{"id":18611,"date":"2024-03-31T19:25:44","date_gmt":"2024-03-31T19:25:44","guid":{"rendered":"https:\/\/www.writemyessays.app\/blog\/questions\/marketing-management-individual-project-mmip-discover-marketing-management-assignment-instructions\/"},"modified":"2024-03-31T19:25:44","modified_gmt":"2024-03-31T19:25:44","slug":"marketing-management-individual-project-mmip-discover-marketing-management-assignment-instructions","status":"publish","type":"questions","link":"https:\/\/www.writemyessays.app\/blog\/questions\/marketing-management-individual-project-mmip-discover-marketing-management-assignment-instructions\/","title":{"rendered":"MARKETING MANAGEMENT INDIVIDUAL PROJECT (MMIP): DISCOVER MARKETING MANAGEMENT ASSIGNMENT INSTRUCTIONS"},"content":{"rendered":"

Overview<\/span><\/b><\/p>\n

Each student must complete an individual marketing project.
\nYour first task is to select a project topic. This must be an existing product,
\nservice, or organization. Please select an organization or brand from within
\none of these pre-approved industries:<\/span><\/p>\n

\u00b7        
\n<\/span><\/span><\/span>Agriculture<\/span><\/p>\n

\u00b7        
\n<\/span><\/span><\/span>Automotive\/personal transportation<\/span><\/p>\n

\u00b7        
\n<\/span><\/span><\/span>Computers\/home technology<\/span><\/p>\n

\u00b7        
\n<\/span><\/span><\/span>Consumer staples<\/span><\/p>\n

\u00b7        
\n<\/span><\/span><\/span>Fast food<\/span><\/p>\n

\u00b7        
\n<\/span><\/span><\/span>Financial services<\/span><\/p>\n

\u00b7        
\n<\/span><\/span><\/span>Food and beverage<\/span><\/p>\n

\u00b7        
\n<\/span><\/span><\/span>Health care<\/span><\/p>\n

\u00b7        
\n<\/span><\/span><\/span>Home entertainment<\/span><\/p>\n

\u00b7        
\n<\/span><\/span><\/span>Home furnishings\/appliances\/comfort<\/span><\/p>\n

\u00b7        
\n<\/span><\/span><\/span>Hospitality<\/span><\/p>\n

\u00b7        
\n<\/span><\/span><\/span>House and garden<\/span><\/p>\n

\u00b7        
\n<\/span><\/span><\/span>Insurance<\/span><\/p>\n

\u00b7        
\n<\/span><\/span><\/span>Large retail<\/span><\/p>\n

\u00b7        
\n<\/span><\/span><\/span>Online retail<\/span><\/p>\n

\u00b7        
\n<\/span><\/span><\/span>Personal care\/nutrition<\/span><\/p>\n

\u00b7        
\n<\/span><\/span><\/span>Personal communication<\/span><\/p>\n

\u00b7        
\n<\/span><\/span><\/span>Personal fitness<\/span><\/p>\n

\u00b7        
\n<\/span><\/span><\/span>Personal technology\/consumer
\nelectronics<\/span><\/p>\n

\u00b7        
\n<\/span><\/span><\/span>Shipping<\/span><\/p>\n

\u00b7        
\n<\/span><\/span><\/span>Specialty retail<\/span><\/p>\n

Instructions<\/span><\/b><\/p>\n

The same project topic must be used in all installments<\/span><\/u>. Each project installment must include a title page that
\nhas the name of the project topic in it. Each of the five questions should be
\nnumbered and written out in its entirety in the pages that follow. The entire
\ndocument (all five questions, combined, but not counting references) should be at
\nleast 600 words (12-point Times New Roman font, double spaced), and include a
\nseparate references page. All content must show direct application to the topic
\nand exclude definitions of terms and general explanations of generic marketing
\ntopics. The assignment should be submitted as a Microsoft Word document.<\/span><\/p>\n

When completing an assignment for a given module, the
\nstudent will assume the role of marketing manager for the selected
\norganization. All student responses must be based on research. View the entire
\ncourse textbook (all chapters) as a resource for the assignment, meaning it may
\nbe necessary to locate assignment-related material in chapters other than those
\ncorresponding with the module in which the assignment is located. While the
\neffort has been made to ensure that all material necessary for assignment completion
\nis found in the textbook, contact the instructor immediately if information
\nneeded to complete the assignment cannot be located in the textbook. The
\ninstructor will then provide instructions on locating the required material. Quotes
\nmust be minimized and long quotes (40 words or more) avoided. Outside sources that
\ncan be cited include scholarly marketing journals (Journal of Marketing,
\nJournal of Marketing Research, etc.), practitioner publications (Wall Street
\nJournal, Ad Age, etc.), and the course textbook. Assignments must be submitted
\nthough Turnitin.<\/span><\/p>\n

Questions<\/span><\/b><\/p>\n

Q1.<\/span><\/b> Provide a description of
\nthe product\/service and a brief history of the firm.<\/span><\/p>\n

Q2. <\/span><\/b>Explain the
\norganization\u2019s current or possible global marketing efforts. (Ch. 3)<\/span><\/p>\n

Q3. <\/span><\/b>Explain the
\norganization\u2019s mission. Provide its mission statement or create one if
\nnecessary. Please format this with quotation marks, italics, or bold print. (Ch
\n3)<\/span><\/p>\n

Q4. <\/span><\/b>Explain the
\norganization\u2019s competitive strategy. Chapter 3 provides the names of specific
\nstrategies. Select one of these specific strategies. (Ch.3)<\/span><\/p>\n

Q5. <\/span><\/b>Conduct a SWOT
\n(strengths, weaknesses, opportunities, threats) analysis for the organization. Structure
\nthis with a heading for each of the four components. (Ch.3)<\/span><\/p>\n


<\/span><\/p>\n

You can sign into my LU account for access to the book at <\/span> myLU (liberty.edu)<\/a><\/p>\n

kgreene60 @ liberty.edu<\/a><\/p>\n

Kamiryn06$$<\/a><\/p>\n


<\/a><\/p>\n

course is BUSI520<\/a><\/p>\n


<\/a><\/p>\n

assignment is <\/a>Marketing Management Individual Project (MMIP): Discover Marketing Management Assignment<\/span><\/p>\n


<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Overview Each student must complete an individual marketing project. Your first task is to select a project topic. This must be an existing product, service, or organization. Please select an organization or brand from within one of these pre-approved industries: \u00b7         Agriculture \u00b7         Automotive\/personal transportation \u00b7         Computers\/home technology \u00b7         Consumer staples \u00b7         Fast food \u00b7         […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[53],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/18611"}],"collection":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/comments?post=18611"}],"version-history":[{"count":0,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/18611\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/media?parent=18611"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/disciplines?post=18611"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/paper_types?post=18611"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/tagged?post=18611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}