{"id":19178,"date":"2024-04-03T15:31:13","date_gmt":"2024-04-03T15:31:13","guid":{"rendered":"https:\/\/www.writemyessays.app\/blog\/questions\/the-use-of-computational-technologies-has-enhanced-marketing-and-advertising-critically-discuss-this-statement\/"},"modified":"2024-04-03T15:31:13","modified_gmt":"2024-04-03T15:31:13","slug":"the-use-of-computational-technologies-has-enhanced-marketing-and-advertising-critically-discuss-this-statement","status":"publish","type":"questions","link":"https:\/\/www.writemyessays.app\/blog\/questions\/the-use-of-computational-technologies-has-enhanced-marketing-and-advertising-critically-discuss-this-statement\/","title":{"rendered":"\u201cThe use of computational technologies has enhanced marketing and advertising.\u201d Critically discuss this statement."},"content":{"rendered":"<p><span style=\"cursor: auto; color: inherit;\"><\/p>\n<div><span style=\"font-size: 13.3333px;\">The subject is digital advertising and marketing.&nbsp;<\/span><\/div>\n<div><span style=\"font-size: 13.3333px;\">Focus the essay on influencers (so something like &#8216;how has social media, algorithms and the rise\/use of influencers enhanced marketing and advertising&#8217;) Any of the following topics can also be touched upon:<\/span><\/div>\n<ul style=\"cursor: auto; color: inherit;\">\n<li style=\"font-size: 10pt; cursor: auto; color: inherit;\" aria-level=\"1\">\n<p style=\"margin-top: 10pt; margin-bottom: 0pt; line-height: 1.08; cursor: auto; color: inherit;\"><span style=\"font-size: 10pt; cursor: auto; color: inherit;\">Big data analytics<\/span><\/p>\n<\/li>\n<li style=\"font-size: 10pt; cursor: auto; color: inherit;\" aria-level=\"1\">\n<p style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.08; cursor: auto; color: inherit;\"><span style=\"font-size: 10pt; cursor: auto; color: inherit;\">Behavioural advertising<\/span><\/p>\n<\/li>\n<li style=\"font-size: 10pt; cursor: auto; color: inherit;\" aria-level=\"1\">\n<p style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.08; cursor: auto; color: inherit;\"><span style=\"font-size: 10pt; cursor: auto; color: inherit;\">Behavioural branding<\/span><\/p>\n<\/li>\n<li style=\"font-size: 10pt; cursor: auto; color: inherit;\" aria-level=\"1\">\n<p style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.08; cursor: auto; color: inherit;\"><span style=\"font-size: 10pt; cursor: auto; color: inherit;\">Programmatic infrastructures<\/span><\/p>\n<\/li>\n<li style=\"font-size: 10pt; cursor: auto; color: inherit;\" aria-level=\"1\">\n<p style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.08; cursor: auto; color: inherit;\"><span style=\"font-size: 10pt; cursor: auto; color: inherit;\">Native advertising<\/span><\/p>\n<\/li>\n<li style=\"font-size: 10pt; cursor: auto; color: inherit;\" aria-level=\"1\">\n<p style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.08; cursor: auto; color: inherit;\"><span style=\"font-size: 10pt; cursor: auto; color: inherit;\">Authenticity<\/span><\/p>\n<\/li>\n<li style=\"font-size: 10pt; cursor: auto; color: inherit;\" aria-level=\"1\">\n<p style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.08; cursor: auto; color: inherit;\"><span style=\"font-size: 10pt; cursor: auto; color: inherit;\">Targeting<\/span><\/p>\n<\/li>\n<li style=\"font-size: 10pt; cursor: auto; color: inherit;\" aria-level=\"1\">\n<p style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.08; cursor: auto; color: inherit;\"><span style=\"font-size: 10pt; cursor: auto; color: inherit;\">Personalisation&nbsp;<\/span><\/p>\n<\/li>\n<\/ul>\n<p style=\"margin-top: 10pt; margin-bottom: 0pt; line-height: 1.08; cursor: auto; color: inherit;\"><span style=\"font-size: 10pt; cursor: auto; color: inherit;\">\u2022the essay must discuss advantages and disadvantages, benefits and problems<\/span><\/p>\n<p style=\"margin-top: 10pt; margin-bottom: 0pt; line-height: 1.08; cursor: auto; color: inherit;\"><span style=\"font-size: 10pt; cursor: auto; color: inherit;\">\u2022Might be a good idea to focus on particular stakeholders<\/span><\/p>\n<p style=\"margin-top: 10pt; margin-bottom: 0pt; line-height: 1.08; cursor: auto; color: inherit;\"><span style=\"font-size: 10pt; cursor: auto; color: inherit;\">\u2022NOT descriptive&nbsp;<\/span><\/p>\n<p style=\"margin-top: 10pt; margin-bottom: 0pt; line-height: 0.84; cursor: auto; color: inherit;\"><span style=\"font-size: 10pt; cursor: auto; color: inherit;\">\u2022 a good