{"id":19830,"date":"2024-04-06T21:49:06","date_gmt":"2024-04-06T21:49:06","guid":{"rendered":"https:\/\/www.writemyessays.app\/blog\/questions\/marketing-management-individual-project-mmip-use-information-to-drive-marketing-decisions-assignment-instructions\/"},"modified":"2024-04-06T21:49:06","modified_gmt":"2024-04-06T21:49:06","slug":"marketing-management-individual-project-mmip-use-information-to-drive-marketing-decisions-assignment-instructions","status":"publish","type":"questions","link":"https:\/\/www.writemyessays.app\/blog\/questions\/marketing-management-individual-project-mmip-use-information-to-drive-marketing-decisions-assignment-instructions\/","title":{"rendered":"MARKETING MANAGEMENT INDIVIDUAL PROJECT (MMIP): USE INFORMATION TO DRIVE MARKETING DECISIONS ASSIGNMENT INSTRUCTIONS"},"content":{"rendered":"
\n
\n
\n
\n
\n
\n
Overview <\/span><\/div>\n
\n

Each student must complete an individual
\nmarketing project. Your first task is to select a project<\/span> <\/span>topic. No two students will work on the same product\/service. This
\nmust be an existing product,<\/span> <\/span>service, or organization.<\/span>

\n<\/span>I<\/span>NSTRUCTIONS<\/span>

\n<\/span>The same project topic must be used in all
\ninstallments. Each project installment must include a<\/span> <\/span>title page that has the name of the project topic in it. Each of
\nthe five questions <\/span><\/p>\n

should be<\/span> <\/span>numbered and written out in its entirety in the
\npages that follow. The entire <\/span><\/p>\n

document (all five<\/span> <\/span>questions, combined, but
\nnot counting references) should be at least 600 words (12-point Times New Roman
\nfont, double spaced), and include a separate <\/span><\/p>\n

references page. All content must
\nshow<\/span> <\/span>direct application to the topic and exclude <\/span><\/p>\n

definitions of terms and general explanations of<\/span> <\/span>generic marketing
\ntopics. The <\/span><\/p>\n

assignment should be submitted as a Microsoft Word document.<\/span>

\n<\/span>When completing an assignment for a given
\nmodule, the student will assume the role of<\/span> <\/span>marketing manager for
\nthe selected organization. All student responses must be based on<\/span> <\/span>research. View the entire course textbook (all chapters) as a
\nresource for the <\/span><\/p>\n

assignment,<\/span> <\/span>meaning it may be necessary to locate
\nassignment-related material in <\/span><\/p>\n

chapters other than those<\/span> <\/span>corresponding with the module in which the assignment is<\/span><\/p>\n

 located.
\nWhile the effort has been<\/span> <\/span>made to ensure that all material necessary for<\/span><\/p>\n

 assignment completion is found in the textbook, contact the instructor
\nimmediately if<\/span><\/p>\n

 information needed to complete the assignment cannot be<\/span>

\n<\/span>located in the textbook. The instructor will
\nthen provide instructions on locating the <\/span><\/p>\n

required<\/span> <\/span>material. Quotes must be minimized and long quotes (40 words or
\nmore) avoided. Outside<\/span> <\/span>sources that can be cited include scholarly
\nmarketing journals (Journal of <\/span><\/p>\n

Marketing, Journal of Marketing Research, etc.),
\npractitioner publications (Wall Street <\/span><\/p>\n

Journal, Ad Age, etc.), and the<\/span> <\/span>course textbook. Assignments must be submitted though Turnitin.<\/span>

\n<\/span>Questions<\/span>

\n<\/span>Q1. Discuss the use of marketing research to be
\nused to gather information on present or<\/span> <\/span>potential customers.
\nWhich forms of marketing research would be best in gathering <\/span><\/p>\n

consumer<\/span> <\/span>information relating to the product\/service? Outline a marketing
\nresearch <\/span><\/p>\n

process, including data-gathering techniques (survey, observation,
\netc.) (Ch.4)<\/span>

\n<\/span>Q2. Explain several external forces
\n(political\/legal, economic, competition, etc.) that <\/span><\/p>\n

affect the<\/span> <\/span>organization\u2019s marketing planning and strategy. (Ch.4)<\/span>

\n<\/span>Q3. Discuss the aspects of the organization\u2019s customer
\nrelationship management (CRM)<\/span> <\/span>program. (Ch.5)<\/span>

\n<\/span>Q4. Explain which consumer characteristics
\n(personal, psychological, cultural, situational,<\/span> <\/span>social) matter most in
\nthe purchase decision. (Ch.6)<\/span>

\n<\/span>Q5. Explain how the product\/service is positioned
\nin the market. Quote or create a <\/span><\/p>\n

positioning<\/span> <\/span>statement for the
\nproduct\/service and explain its rationale. Format the <\/span><\/p>\n

statement with quotation marks,
\nitalics, or bold print. (Ch.7)<\/span><\/span><\/p>\n<\/div>\n


<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Overview  Each student must complete an individual marketing project. Your first task is to select a project topic. No two students will work on the same product\/service. This must be an existing product, service, or organization. INSTRUCTIONS The same project topic must be used in all installments. Each project installment must include a title page […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[53],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/19830"}],"collection":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/comments?post=19830"}],"version-history":[{"count":0,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/19830\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/media?parent=19830"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/disciplines?post=19830"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/paper_types?post=19830"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/tagged?post=19830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}