{"id":22299,"date":"2024-04-21T23:02:02","date_gmt":"2024-04-21T23:02:02","guid":{"rendered":"https:\/\/www.writemyessays.app\/blog\/questions\/to-appreciate-how-survey-research-can-be-used-to-develop-products-and-services-that-meet-customers-needs\/"},"modified":"2024-04-21T23:02:02","modified_gmt":"2024-04-21T23:02:02","slug":"to-appreciate-how-survey-research-can-be-used-to-develop-products-and-services-that-meet-customers-needs","status":"publish","type":"questions","link":"https:\/\/www.writemyessays.app\/blog\/questions\/to-appreciate-how-survey-research-can-be-used-to-develop-products-and-services-that-meet-customers-needs\/","title":{"rendered":"To appreciate how survey research can be used to develop products and services that meet customers\u2019 needs."},"content":{"rendered":"<div style=\"cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\">The SAT and ACT college entrance exams once were completely multiple-choice,<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><\/span><span style=\"cursor: auto; color: inherit;\">but both tests recently began including an essay portion (which is optional for the ACT). One<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><\/span><span style=\"cursor: auto; color: inherit;\">survey suggests that some admission officers harbor doubts about the essay tests.<\/span><\/div>\n<\/div>\n<div style=\"cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\">\n<section style=\"cursor: auto; color: inherit;\" data-annotation-id=\"82R\"><\/section>\n<section style=\"cursor: auto; color: inherit;\" data-annotation-id=\"82R\">https:\/\/www.pewresearch.org\/topic\/internet-technology\/<br \/><\/section>\n<section style=\"cursor: auto; color: inherit;\" data-annotation-id=\"82R\"><\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\">Research conducted by ACT, Inc. reported that among schools it surveyed, only about one-fifth<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><\/span><span style=\"cursor: auto; color: inherit;\">require the writing portion of the exam, and another one-fifth merely recommend the essay.<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><\/span><span style=\"cursor: auto; color: inherit;\">Kaplan, Inc., which markets test preparation services, asked colleges whether they would be<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><\/span><span style=\"cursor: auto; color: inherit;\">using the SAT writing test to screen candidates, and 47 percent said they would not use it, and<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><\/span><span style=\"cursor: auto; color: inherit;\">another 22 percent said they would use it but give it less weight. Kaplan also surveys students and<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><\/span><span style=\"cursor: auto; color: inherit;\">says on its Web site that \u201cMore than 25% of students run out of time on the essay!\u201d<\/span><\/div>\n<div style=\"cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\"><br \/><\/span><\/div>\n<div style=\"cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\">Questions:<\/span><\/div>\n<div style=\"cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\">1. What survey objectives would ACT have in asking colleges how they use its essay test? What<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><\/span><span style=\"cursor: auto; color: inherit;\">objectives would Kaplan have for its survey research?<\/span><\/div>\n<div style=\"cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\">2. If you are a marketer for the College Board (the SAT\u2019s company) or ACT, Inc., what further<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><\/span><span style=\"cursor: auto; color: inherit;\">information would you want to gather after receiving the results described here?<\/span><\/div>\n<div style=\"cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\">3. What sources of error or response bias might be present in the surveys described here?<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The SAT and ACT college entrance exams once were completely multiple-choice,&nbsp;but both tests recently began including an essay portion (which is optional for the ACT). One&nbsp;survey suggests that some admission officers harbor doubts about the essay tests. https:\/\/www.pewresearch.org\/topic\/internet-technology\/ Research conducted by ACT, Inc. reported that among schools it surveyed, only about one-fifth&nbsp;require the writing portion [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[53],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/22299"}],"collection":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/comments?post=22299"}],"version-history":[{"count":0,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/22299\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/media?parent=22299"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/disciplines?post=22299"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/paper_types?post=22299"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/tagged?post=22299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}