: inherit;\">Explain how you plan to achieve competitive differentiation through creating customer value in four areas\n<ol style=\"margin-right: 0px; margin-left: 25px; cursor: auto; color: inherit;\">\n<li style=\"cursor: auto; color: inherit;\">Branding<\/li>\n<li style=\"cursor: auto; color: inherit;\">Packaging<\/li>\n<li style=\"cursor: auto; color: inherit;\">Support<\/li>\n<li style=\"cursor: auto; color: inherit;\">Quality<\/li>\n<\/ol>\n<\/li>\n<li style=\"cursor: auto; color: inherit;\">Price<\/li>\n<li style=\"cursor: auto; color: inherit;\">Place<\/li>\n<li style=\"cursor: auto; color: inherit;\">Promotion with a special focus on digital media and integrated marketing communications (IMC)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p style=\"margin: 12px 0px; cursor: auto; color: inherit;\">Section 3 \u2013 Global and Ethical Considerations, and Conclusion<\/p>\n<ul style=\"margin-right: 0px; margin-bottom: 6px; margin-left: 25px; cursor: auto; color: inherit;\">\n<li style=\"cursor: auto; color: inherit;\">Identify three business or sociocultural considerations in translating your marketing plan for use in a foreign market.<\/li>\n<li style=\"cursor: auto; color: inherit;\">Discuss the company\u2019s policy or philosophy on<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><strong style=\"font-weight: bold; cursor: auto; color: inherit;\"><em style=\"cursor: auto; color: inherit;\">one<\/em><\/strong><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>of the areas below:\n<ul style=\"margin-right: 0px; margin-left: 25px; cursor: auto; color: inherit;\">\n<li style=\"cursor: auto; color: inherit;\">corporate social responsibility (CSR<\/li>\n<li style=\"cursor: auto; color: inherit;\">green marketing practices<\/li>\n<li style=\"cursor: auto; color: inherit;\">ethics<\/li>\n<li style=\"cursor: auto; color: inherit;\">ethical marketing<\/li>\n<li style=\"cursor: auto; color: inherit;\">diversity, equity, and inclusion (DEI) practices.<\/li>\n<\/ul>\n<\/li>\n<li style=\"cursor: auto; color: inherit;\">Conclude with a summary of your plan and why it deserves to be funded.<\/li>\n<\/ul>\n<div><\/div>\n<div>\n<p style=\"margin: 12px 0px; cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">Helpful Tips<\/strong><\/p>\n<ul style=\"margin-right: 0px; margin-bottom: 6px; margin-left: 25px; cursor: auto; color: inherit;\">\n<li style=\"cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">Part A<\/strong><br style=\"cursor: auto; color: inherit;\">\n<ul style=\"margin-right: 0px; margin-left: 25px; cursor: auto; color: inherit;\">\n<li style=\"cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">Section 1<\/strong>: Understanding the background of the company will help you complete the SWOT analysis. Use your Week 2 assignment and make sure you incorporated your instructor\u2019s feedback and have improved your previously submitted work.<\/li>\n<li style=\"cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">Section 2<\/strong>: Propose a new idea to market the product or service line. Avoid writing about or proposing the current marketing strategy. This is your idea, so use the SWOT analysis to defend it. Use your Week 2 assignment and make sure you incorporated your instructor\u2019s feedback and have improved your previously submitted work.<\/li>\n<li style=\"cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">Section 3<\/strong>: Use the information you researched and analyzed in the Week 4 video presentation to complete this section. Analyze some micro- and macroenvironment factors that affect the company\u2019s overall marketing strategy globally. You need to provide enough details about the information you included in your slides to incorporate it with the rest of the paper.<\/li>\n<li style=\"cursor: auto; color: inherit;\">Make sure you incorporated your instructor\u2019s feedback.<\/li>\n<\/ul>\n<\/li>\n<li style=\"cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">Part B<\/strong>\n<ul style=\"margin-right: 0px; margin-left: 25px; cursor: auto; color: inherit;\">\n<li style=\"cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">Section 1<\/strong>: Use the information you researched and analyzed in the Week 4 discussion forum, Finding and Targeting Your People. You need to beef up the information you discussed in that discussion forum to align it with your overall marketing plan. Also, review and refer to Section 7.3 of the course text,<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><em style=\"cursor: auto; color: inherit;\">Principles of Marketing<\/em>.<\/li>\n<li style=\"cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">Section 2:<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><\/strong>Spend considerable time completing the four P\u2019s of your marketing plan; this is the essence of your plan. Someone should be able to understand your plan just by reading this section only.<\/li>\n<li style=\"cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">Section 3<\/strong>: Research, analyze, and discuss your internship brand at the global level or in a foreign market. Also, discuss its CSR and DEI efforts.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p style=\"margin: 12px 0px; cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">Upload Your Project to Folio<\/strong><\/p>\n<p style=\"margin: 12px 0px; cursor: auto; color: inherit;\">It is recommended that you upload your completed paper to Folio. Skills, that were reviewed in Week 4, can be tagged on your Folio page along with a description of the project\u2019s purpose. For more information on these skills, review the<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><a style=\"cursor: auto;\"><span style=\"cursor: auto; color: inherit;\"><em style=\"cursor: auto; color: inherit;\">Marketing Skills: Developing Career Readiness<\/em><\/span><span style=\"cursor: auto; color: inherit;\"><span style=\"margin: -1px; cursor: auto; color: inherit;\">Links to an external site.<\/span><\/span><\/a><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>module in Week 4. For information on how to set up and use your Folio account as well as tag skills, check out the Folio webpage in the Student Success Center.<\/p>\n<p style=\"margin: 12px 0px; cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">Project Submission Instructions<\/strong><\/p>\n<ul style=\"margin-right: 0px; margin-bottom: 6px; margin-left: 25px; cursor: auto; color: inherit;\">\n<li style=\"cursor: auto; color: inherit;\">At the end of your marketing plan, add an APA-formatted appendix.\n<ul style=\"margin-right: 0px; margin-left: 25px; cursor: auto; color: inherit;\">\n<li style=\"cursor: auto; color: inherit;\">For information on how to create a APA-formatted appendix, please review &nbsp;UAGC\u2019s Writing Center\u2019s resource<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><a style=\"cursor: auto;\"><span style=\"cursor: auto; color: inherit;\"><em style=\"cursor: auto; color: inherit;\">Tables, Images, and Appendices<\/em><\/span><span style=\"cursor: auto; color: inherit;\"><span style=\"margin: -1px; cursor: auto; color: inherit;\">Links to an external site.<\/span><\/span><\/a>.<\/li>\n<\/ul>\n<\/li>\n<li style=\"cursor: auto; color: inherit;\">Save your marketing plan as a Word document.<\/li>\n<li style=\"cursor: auto; color: inherit;\">Upload it to Waypoint.<\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Marketing Plan [WLOs: 1, 2, 3, 4] [CLOs: 1, 2, 3, 4, 5, 6] &nbsp; UBER Prior to beginning work on this assignment, &nbsp;UBER Read Chapter 9 of the course text,&nbsp;Principles of Marketing Chapter 10 of the course text,&nbsp;Principles of Marketing It is recommended you review the course text and other resources read or watched [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[53],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/25075"}],"collection":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/comments?post=25075"}],"version-history":[{"count":0,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/25075\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/media?parent=25075"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/disciplines?post=25075"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/paper_types?post=25075"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/tagged?post=25075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}