{"id":18442,"date":"2024-03-30T15:11:18","date_gmt":"2024-03-30T15:11:18","guid":{"rendered":"https:\/\/www.writemyessays.app\/blog\/questions\/using-the-strategy-diamond-review-the-jetblue-web-page-and-recent-annual-reports-to-inform-your-analysis-of-this-case-study-to-understand-why-it-was-successful\/"},"modified":"2024-03-30T15:11:18","modified_gmt":"2024-03-30T15:11:18","slug":"using-the-strategy-diamond-review-the-jetblue-web-page-and-recent-annual-reports-to-inform-your-analysis-of-this-case-study-to-understand-why-it-was-successful","status":"publish","type":"questions","link":"https:\/\/www.writemyessays.app\/blog\/questions\/using-the-strategy-diamond-review-the-jetblue-web-page-and-recent-annual-reports-to-inform-your-analysis-of-this-case-study-to-understand-why-it-was-successful\/","title":{"rendered":"Using the strategy diamond, review the JetBlue web page and recent annual reports to inform your analysis of this case study to understand why it was successful."},"content":{"rendered":"

The Five Elements of Strategy at JetBlue<\/p>\n

To experience how you might apply the strategy diamond, let\u2019s consider an entrepreneurial success story. The major U.S. airlines lost over $7 billion between 1998 and 2002. David Neeleman, however, confounded the experts when he decided that despite the industry\u2019s horrendous performance, the time was right to step down from his executive position at Southwest Airlines to launch a new airline. JetBlue took off on February 11, 2000, with an inaugural flight between John F. Kennedy International Airport and Fort Lauderdale airport. Today, the airline serves more than 50 cities around the country and in the Caribbean and intends to expand further. If you follow the financial fortunes of commercial airlines you will know that JetBlue has obviously done something right. Even after suffering some recent setbacks that have severely affected profitability, it is second only to Southwest Airlines in profitability over the past three years.<\/p>\n

To begin applying the strategy diamond to JetBlue, let\u2019s quickly review JetBlue\u2019s vision, which is to \u201cbring humanity back to air travel\u201d through product innovation and excellent service. It intends to be a low-fare, low-cost passenger airline that provides high-quality customer service. Using the strategy diamond, review the JetBlue web page and recent annual reports to inform your analysis of this case study to understand why it was successful. The word limit is 700 words (+\/- 10%). <\/p>\n

Please use any 4 sources below: <\/p>\n

Jeyarathmm, M. (2007) <\/span>Strategic Management<\/em>. Mumbai: Global Media. <\/span> <\/span>Chapter 12<\/span><\/p>\n

Rothauer, D. (2018) <\/span>Vision & strategy: Strategic thinking for creative and social entrepreneurs<\/em>. Basel: Birkh\u00e4user.<\/p>\n

Andrews, R., Boyne, G.A. & Walker, R.M. (2006) \u2018Strategy Content and Organizational Performance: An Empirical Analysis\u2019, <\/span>Public Administration Review<\/em><\/span>, 66(1), pp. 52-63. <\/span><\/p>\n

Silhan, P.A. & Howard, T. (1986) \u2018Using Simulated Mergers to Evaluate Corporate Diversification Strategies: Summary\u2019, <\/span>Strategic Management Journal (1986-1998)<\/em>, <\/span><\/span>7(6), pp. 523-534. <\/span><\/p>\n

Wiengarten, F., Li, H., Singh, P.J. & Fynes, B. (2019) \u2018Re-evaluating supply chain integration and firm performance: linking operations strategy to supply chain strategy\u2019, <\/span>Supply Chain Management<\/em>, <\/span><\/span>24(4), pp. 540-559.<\/p>\n

Wurthmann, K. (2019). The essential
\nmix: Six tools for strategy-making in the next decade. The Journal of
\nBusiness Strategy, 40<\/i>(2), 22-33.
\ndoi:http:\/\/dx.doi.org\/10.1108\/JBS-09-2018-0147<\/span><\/span><\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

The Five Elements of Strategy at JetBlue To experience how you might apply the strategy diamond, let\u2019s consider an entrepreneurial success story. The major U.S. airlines lost over $7 billion between 1998 and 2002. David Neeleman, however, confounded the experts when he decided that despite the industry\u2019s horrendous performance, the time was right to step […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[18],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/18442"}],"collection":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/comments?post=18442"}],"version-history":[{"count":0,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/18442\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/media?parent=18442"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/disciplines?post=18442"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/paper_types?post=18442"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/tagged?post=18442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}