Part 1 is a literature review – the literature review section of your report will demonstrate
\nyour knowledge and understanding of an aspect of consumer behaviour theory. A literature
\nreview involves a search of the academic literature available on a given subject area, an
\nevaluation of that literature, and an overview\/critique to identify gaps in the existing
\nliterature. Your literature review will discuss one of three scholarly topics (listed below)
\nwithin a context. It is expected that you will discuss several relevant and current academic
\narticles. I have provided an article for each of the topic areas to get you started. Please note
\nthat a literature review should only contain scholarly articles. At the end of your review, you
\nwill identify one areas\/gaps\/problems for research which create the basis for the
\nMarketing Research section of your report. The topic is Consumers\u2019 experience of service technology in the hospitality sector:
\nKabadayi, S., Ali, F., Choi, H., Joosten, H., & Lu, C. (2019). Smart service
\nexperience inhospitality and tourism services: A conceptualization and future research
\nagenda. Journal of Service Management, 30(3), 326-348.<\/p>\n
Structure
1. Have a 200 word introduction (In this section you will outline the purpose of the report and provide an overview of the
\nsections.)<\/p>\n
2. 800-1000 word litreature review (start with the various definitions and frameworks for customer experience, then discuss the context of service technology, finally, in the third paragraph discuss literature on the customer experience within the service technology hospitality sector)<\/p>\n
3. Marketing Research Reflection (800-1000, words)<\/div>\n
3.1 Research Design. In this section you will discuss your questionnaire design which will
\nconsist of a mix of open-ended (qualitative) and closed-ended (quantitative) questions
\naddressing the gaps identified in your literature review. The questionnaire should be
\nattached as an Appendix to the end of your report (and, as such, will not contribute to the
\nword count). You should discuss how the questions asked link to the research gap\/problem
\nidentified in your literature review.
3.2 data collection and analysis -> (Do not do this part, it is not required anymore)<\/div>\n
3.3 Reflection and Recommendations. In this section, you will reflect on your choice of
\nquestions and other key aspects of the questionnaire design (e.g. question order, question
\ntone, provision for coding). Your marketing research reflection should also discuss which
\naspects of the questionnaire worked well in the field (i.e. when conducting the interviews)
\nand which aspects you would change if you were to use the questionnaire for a full market
\nresearch survey (i.e. what aspects of the survey would you change as a result of
\nundertaking the pilot study and assessing the suitability of your questionnaire design). In
\nthe appendix, include a revised questionnaire based on the results of your pilot study. -> (not super necessary as I will run this)<\/p>\n<\/div>\n
4. Discussion and Conclusion (400 words)
\nIn this section you will discuss your findings in relation to the literature. Did your findings
\nsupport\/differ from what the literature discussed? Did you add to our body of knowledge
\non the topic? You will also want to discuss limitations to your research and propose two
\npossible future research opportunities. You also need to consider the implications of your
\nfindings for marketing managers in your sector.<\/div>\n","protected":false},"excerpt":{"rendered":"
This report has two parts: a literature review, and a marketing research reflection. Part 1 is a literature review – the literature review section of your report will demonstrate your knowledge and understanding of an aspect of consumer behaviour theory. A literature review involves a search of the academic literature available on a given subject […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[9],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/22066"}],"collection":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/comments?post=22066"}],"version-history":[{"count":0,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/22066\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/media?parent=22066"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/disciplines?post=22066"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/paper_types?post=22066"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/tagged?post=22066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}