introduction \u2013 outline the main argument<\/span><\/p>\n<p style=\"margin-left: 1pt; margin-top: 5pt; margin-bottom: 0pt; line-height: 0.84; cursor: auto; color: inherit;\"><span style=\"font-size: 10pt; cursor: auto; color: inherit;\">\u2022A logical, well-structured argument supported by examples (evidence), scholarly sources and analysis<\/span><\/p>\n<p style=\"margin-top: 10pt; margin-bottom: 0pt; line-height: 0.84; cursor: auto; color: inherit;\"><span style=\"font-size: 10pt; cursor: auto; color: inherit;\">\u2022Demonstrate understanding &amp; critical thinking<\/span><\/p>\n<p style=\"margin-top: 10pt; margin-bottom: 0pt; line-height: 0.84; cursor: auto; color: inherit;\"><span style=\"font-size: 10pt; cursor: auto; color: inherit;\">\u2022Engage with sources in a deep, analytical way&nbsp;<\/span><\/p>\n<p style=\"margin-top: 10pt; margin-bottom: 0pt; line-height: 0.84; cursor: auto; color: inherit;\"><span style=\"font-size: 10pt; cursor: auto; color: inherit;\">\u2022Avoid making unsubstantiated claims and generalisations<\/span><\/p>\n<p style=\"margin-top: 10pt; margin-bottom: 0pt; line-height: 0.84; cursor: auto; color: inherit;\"><span style=\"font-size: 10pt; cursor: auto; color: inherit;\"><br \/><\/span><\/p>\n<p style=\"margin-top: 10pt; margin-bottom: 0pt; line-height: 0.84; cursor: auto; color: inherit;\"><span style=\"font-size: 10pt; cursor: auto; color: inherit;\">Case studies must be used and they MUST be from academic sources.&nbsp;&nbsp;<\/span><\/p>\n<p style=\"margin-top: 10pt; margin-bottom: 0pt; line-height: 1.08; cursor: auto; color: inherit;\"><\/p>\n<p style=\"margin-top: 10pt; margin-bottom: 0pt; line-height: 1.08; cursor: auto; color: inherit;\">Overall about 15-20 sources should be fine.&nbsp;<\/p>\n<p style=\"margin-top: 10pt; margin-bottom: 0pt; line-height: 1.08; cursor: auto; color: inherit;\"><\/p>\n<p>At least 4 academic sources must be used, at least 1 of which must be from the following list:<br style=\"cursor: auto; color: inherit;\"><br style=\"cursor: auto; color: inherit;\"><\/p>\n<p style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.38; cursor: auto; color: inherit;\"><span style=\"font-size: 13.3333px;\"><b>These two are particularly important:&nbsp;<\/b><\/span><\/p>\n<p style=\"margin-top: 0pt; margin-bottom: 0pt; padding: 0pt 0pt 12pt; line-height: 1.8; cursor: auto; color: inherit;\"><span style=\"font-size: 10pt; cursor: auto; color: inherit;\">Hearn, A. and Shoenhoff, S. (2015) From Celebrity to Influencer: Tracing the Diffusion of Celebrity Value across the Data Stream&#8217;, in A Companion to Celebrity, Wiley&nbsp;<\/span><\/p>\n<p style=\"margin-top: 0pt; margin-bottom: 0pt; padding: 0pt 0pt 12pt; line-height: 1.8; cursor: auto; color: inherit;\"><span style=\"font-size: 10pt; cursor: auto; color: inherit;\">IAB (2019) &#8216;Views from the Industry: Influencer Marketing&#8217;, available at https:\/\/www.iabuk.com\/research\/views-industry-influencer-marketing&nbsp;<\/span><\/p>\n<p style=\"margin-top: 0pt; margin-bottom: 0pt; padding: 0pt 0pt 12pt; line-height: 1.8; cursor: auto; color: inherit;\"><span style=\"font-size: 10pt; cursor: auto; color: inherit;\"><br \/><\/span><\/p>\n<p style=\"margin-top: 0pt; margin-bottom: 0pt; padding: 0pt 0pt 12pt; line-height: 1.8; cursor: auto; color: inherit;\"><span style=\"font-weight: 700; font-size: 10pt; cursor: auto; color: inherit;\">Additional sources:<\/span><\/p>\n<p style=\"margin-top: 0pt; margin-bottom: 0pt; padding: 0pt 0pt 12pt; line-height: 1.8; cursor: auto; color: inherit;\"><span style=\"font-size: 10pt; cursor: auto; color: inherit;\">Ahmed, S. (2004). The Cultural Politics of Emotion. Routledge, New York.<\/span><\/p>\n<p style=\"margin-top: 0pt; margin-bottom: 0pt; padding: 0pt 0pt 12pt; line-height: 1.8; cursor: auto; color: inherit;\"><span style=\"font-size: 10pt; cursor: auto; color: inherit;\">Banet-Weiser, S. (2012). Authentic TM\u202f: the politics and ambivalence in a brand culture. New York University Press.Carlson, M. (2015). When news sites go native: Redefining the advertising\u2013editorial divide in response to native advertising. Journalism, 16(7), 849\u2013865.<\/span><\/p>\n<p style=\"margin-top: 0pt; margin-bottom: 0pt; padding: 0pt 0pt 12pt; line-height: 1.8; cursor: auto; color: inherit;\"><span style=\"font-size: 10pt; cursor: auto; color: inherit;\">Couldry, N., &amp; Turow, J. (2014). Advertising, big data and the clearance of the public realm: marketers\u2019 new approaches to the content subsidy. International Journal of Communication, 8, 1710\u20131726.