{"id":20445,"date":"2024-04-09T15:46:57","date_gmt":"2024-04-09T15:46:57","guid":{"rendered":"https:\/\/www.writemyessays.app\/blog\/questions\/research-paper-integrated-media-communication-message-analysis-assignment-instructions\/"},"modified":"2024-04-09T15:46:57","modified_gmt":"2024-04-09T15:46:57","slug":"research-paper-integrated-media-communication-message-analysis-assignment-instructions","status":"publish","type":"questions","link":"https:\/\/www.writemyessays.app\/blog\/questions\/research-paper-integrated-media-communication-message-analysis-assignment-instructions\/","title":{"rendered":"RESEARCH PAPER: INTEGRATED MEDIA COMMUNICATION MESSAGE ANALYSIS ASSIGNMENT INSTRUCTIONS"},"content":{"rendered":"

Overview<\/span><\/b><\/p>\n

The Research Paper: Integrated Media Communication Message
\nAnalysis Assignment<\/b> will help you identify key concepts related to IMC
\ncampaign development being practiced in real world scenarios. Although this
\nassignment is listed as a research paper, you are encouraged to view it as a
\ncase study. Through this Research Paper: Integrated Media Communication Message
\nAnalysis Assignment<\/b>, you will select an award winning campaign and analyze
\nhow the campaign compares to concepts discussed in this course. This Research
\nPaper: Integrated Media Communication Message Analysis Assignment<\/b> will
\nserve as an example for IMC campaign development research, and provide insight
\nregarding key concepts in this course, such as (but not limited to): Situation
\nAnalysis, Message Analysis, and Praxis related to IMC campaigns in the
\nmarketplace. In general, this Research Paper: Integrated Media Communication
\nMessage Analysis Assignment<\/b> helps you fulfill learning objective number
\none\u2014equipping you to formulate an applied working knowledge of the Integrated
\nMarketing Communication (IMC) toolbox. <\/span><\/p>\n

 <\/span><\/p>\n

Instructions<\/span><\/b><\/p>\n

For this Research Paper: Integrated Media
\nCommunication Message Analysis Assignment<\/b>, you are required to discuss an
\noutstanding creative work done by the Wieden + Kennedy agency. Find an example
\nof award-winning advertisement by W+K (note- other award winning works may be
\nconsidered, but must first be approved by the course facilitator). Discuss why your
\nchosen IMC campaign has been recognized for its creative excellence. You must
\nprovide a minimum of 10 resources, not including the textbook or biblical
\nreferences. Research Paper: Integrated Media Communication Message Analysis
\nAssignment<\/b> should be between 7 to 10 pages, not including the title page,
\nabstract or reference page. Lastly, you are expected to abide by and follow APA
\nformatting for this Research Paper: Integrated Media Communication Message
\nAnalysis Assignment<\/b>.  <\/span><\/span><\/p>\n

 <\/span><\/p>\n

A detailed outline is provided on the next page: <\/span><\/p>\n

Consider
\nthe following outline for your Research
\nPaper: Integrated Media Communication Message Analysis Assignment<\/span><\/span><\/b><\/p>\n

–         
\n<\/span><\/span>Title Page<\/p>\n

–         
\n<\/span><\/span>Abstract<\/p>\n

–         
\n<\/span><\/span>Introduction- summarize key take away your paper hopes
\nto illuminate<\/p>\n

–         
\n<\/span><\/span>Context for the ad <\/p>\n

o  
\n<\/span><\/span><\/span>Consider- brief description of the company, the
\nproduct\/service, the market segment, the opportunity\/threat, and the
\ncompetition<\/p>\n

–         
\n<\/span><\/span>The message behind the ad. <\/p>\n

o  
\n<\/span><\/span><\/span>Consider- What is the company really saying from
\nthis ad? How does this message relate to the company, the service\/product, and
\nthe time the ad was distributed? Most importantly, what is it about that ad
\nthat motivates the target market? Why is the message persuasive and how does it
\nhelp connect your target market to the company\u2019s service\/product? <\/p>\n

–         
\n<\/span><\/span>Key Lessons learned<\/p>\n

o  
\n<\/span><\/span><\/span>Consider- What can agencies\/clients learn from
\nthis case study? What messaging principles can another company, like a local
\nshoe company, utilize to reach their target market, accomplish marketing and
\ncommunication objectives, and enhance their relationship with their consumers?
\nHow does one identify the right message, and avoid getting lost in the clutter?\n<\/p>\n

–         
\n<\/span><\/span>Conclusion- summarize key take-aways from your paper
\nand provide a call to action. <\/p>\n

–         
\n<\/span><\/span>Reference Page (APA format)<\/p>\n","protected":false},"excerpt":{"rendered":"

Overview The Research Paper: Integrated Media Communication Message Analysis Assignment will help you identify key concepts related to IMC campaign development being practiced in real world scenarios. Although this assignment is listed as a research paper, you are encouraged to view it as a case study. Through this Research Paper: Integrated Media Communication Message Analysis […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[27],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/20445"}],"collection":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/comments?post=20445"}],"version-history":[{"count":0,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/20445\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/media?parent=20445"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/disciplines?post=20445"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/paper_types?post=20445"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/tagged?post=20445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}