<\/span><\/p>\n<p style=\"margin-top: 0pt; margin-bottom: 0pt; padding: 0pt 0pt 12pt; line-height: 1.8; cursor: auto; color: inherit;\"><span style=\"font-size: 10pt; cursor: auto; color: inherit;\">Mitchell, A. (2014) State of the News Media 2014, Pew. <\/span><a style=\"cursor: auto;\"><span style=\"font-size: 10pt; cursor: auto; color: inherit;\">http:\/\/www.journalism.org\/2014\/03\/26\/state-of-the-news-media-2014-overview\/<\/span><\/a><\/p>\n<p style=\"margin-top: 0pt; margin-bottom: 0pt; padding: 0pt 0pt 12pt; line-height: 1.8; cursor: auto; color: inherit;\"><span style=\"font-size: 10pt; cursor: auto; color: inherit;\">Damasio, A. (2000) \u2018Stepping into the Light\u2019, in <\/span><span style=\"font-size: 10pt; cursor: auto; color: inherit;\">The Feeling of What Happens: Body, Emotion and the Making of Consciousness<\/span><span style=\"font-size: 10pt; cursor: auto; color: inherit;\">. Vintage Books, London: pp.1-32.<\/span><\/p>\n<p style=\"margin-top: 0pt; margin-bottom: 0pt; padding: 0pt 0pt 12pt; line-height: 1.8; cursor: auto; color: inherit;\"><span style=\"font-size: 10pt; cursor: auto; color: inherit;\">Jenkins, H., Ford, S., &amp; Green, J. (2013). Spreadable Media: Creating Value and Meaning in a Networked Culture. NYU Press.<\/span><\/p>\n<p style=\"margin-top: 0pt; margin-bottom: 0pt; padding: 0pt 0pt 12pt; line-height: 1.8; cursor: auto; color: inherit;\"><span style=\"font-weight: 700; font-size: 10pt; cursor: auto; color: inherit;\">Paasonen, S. (2016). \u2018Fickle Focus: Distraction, Affect and the Production of Value in Social Media\u2019, <\/span><span style=\"font-weight: 700; font-size: 10pt; cursor: auto; color: inherit;\">First Monday<\/span><span style=\"font-weight: 700; font-size: 10pt; cursor: auto; color: inherit;\">, 21 (10), <\/span><a style=\"cursor: auto;\"><span style=\"font-weight: 700; font-size: 10pt; cursor: auto; color: inherit;\">https:\/\/firstmonday.org\/article\/view\/6949\/5629<\/span><\/a><\/p>\n<p style=\"margin-top: 0pt; margin-bottom: 0pt; padding: 0pt 0pt 12pt; line-height: 1.8; cursor: auto; color: inherit;\"><span style=\"font-size: 10pt; cursor: auto; color: inherit;\">Schauster, E. E., Ferrucci, P., &amp; Neill, M. S. (2016). Native Advertising Is the New Journalism: How Deception Affects Social Responsibility. American Behavioral Scientist, 60(12), 1408\u20131424.<\/span><\/p>\n<p><span style=\"font-size: 10pt; cursor: auto; color: inherit;\">Terranova, T. (2012). \u2018Attention Economy and the Brain,\u2019 <\/span><span style=\"font-size: 10pt; cursor: auto; color: inherit;\">Culture Machine, <\/span><span style=\"font-size: 10pt; cursor: auto; color: inherit;\">13, pp. 1-19.<\/span><\/span><\/p>\n<div><span style=\"cursor: auto; color: inherit;\"><span style=\"font-size: 10pt; cursor: auto; color: inherit;\"><br \/><\/span><\/span><\/div>\n<div><span style=\"cursor: auto; color: inherit;\"><span style=\"font-size: 10pt; cursor: auto; color: inherit;\"><br \/><\/span><\/span><\/div>\n<div><span style=\"cursor: auto; color: inherit;\"><span style=\"font-size: 10pt; cursor: auto; color: inherit;\">If you don&#8217;t have access to any of these I can send them.&nbsp;<\/span><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The subject is digital advertising and marketing.&nbsp; Focus the essay on influencers (so something like &#8216;how has social media, algorithms and the rise\/use of influencers enhanced marketing and advertising&#8217;) Any of the following topics can also be touched upon: Big data analytics Behavioural advertising Behavioural branding Programmatic infrastructures Native advertising Authenticity Targeting Personalisation&nbsp; \u2022the essay [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[126],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/19178"}],"collection":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/comments?post=19178"}],"version-history":[{"count":0,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/19178\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/media?parent=19178"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/disciplines?post=19178"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/paper_types?post=19178"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/tagged?post=19178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}